Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants 52. The Secret to Making Big Strategies Work: The Popcorn Principle
Dec 16, 2025
Feeling stuck despite your efforts? Discover the Popcorn Principle, a method that highlights the importance of commitment despite initial setbacks. Learn why many strategies fail due to early abandonments and how to recognize micro-signs of progress. Hear about the author's own near-quit moment and the unexpected growth that followed sustained effort. With practical tips on tracking results and refining your approach, this discussion is all about making your big strategies truly pop!
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Nearly Quit Midyear
- Annie Franceschi considered quitting her weekly podcast after six months of flat downloads despite doing everything experts advise.
- She honored a one-year promise and later saw dramatic growth, clients, and revenue directly tied to the show.
Failure Is Often Premature Abandonment
- Most strategies fail because people abandon them too early, not because the strategies are bad.
- Strategy hopping prevents momentum, hides trend data, and blocks the moment when everything finally clicks.
Listener Behavior Fueled Her Timeline
- Annie found she personally took four to five months of listening before contacting a podcast host she trusted.
- She used that insight to justify building trust over months through her own podcast content.