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31. The Smart Freebie Formula: 5 Keys to a Lead Magnet That Gets Clients (Not Just Downloads)

Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

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Crafting Effective Lead Magnets for Meaningful Engagement

This chapter emphasizes the creation of impactful lead magnets that encourage valuable client interactions rather than just increasing email subscriptions. It explores a 'smart freebie formula' with five key elements essential for success, along with personal stories that highlight the importance of aligning lead magnets with client needs.

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