29. These Embarrassing Mistakes Made My Business More Successful
Jul 8, 2025
In this insightful discussion, the host shares valuable lessons from their entrepreneurial missteps. They reveal how visibility blunders and failed launches contributed to their success. Emphasizing resilience over perfection, they challenge the notion that success requires getting everything right. Listeners will resonate with stories of embarrassing mistakes that turned into opportunities, making a strong case for embracing imperfections in the pursuit of growth.
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question_answer ANECDOTE
Three Years Of Hidden Blog Posts
Annie discovered she accidentally told Google to ignore 100+ blog posts for three years after a website rebuild mistake.
The SEO error didn't sink her business because other channels (speaking, podcast, referrals) were working.
insights INSIGHT
Don't Put All Eggs In One Channel
Relying on multiple lead channels prevents a single mistake from collapsing your business.
Diversified channels like speaking, podcasting, and referrals cushion big errors.
question_answer ANECDOTE
Too Many Niches Burned Her Out
Early in business Annie offered weddings, events, careers, and business services and ran multiple mini businesses poorly.
She underpriced tasks like hand-lettering envelopes and didn't track time, hurting profitability.
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I used to think that being successful and having confidence in business meant getting everything right. But after 11 years as an entrepreneur, I’ve learned something far more freeing: you can make BIG, messy, even wildly embarrassing mistakes—and still thrive.
In this episode, I’m opening up about some of the hardest moments behind the scenes of my six-figure business. From visibility blunders to failed launches and too-many-niches syndrome, I’m sharing the real missteps that helped me grow, not in spite of them—but because of them.
If you’ve been quietly beating yourself up for not having it all figured out, I hope this feels like a permission slip.
Part 4 of the "Greatness, Not Perfection" Series
🎯 You’ll Discover:
What I got totally wrong in the early years (and what I’d do differently)
A surprisingly costly visibility mistake I made for 3+ years
How a failed offer turned into one of my best-selling programs
Why perfection isn’t the goal—resilience is
🎧 Tune into all 4 episodes of the "Greatness, Not Perfection" Series
Episode 26 - Stuck in the Perfection Trap? This New Mindset Keeps You Moving Forward
Episode 27 - Unexpected Ways I Use AI to Stop Overthinking, Hold Boundaries, and Play Bigger
Episode 28 - My Secret to Marketing Without Losing My Mind: Consistency Containers
Episode 29 (this episode) - These Embarrassing Mistakes Made My Business More Successful
Plus this related episode: Episode 21 - What Happened After I Picked the “Wrong” Marketing Strategy
👋 Your Free Next Step:
Want to feel better about your business missteps—and start creating a brand that grows with you?
Find encouragement and fresh ideas to enjoy your business more by joining me and Quinn Tempest of Create Your Purpose Collective® for a relaxed, valuable discussion on "Bringing Fun & Fulfillment Back to Your Business!" on Thursday, July 24 @ 1pm EST / 10am PST via Zoom
Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants 
