Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

If you’re wondering, “Why would a client hire me when they can just ask ChatGPT for free?”, this episode is for you.As AI tools become more mainstream, it can feel like you’re suddenly competing with a robot that never sleeps and has endless answers. But after 12+ years in business, I’ve seen something very different: the coaches and consultants clients still seek out (and happily pay premium prices to) are the ones with clear, branded frameworks, a strong point of view, and a body of work only they could create.In this episode, I’ll show you why AI is not actually your competition—and how to use it as a supportive tool while you do the real work of becoming irreplaceable. You’ll walk away with a practical roadmap to capture your original thinking, package your intellectual property, and build a body of work that stands out in the AI era.🎯 YOU'LL DISCOVERWhy trying to “out-content” ChatGPT creates a race to the bottom—and what top experts are doing insteadThe 3R Test for your frameworks (Memorable, Repeatable, Referable) and how it makes your IP stand outSimple ways to capture your original thinking (before you ever open an AI tool) so your content actually sounds like youHow packaging your ideas into clear frameworks and a body of work can even lead AI tools to recommend you as the expert🙌 PUT THIS INTO ACTIONReady to stop worrying about AI and start packaging what makes you irreplaceable?👉 Set your own free consult with me to explore Package Your Process™. This is my signature service for experienced coaches and consultants who are ready to:Turn their expertise into clear, branded frameworks and signature offersMake their work more memorable, repeatable, and referableUse tools like ChatGPT after their original thinking—so AI becomes a helpful assistant, not a threatSet your free consultation now at greateststorycreative.com/consult and we’ll look together at the best next step for you and your body of work in the AI era.🎧 DIVE INTO THESE RELATED EPISODESThe Find Your Frameworks Series on the Establish Yourself® Podcast > Episode 33 (Body of Work)Episode 34 (The Framework Advantage)Episode 35 (The Framework Pyramid)Episode 36 (The Framework Game Plan)⏸️ REST EASY AT SABBATICAL SCHOOL WITH FRIEND OF THE SHOW, MEAGAN MEGGINSONPer this episode's "Moment of Magic," tune into a special podcast series about "Sabbatical School" here: https://sabbatical-school.captivate.fm/listen#ai #chatgpt #aiforcoaches #coachingbusiness #consultingbusiness #thoughtleadership #brandedframeworks #intellectualproperty #establishyourself #businessgrowth #marketingwithintegrity

Are you battling self-doubt despite your skills? Discover how embracing your imperfect journey can become your greatest asset. Learn to silence imposter syndrome and confidently communicate your expertise with a simple three-step process. Reflect on the power of storytelling and see how owning your narrative can enhance your business. Plus, get invited to a supportive community for accountability and growth. It's time to stop second-guessing and start owning your story!

Discover three unexpected actions that can transform your coaching or consulting business into a happier, more profitable venture. Learn how protecting your time can create space for what matters most. Find out why saying 'no' to misaligned opportunities can safeguard your sanity and boost results. Embrace the power of taking imperfect action to unlock momentum, and realize that consistent effort beats perfection. These insights could redefine the way you approach your work and overall enjoyment!

Tired of the social media grind? Discover three simple strategies to attract premium clients without endless online hustle. Learn how to escape the 'tactic tornado' that leads to burnout. Embrace your story for clearer branding and optimize your client experience to generate referrals naturally. Speaking engagements can bring in paid clients while sparing you from social media fatigue. Focus on marketing methods you enjoy, and make your efforts count by translating your unique value.

Feeling stuck despite your efforts? Discover the Popcorn Principle, a method that highlights the importance of commitment despite initial setbacks. Learn why many strategies fail due to early abandonments and how to recognize micro-signs of progress. Hear about the author's own near-quit moment and the unexpected growth that followed sustained effort. With practical tips on tracking results and refining your approach, this discussion is all about making your big strategies truly pop!

Unlock the secrets of effortlessly gaining referrals! Discover how storytelling can prepare you for opportunities and why quick follow-ups are key to success. Learn the golden rule of networking: first responders often win the gig. Annie shares her magic three-sentence referral message and introduces a handy tool to craft your own. Find out why many hesitate to ask for help and how to overcome that. Plus, get the M.A.G.I.C. framework for effective follow-ups that build connections and create momentum!

Feeling boxed in by traditional goal setting? Discover a refreshing approach that emphasizes clear, energizing intentions instead. A transformative trip to Hawaii inspired a simple three-step method: review, decide, and simplify themes. Learn how goal themes can drive results while keeping you motivated and aligned throughout the year. Even if you're unsure about the future, this method adapts to your evolving needs. Plus, join an upcoming workshop to dive deeper into simplifying your planning and setting inspiring goals!

What if your business could feel lighter, more aligned—and more you?In this special Best Of episode of the Establish Yourself® Podcast, I’m taking you behind the scenes of my time as a cast member at The Walt Disney Studios to share 3 powerful mindset shifts that still shape how I run my coaching and consulting business today. These aren’t just tips—they’re the rules I live by to build a joyful, profitable business that actually loves me back.🎯 You’ll Discover:Why storytelling is your most powerful business toolThe mindset shift that frees you from perfectionismHow to run a business that supports your life (not the other way around)📝 Mentioned in This Episode:Get on the waitlist for the Establish Yourself® Action Club (Doors open in January 2026): https://www.greateststorycreative.com/actionclub

Ever had a big idea flop? Discover how a failed Disney retreat transformed into a sold-out success! Learn the three shifts that sparked this turnaround: validate your offer first, co-create with your audience, and embrace no-pressure selling. Annie shares insightful tips on gathering feedback before building, ensuring your idea resonates. Plus, hear how word-of-mouth and community support filled the spots effortlessly. This journey showcases turning setbacks into triumphs—all while keeping it fun and engaging!

Discover a simple method to effortlessly collect and organize client testimonials in this insightful discussion. Learn how to capture praise using quick screenshots and organize them into labeled albums for easy access. Explore the emotional boost of keeping a 'hype file' to remind yourself of your impact. Get tips on using social proof across your marketing efforts and how to turn feedback into powerful assets. Finally, find out how to make collecting wins a daily habit without adding to your to-do list!