Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants 33. From Random Posts to Real Authority: 4 Steps to Build Your Body of Work
4 snips
Aug 5, 2025 Feeling lost in marketing? Discover a clear, 4-step process to build your authority without pointless tactics. Learn why having a body of work is more effective than frequent posting. Explore how to define your unique perspective and take on visibility challenges to enhance clarity. Find out how to create a consistency container for your content that leads to increased momentum over time. Join others like Sarah and Wendy as they successfully implement these strategies to attract their ideal clients.
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Authority Comes From A Body Of Work
- Building authority is different from posting frequently; it comes from assembling a body of work over time.
- Small repeated creations become the 'Lego bricks' that form big opportunities like books and talks.
Sarah's Talk Came From Curated Sources
- Sarah struggled to build a signature talk until she allowed herself to quote and weave others' ideas into her own.
- That permission helped her launch a Substack and find her voice within a year.
Start By Curating Inspirations
- Curate what inspires you and give yourself permission to share others' ideas with credit.
- Use those inspirations as building blocks while you find your own voice.
