33. From Random Posts to Real Authority: 4 Steps to Build Your Body of Work

Does marketing yourself feel like an endless tornado of tactics? You’re not alone. If you’ve ever stared at LinkedIn wondering what to post—while others seem to be landing big speaking gigs, publishing books, and becoming known—you’re in the right place.

In this episode, I’m sharing a clear, 4-step process to help you stop chasing tactics and start building something bigger than your next post: a body of work.

Having gone from struggling with what to share to a 3x bestselling author, in-demand expert, and podcast host: I'll teach you what it actually means to create content that builds momentum over time, helps you find your voice, and brings your favorite clients straight to your door.

✨ If you want to grow your visibility and simplify your marketing without being a social media rock star, this episode is for you.

🎯 You’ll Discover:

• Why posting more often doesn’t always grow your authority
• What a body of work really is—and why it makes you referable
• The surprisingly simple 4-step path I’ve followed to build books, talks, and this podcast
• And how my clients, Sarah (an executive coach) and Wendy (a belonging expert) have been successfully building visibility one smart step at a time

🤝 Your Free Resource:

Need help clarifying your message or figuring out what your body of work could look like?

📅 Book a free 20-minute clarity consult with me: ➡️ greateststorycreative.com/consult

Together, we’ll pinpoint where you are, what’s next, and how to simplify your message so you can get known without endless posting.

✅ Dive Deeper:

• Listen to this related episode, Episode 28: "My Secret to Marketing Without Losing My Mind: Consistency Containers"
• Check out Sarah Elder's Substack, "I Make the Rules" for Women Founders & Leaders
• Wendy Gates Corbett's book, "The Energy of Belonging"
• Plus my husband Gus's new YouTube Channel (MrGreatestStory)