Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

You've heard that speaking is supposed to be one of the best ways to attract clients… so why does it so often lead to crickets instead?Over the last decade, I’ve seen so many smart, talented entrepreneurs walk off stage with great feedback but no follow-ups, consults, or new clients. But for me, free speaking has become the single most reliable way to market and grow my business.So in this episode, I’m giving you my tried-and-true, not-so-obvious strategies that can transform your talks into powerful client attraction tools. These are the top shifts I’ve used to turn more than 150 free talks into $400,000+ in business, without ever feeling pushy, salesy, or too self-promotional.Getting clients from free speaking is both an art and a science - so tune in to learn my secrets from the past decade+!🎯 YOU'LL DISCOVERWhy most free talks don’t lead to clients (and the small changes that make all the difference)The one thing most presentations are missing—and how to fix itWhat you should always do instead of sharing your bio at the startHow to keep your audience engaged and eager to work with youWhy a clear next step gets people off the sidelines and into your world🎟️ LEARN MY CLIENTS FROM SPEAKING SYSTEM > POP-UP WORKSHOP: OCT 28Ready to stop speaking for crickets and start booking clients?👉 Sign up for my NEW Clients From Speaking workshop: www.greateststorycreative.com/popupI’ll walk you through the entire system I’ve refined over a decade to consistently turn free speaking into consults, email subscribers, and paying clients—step by step.#speakingstrategy #clients #marketing #businessgrowth #establishyourself #visibility

Feeling stuck on pivoting? Discover how to test new offers without a full rebrand. Learn to treat niching like an experiment—create a targeted offer and gather meaningful feedback. Hear a success story about crafting a quick, effective offer that attracted high-value clients. Understand the importance of specific messaging and charging for pilot offers to minimize risks while maximizing insights. This fresh approach can clarify your niche and enhance your business results!

Struggling with pricing? Discover the P.R.I.C.E. method to confidently set your rates. Learn why hourly billing can limit your potential and how outcome-based pricing reflects your true value. Get tips on stating your prices assertively and the importance of packaging your services to match what you charge. Explore market research to pinpoint your pricing sweet spot. Finally, gain insights on transforming your offers into premium experiences that your clients can't resist saying yes to!

Discover how to transform one-time clients into lifelong fans with the four S's of staying connected. Learn the power of heartfelt gestures and consistent communication to nurture authentic relationships that lead to referrals. A heartwarming story illustrates the joy of starting the day with music, reminding us of the simple ways to foster positivity. Plus, find out how to create a habit that naturally invites repeat business and new opportunities without feeling pushy.

Lauren Atherton, a branding designer specializing in nonprofits at Heart Spark Design, shares her transformative journey from proposal fatigue to thriving client engagement. She reveals how she secured multiple clients without the hassle of custom proposals, generating over $30K with a clear, packaged offer. The discussion dives into the importance of structured service packaging and effective client communication, offering valuable insights on creating irresistible offers that resonate with potential clients.

Struggling to get client testimonials? Discover why traditional email requests often fail. Learn how a simple 15-minute conversation can lead to raving reviews and strengthen relationships. Uncover three powerful shifts that helped earn 65+ five-star testimonials. Plus, get ready for an upcoming workshop that will streamline your feedback process and turn testimonials into magic moments!

Discover how to transform your unique methods into powerful client magnets. Learn the importance of naming your framework and crafting a clear, one-sentence explanation that encapsulates its value. Explore how to visualize your frameworks effectively and create a 'framework bank' for easy access and repurposing. This insightful discussion empowers coaches and consultants to build authority, attract clients, and scale their offerings with confidence.

The key to turning your expertise into a business that scales? It’s not just about having one great method. It’s about building a body of branded work—an ecosystem of frameworks that makes your value undeniable.That’s exactly what the Framework Pyramid helps you do.In this episode, I’m walking you through the 3 types of frameworks that elevate your authority, clarify your messaging, and make it easier to scale your offers. You’ll even hear how my client Michelle used this exact approach to book her first workshop within weeks and finally articulate what she really does.🎯 You'll Discover:The 3 levels of the Framework Pyramid—and what goes whereReal client examples of sticky phrases, supportive systems, and signature frameworksHow to identify the gold in your business (yes, you already have it!)Why naming and stacking your frameworks is the key to becoming more referable🎧 RELATED EPISODES – Find Your Frameworks SeriesThis is special multi-episode series designed to help you package your expertise and create your own clear, client-attracting ecosystem:New to frameworks as a concept? Start Here: Episode 33: From Random Posts to Real Authority Part 1 of Find Your Frameworks, Episode 34: Brand Your Methods to Stand Out and Scale (Why frameworks are essential—and how to start spotting yours)Part 2 of Find Your Frameworks, Episode 35 (this episode)Part 3 of Find Your Frameworks, Episode 36: Turn Your Methods Into Authority, Clients, and Revenue (How to leverage frameworks)🧠 More Episodes You’ll Love:Episode 9: Elevator Pitches That Get Clients: My Brand CHIPS™ Messaging Formula👋 YOUR FREE CONSULTATIONIf you’re sitting on brilliance you can’t quite name or organize yet—I’d love to help.Set a free consultation with Annie to start branding your methods and building your own framework pyramid:👉 https://www.greateststorycreative.com/consult🎙️ FEATURED CLIENTS + MENTIONSMichelle Edelin – Speak Your Excellence, Activate Your Inner Excellence, Connect Your ExcellenceWendy Gates Corbett – The Energy of BelongingKimberly Benoit – We've All Done It™ Leadership Framework (and Podcast)Marcey Rader – Design Days + Health-Powered ProductivityStan Phelps – Goldfish Growth SeriesChris Lysy – O.S.E.E. Framework for Data Visualization#frameworks #clarity #packagingyourprocess #businessstrategy #consultingbusiness #expertpositioning #brandingtools #establishyourself

Here’s the thing about standing out as a coach or consultant: it’s not about posting more generic content. It’s about becoming known for methods and frameworks people remember, repeat, and refer.That’s exactly what branding frameworks can do for your business.In this episode — Part 1 of my "Find Your Frameworks" series — I’m breaking down what frameworks really are, why they’re your secret weapon for scaling your practice, and how to start spotting the ones you already have.You’ll hear real-world examples from my clients, colleagues, and my own work that show the incredible staying power of clear, repeatable methods, metaphors, and memorable phrases - all the gold ready to be found in your current body of work!🎯 You'll Discover:The 3 big benefits of a branded framework: authority, scalability, and being more referableMy “3R Rule” to test if your framework is worth brandingThe simple definition of a branded framework (and the many names it can go by)How my clients have turned one good idea into books, keynotes, and entire businesses🎧 Find Your Frameworks SeriesThis is special multi-episode series designed to help you package your expertise and create your own clear, client-attracting ecosystem:New to frameworks as a concept? Start Here: Episode 33: From Random Posts to Real Authority Part 1 of Find Your Frameworks, Episode 34 (this episode) Part 2 of Find Your Frameworks, Episode 35: 3 Types of Frameworks Every Expert NeedsPart 3 of Find Your Frameworks, Episode 36: Turn Your Methods Into Authority, Clients, and Revenue (How to leverage frameworks)🎧 RELATED EPISODES:Episode 12: Signature Offers Made Simple: 3 Steps to Package Your Expertise & Raise Your Rates (My Package Your Process™ Approach)Episode 14: The "One Client" Value Ladder: A Smarter Way to Simplify Marketing (The concept I once called the Streamlined Service Value Ladder)Episode 6: Marketing Without Social Media: 3 Alternate Ways I Attract Premium Clients (The Establish Yourself® Framework, E.S.T.)👋 YOUR FREE CONSULTATION:Ready to package your expertise into clear, memorable frameworks? Book a free consultation with me today to explore how to turn your ideas into a signature methods that stand out and scale → https://www.greateststorycreative.com/consult#frameworks #brandyourmethod #coachlife #consultingbusiness #businessgrowth #scaleyourbusiness #brandingclarity #establishyourself🎙️ FEATURED EXPERTS:Bonnie Artman Fox – "How Did My Family Get In My Office?!", The Workplace Family Factor® + The Four Rs of Conflict ResolutionStan Phelps – Goldfish Growth series (Purple Goldfish, Pink Goldfish, Silver Goldfish, and more)Marcey Rader – Work Well. Play More. + Reclaim Your WorkdayAlyssa Olerud (Fearlyss Media) – The F.L.O.W. Framework💫 MOMENT OF MAGIC:An incredible framework I'm leveraging in my personal life: Family of Origin Roles from Dr. Alexandra Solomon of the "Reimagining Love" Podcast Try the free Family of Origin Roles Quiz

Feeling lost in marketing? Discover a clear, 4-step process to build your authority without pointless tactics. Learn why having a body of work is more effective than frequent posting. Explore how to define your unique perspective and take on visibility challenges to enhance clarity. Find out how to create a consistency container for your content that leads to increased momentum over time. Join others like Sarah and Wendy as they successfully implement these strategies to attract their ideal clients.