Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

Feeling boxed in by traditional goal setting? Discover a refreshing approach that emphasizes clear, energizing intentions instead. A transformative trip to Hawaii inspired a simple three-step method: review, decide, and simplify themes. Learn how goal themes can drive results while keeping you motivated and aligned throughout the year. Even if you're unsure about the future, this method adapts to your evolving needs. Plus, join an upcoming workshop to dive deeper into simplifying your planning and setting inspiring goals!

What if your business could feel lighter, more aligned—and more you?In this special Best Of episode of the Establish Yourself® Podcast, I’m taking you behind the scenes of my time as a cast member at The Walt Disney Studios to share 3 powerful mindset shifts that still shape how I run my coaching and consulting business today. These aren’t just tips—they’re the rules I live by to build a joyful, profitable business that actually loves me back.🎯 You’ll Discover:Why storytelling is your most powerful business toolThe mindset shift that frees you from perfectionismHow to run a business that supports your life (not the other way around)📝 Mentioned in This Episode:Get on the waitlist for the Establish Yourself® Action Club (Doors open in January 2026): https://www.greateststorycreative.com/actionclub

Ever had a big idea flop? Discover how a failed Disney retreat transformed into a sold-out success! Learn the three shifts that sparked this turnaround: validate your offer first, co-create with your audience, and embrace no-pressure selling. Annie shares insightful tips on gathering feedback before building, ensuring your idea resonates. Plus, hear how word-of-mouth and community support filled the spots effortlessly. This journey showcases turning setbacks into triumphs—all while keeping it fun and engaging!

Discover a simple method to effortlessly collect and organize client testimonials in this insightful discussion. Learn how to capture praise using quick screenshots and organize them into labeled albums for easy access. Explore the emotional boost of keeping a 'hype file' to remind yourself of your impact. Get tips on using social proof across your marketing efforts and how to turn feedback into powerful assets. Finally, find out how to make collecting wins a daily habit without adding to your to-do list!

Discover the transformative power of taking a month off each year to focus on your business goals. Learn the innovative BATCH method that includes breaking rules to carve out personal time and protecting your calendar like ever-important client commitments. Explore the importance of creating boundaries that enhance both your brand and client relationships. Hear how this annual ritual not only boosts revenue but also cultivates lasting fulfillment and creativity. It's all about strategizing rest for long-term success!

Discover how to transform your discovery calls from overwhelming to engaging. Learn why overgiving can hurt your chances of booking clients. Shift your mindset to view sales as a service rather than pressure. Master the art of framing the call with purpose and focus. Unlock the secret question that keeps your conversation productive. Explore a unique structure for listening and matching solutions, and find out how a simple one-page offer can clarify your services. Wrap it all up with practical rules for feel-good, pressure-free consultations!

Discover how to leverage free speaking gigs to attract potential clients without cold pitches or expensive ads. Learn a four-step strategy that includes owning your identity and making warm asks. Hear about the essential foundations needed for impactful talks, and explore where to find your ideal audience. Annie shares a success story that transformed a free speaking opportunity into $20,000 in client work. Plus, get access to proven email templates to help you book these gigs effortlessly!

If you’ve been putting out valuable content, showing up generously, and still not seeing the client conversions you want… you’re probably asking: Am I giving away too much for free?I get this question all the time from coaches and consultants who are doing so much right—but still feeling like their content isn’t converting enough into paying clients.After 12+ years and 400+ clients, I can confidently tell you: That's likely the wrong question.In this episode, I’m introducing you to The Costco Sample Strategy — my approach to giving generously without leaking clients. You’ll learn how to connect your free content to your paid offers in a way that feels aligned, confident, and not at all gross.This strategy will change how you think about free content (and Costco!) forever.🎯 YOU'LL DISCOVERWhy giving away value isn’t the core problemThe 4 key practices of leveraging the Costco Sample StrategyHow to talk about your offers in your marketing without being “salesy”Why alignment matters more than algorithmsThe exact method I use in this podcast to model what I teach🙌 PUT THIS INTO ACTIONPRIVATE HELPReady to get clear on your offers and start confidently inviting clients to work with you?👉 Set a free time to talk with me about about Package Your Process™ with the Expert: www.greateststorycreative.com/consultThis is my signature 1:1 service where we clarify your message, simplify your offers, and build foundational marketing tools on the spot—like a one-page website, brand identity, and more—to help you attract clients with confidence.QUICK WORKSHOP🎤 Want my help to turn your free talks into paying clients?👉 Join my pop-up workshop soon: Clients From Speaking (Oct 28 + Replay): www.greateststorycreative.com/popupYou’ll learn how to build the bridge from free speaking to paid offers—without sounding salesy or upsetting event organizers.🎧 DIVE INTO THESE RELATED EPISODESEpisode 9 | Elevator Pitches That Get Clients: Clarify Your Message With My Brand CHIPS™ Formula (Brand CHIPS™)Episode 42 | Get Clients From Speaking: 5 Not-So-Obvious Ways to Turn Free Talks Into Paying Clients#contentstrategy #clientattraction #coaches #consultants #brandstrategy #establishyourself #marketingtips #businessgrowth #packageyourexpertise

You've heard that speaking is supposed to be one of the best ways to attract clients… so why does it so often lead to crickets instead?Over the last decade, I’ve seen so many smart, talented entrepreneurs walk off stage with great feedback but no follow-ups, consults, or new clients. But for me, free speaking has become the single most reliable way to market and grow my business.So in this episode, I’m giving you my tried-and-true, not-so-obvious strategies that can transform your talks into powerful client attraction tools. These are the top shifts I’ve used to turn more than 150 free talks into $400,000+ in business, without ever feeling pushy, salesy, or too self-promotional.Getting clients from free speaking is both an art and a science - so tune in to learn my secrets from the past decade+!🎯 YOU'LL DISCOVERWhy most free talks don’t lead to clients (and the small changes that make all the difference)The one thing most presentations are missing—and how to fix itWhat you should always do instead of sharing your bio at the startHow to keep your audience engaged and eager to work with youWhy a clear next step gets people off the sidelines and into your world🎟️ LEARN MY CLIENTS FROM SPEAKING SYSTEM > POP-UP WORKSHOP: OCT 28Ready to stop speaking for crickets and start booking clients?👉 Sign up for my NEW Clients From Speaking workshop: www.greateststorycreative.com/popupI’ll walk you through the entire system I’ve refined over a decade to consistently turn free speaking into consults, email subscribers, and paying clients—step by step.#speakingstrategy #clients #marketing #businessgrowth #establishyourself #visibility

Feeling stuck on pivoting? Discover how to test new offers without a full rebrand. Learn to treat niching like an experiment—create a targeted offer and gather meaningful feedback. Hear a success story about crafting a quick, effective offer that attracted high-value clients. Understand the importance of specific messaging and charging for pilot offers to minimize risks while maximizing insights. This fresh approach can clarify your niche and enhance your business results!