Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

Discover how to transform your discovery calls from overwhelming to engaging. Learn why overgiving can hurt your chances of booking clients. Shift your mindset to view sales as a service rather than pressure. Master the art of framing the call with purpose and focus. Unlock the secret question that keeps your conversation productive. Explore a unique structure for listening and matching solutions, and find out how a simple one-page offer can clarify your services. Wrap it all up with practical rules for feel-good, pressure-free consultations!

When you know you need clients but don’t want to spend hours making cold pitches, burning money on ads, or waiting for speaking invitations that never come… what do you do?For me, it’s always the same: I go back to my most reliable growth strategy—booking free speaking gigs. But how do you get them on your calendar in the first place?In this episode, I’m pulling back the curtain on the exact process I've used for 10+ years (and still use today) to find and book free speaking opportunities in front of rooms filled with my potential dream clients. And right now is the best time to use it—because most groups are booking their 2026 speakers as we speak. If you wait until January, you may miss the boat.Whether you’re just getting started or ready to return to what actually works, this episode will show you how to take meaningful action this month to fill your calendar—and your client roster.🎯 YOU'LL DISCOVERThe 4-step strategy I use every time I want more clients from free speakingWhat to do before you ask for any gig (or risk hearing crickets)Why warm-ish asks beat cold pitches—and how to send oneThe mindset shift that changed everything (and made me $20K in LA)🙌 PUT THIS INTO ACTION🎁 INSTANT BONUS: My 4 Email Templates to Book Free GigsWant to make warm-ish asks that actually get replies (and speaking gigs)?👉 Grab my 4 proven email templates—the exact ones I used to book 24 free speaking gigs in one year. They’re your instant bonus when you sign up for my upcoming Clients From Speaking workshop: www.greateststorycreative.com/popupEach template is a plug-and-play way to confidently reach out to:Your existing networkPast speaking contactsFellow speakersNew chapters of organizationsPerfect for coaches and consultants who want to book gigs this fall now before 2026 calendars fill up.Learn how to turn free talks into paying clients—without being salesy or overwhelming event organizers.WORKSHOP"Clients From Speaking"🗓️ Tues. Oct 28 on Zoom (Replay + 4 Email Templates Included)👉 www.greateststorycreative.com/popup💬 PRIVATE HELPWant 1:1 help to get clear on how to talk about what you do, and nail down which rooms and which talk would help you turn free speaking into paid dream clients? 👉 Set a free time to talk with me about Package Your Process™ with the Expert: www.greateststorycreative.com/consult🎧 DIVE INTO THESE RELATED EPISODESEpisode 42 | Get Clients From Speaking: 5 Not-So-Obvious Ways to Turn Free Talks Into Paying Clients#speakingstrategy #clientattraction #freegigs #coaches #consultants #marketingwithintegrity #businessgrowth #establishyourself #confidenceinbusiness

If you’ve been putting out valuable content, showing up generously, and still not seeing the client conversions you want… you’re probably asking: Am I giving away too much for free?I get this question all the time from coaches and consultants who are doing so much right—but still feeling like their content isn’t converting enough into paying clients.After 12+ years and 400+ clients, I can confidently tell you: That's likely the wrong question.In this episode, I’m introducing you to The Costco Sample Strategy — my approach to giving generously without leaking clients. You’ll learn how to connect your free content to your paid offers in a way that feels aligned, confident, and not at all gross.This strategy will change how you think about free content (and Costco!) forever.🎯 YOU'LL DISCOVERWhy giving away value isn’t the core problemThe 4 key practices of leveraging the Costco Sample StrategyHow to talk about your offers in your marketing without being “salesy”Why alignment matters more than algorithmsThe exact method I use in this podcast to model what I teach🙌 PUT THIS INTO ACTIONPRIVATE HELPReady to get clear on your offers and start confidently inviting clients to work with you?👉 Set a free time to talk with me about about Package Your Process™ with the Expert: www.greateststorycreative.com/consultThis is my signature 1:1 service where we clarify your message, simplify your offers, and build foundational marketing tools on the spot—like a one-page website, brand identity, and more—to help you attract clients with confidence.QUICK WORKSHOP🎤 Want my help to turn your free talks into paying clients?👉 Join my pop-up workshop soon: Clients From Speaking (Oct 28 + Replay): www.greateststorycreative.com/popupYou’ll learn how to build the bridge from free speaking to paid offers—without sounding salesy or upsetting event organizers.🎧 DIVE INTO THESE RELATED EPISODESEpisode 9 | Elevator Pitches That Get Clients: Clarify Your Message With My Brand CHIPS™ Formula (Brand CHIPS™)Episode 42 | Get Clients From Speaking: 5 Not-So-Obvious Ways to Turn Free Talks Into Paying Clients#contentstrategy #clientattraction #coaches #consultants #brandstrategy #establishyourself #marketingtips #businessgrowth #packageyourexpertise

You've heard that speaking is supposed to be one of the best ways to attract clients… so why does it so often lead to crickets instead?Over the last decade, I’ve seen so many smart, talented entrepreneurs walk off stage with great feedback but no follow-ups, consults, or new clients. But for me, free speaking has become the single most reliable way to market and grow my business.So in this episode, I’m giving you my tried-and-true, not-so-obvious strategies that can transform your talks into powerful client attraction tools. These are the top shifts I’ve used to turn more than 150 free talks into $400,000+ in business, without ever feeling pushy, salesy, or too self-promotional.Getting clients from free speaking is both an art and a science - so tune in to learn my secrets from the past decade+!🎯 YOU'LL DISCOVERWhy most free talks don’t lead to clients (and the small changes that make all the difference)The one thing most presentations are missing—and how to fix itWhat you should always do instead of sharing your bio at the startHow to keep your audience engaged and eager to work with youWhy a clear next step gets people off the sidelines and into your world🎟️ LEARN MY CLIENTS FROM SPEAKING SYSTEM > POP-UP WORKSHOP: OCT 28Ready to stop speaking for crickets and start booking clients?👉 Sign up for my NEW Clients From Speaking workshop: www.greateststorycreative.com/popupI’ll walk you through the entire system I’ve refined over a decade to consistently turn free speaking into consults, email subscribers, and paying clients—step by step.#speakingstrategy #clients #marketing #businessgrowth #establishyourself #visibility

Feeling stuck on pivoting? Discover how to test new offers without a full rebrand. Learn to treat niching like an experiment—create a targeted offer and gather meaningful feedback. Hear a success story about crafting a quick, effective offer that attracted high-value clients. Understand the importance of specific messaging and charging for pilot offers to minimize risks while maximizing insights. This fresh approach can clarify your niche and enhance your business results!

Struggling with pricing? Discover the P.R.I.C.E. method to confidently set your rates. Learn why hourly billing can limit your potential and how outcome-based pricing reflects your true value. Get tips on stating your prices assertively and the importance of packaging your services to match what you charge. Explore market research to pinpoint your pricing sweet spot. Finally, gain insights on transforming your offers into premium experiences that your clients can't resist saying yes to!

Discover how to transform one-time clients into lifelong fans with the four S's of staying connected. Learn the power of heartfelt gestures and consistent communication to nurture authentic relationships that lead to referrals. A heartwarming story illustrates the joy of starting the day with music, reminding us of the simple ways to foster positivity. Plus, find out how to create a habit that naturally invites repeat business and new opportunities without feeling pushy.

Lauren Atherton, a branding designer specializing in nonprofits at Heart Spark Design, shares her transformative journey from proposal fatigue to thriving client engagement. She reveals how she secured multiple clients without the hassle of custom proposals, generating over $30K with a clear, packaged offer. The discussion dives into the importance of structured service packaging and effective client communication, offering valuable insights on creating irresistible offers that resonate with potential clients.

Struggling to get client testimonials? Discover why traditional email requests often fail. Learn how a simple 15-minute conversation can lead to raving reviews and strengthen relationships. Uncover three powerful shifts that helped earn 65+ five-star testimonials. Plus, get ready for an upcoming workshop that will streamline your feedback process and turn testimonials into magic moments!

Discover how to transform your unique methods into powerful client magnets. Learn the importance of naming your framework and crafting a clear, one-sentence explanation that encapsulates its value. Explore how to visualize your frameworks effectively and create a 'framework bank' for easy access and repurposing. This insightful discussion empowers coaches and consultants to build authority, attract clients, and scale their offerings with confidence.