Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants 31. The Smart Freebie Formula: 5 Keys to a Lead Magnet That Gets Clients (Not Just Downloads)
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Jul 22, 2025 Discover the secrets to crafting lead magnets that actually convert! Learn why merely growing your email list is the wrong focus. Unpack a five-part 'Smart Freebie Formula' designed to initiate real client conversations. Hear how one simple fix transformed conversion rates from 7% to 60%. Find the perfect balance between providing value and encouraging clients to hire you. This episode is packed with insights to help you create enticing freebies that resonate with your audience!
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Target A Tiny, Recognizable Problem
- Solve one specific tiny problem your ideal client has, not the whole big issue.
- Make the problem so specific that the right people immediately recognize they need it.
Give A Quick Win, Not The Whole Fix
- Give a clear quick win that proves your expertise without fully solving the core problem.
- Balance being helpful with leaving room for paid work so people want more help.
Design For Psychological Safety
- Make the freebie feel safe and simple for your ideal client's mindset and context.
- Tailor format, name, and signup flow to remove objections and reduce perceived risk.
