Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants
Annie Franceschi | Brand + Business Strategist
Grow with clarity, confidence, and a bit of brand magic. Hosted by a former Disney storyteller, this show helps coaches, consultants, and service-based experts like you clarify your message, simplify your offers and systems, and enjoy your business more than ever.
Inspired by the bestselling book, "Establish Yourself" (2022) - this is your place to take your business to the next level, and have fun doing it.
Tune in to get clear on your brand message, create confident signature offers, and streamline your systems
This podcast helps answer questions like:
• How do I attract clients who will pay more for my services?
• What’s the best way to rebrand my business?
• How can I grow my business without burning out?
• How do I turn my services into premium offers clients can’t resist?
• What are the easiest ways to save time and work more efficiently?
• How do I stop playing small?
• What’s the secret to creating smarter, streamlined processes?
• How can I manage my time better when I feel overwhelmed?
• How can I create better processes to work smarter, not harder?
• How can I manage my time effectively despite being overwhelmed?
Hosted by Annie Franceschi—brand strategist of 12+ years, former Disney storyteller, and 3x bestselling author—this show delivers proven strategies to attract dream clients, package your expertise, sell services easily, and create freedom to live your biggest goals in your business and beyond.
With actionable business advice, inspiring success stories, and a sprinkle of Disney magic, each episode is your guide to building a profitable coaching or consulting practice that feels as good as it looks.
Whether you’re rebranding, pivoting, launching a new offer, or scaling to six figures and beyond, this is where clarity meets momentum.
Hit subscribe now, and let’s make your business the greatest—together.
_______
💡For resources to clarify your brand, visit: https://www.greateststorycreative.com/podcast
All podcast content is © Greatest Story Creative LLC
And provided per terms available at greateststorycreative.com/terms
Inspired by the bestselling book, "Establish Yourself" (2022) - this is your place to take your business to the next level, and have fun doing it.
Tune in to get clear on your brand message, create confident signature offers, and streamline your systems
This podcast helps answer questions like:
• How do I attract clients who will pay more for my services?
• What’s the best way to rebrand my business?
• How can I grow my business without burning out?
• How do I turn my services into premium offers clients can’t resist?
• What are the easiest ways to save time and work more efficiently?
• How do I stop playing small?
• What’s the secret to creating smarter, streamlined processes?
• How can I manage my time better when I feel overwhelmed?
• How can I create better processes to work smarter, not harder?
• How can I manage my time effectively despite being overwhelmed?
Hosted by Annie Franceschi—brand strategist of 12+ years, former Disney storyteller, and 3x bestselling author—this show delivers proven strategies to attract dream clients, package your expertise, sell services easily, and create freedom to live your biggest goals in your business and beyond.
With actionable business advice, inspiring success stories, and a sprinkle of Disney magic, each episode is your guide to building a profitable coaching or consulting practice that feels as good as it looks.
Whether you’re rebranding, pivoting, launching a new offer, or scaling to six figures and beyond, this is where clarity meets momentum.
Hit subscribe now, and let’s make your business the greatest—together.
_______
💡For resources to clarify your brand, visit: https://www.greateststorycreative.com/podcast
All podcast content is © Greatest Story Creative LLC
And provided per terms available at greateststorycreative.com/terms
Episodes
Mentioned books
May 27, 2025 • 16min
23. How I Turn Brain Pickers Into Clients (Without Feeling Gross)
Ever feel pulled between giving free advice OR feeling like a jerk for saying no? I share how one awkward coffee meeting became a turning point—and how you can turn those brain-picking requests into aligned, paid opportunities without guilt. This isn’t about being cold or transactional—it’s about being clear, confident, and generous on your own terms.🎯 You'll Discover:The mindset shift that changed everything about how I respond to “Can I pick your brain?”How to say “yes” and protect your time (without guilt)A simple offer strategy that turns casual asks into booked sessionsWhy setting boundaries is one of the most authentic, generous things you can do📝 Resources Mentioned:Get help to craft your ready-to-go brain picker offer by checking out Package Your Process™ with the Expert: https://www.greateststorycreative.com/pype#coachingbusinesstips #businessboundaries #signatureoffers #streamlinedsystems #consultingbusiness
May 20, 2025 • 18min
22. Busy? Try 15-Min Marketing to Stay Top of Mind This Week
What do you do when your calendar is full, but you still want dream clients and new opportunities coming your way?In this episode, I share 7 low-effort, high-impact marketing moves you can make in 15 minutes or less this week. Swipe my favorite smart, quick marketing strategies to stay top of mind, spark referrals, and keep your momentum going even when you’re fully booked!🎯 You’ll Discover:A powerful mindset shift that helps you stay visible without adding to your workloadMy go-to tool to get better referrals (in 60 seconds or less)How to make sure your best clients and connections actually know what you’re up to nowA simple way to reconnect with past clients (that could lead to your next “yes”)📝 Resources Mentioned:🔗 Try the free Referral Intro Generator: https://greateststorycreative.com/referral-intro-generator📖 Check out Annie’s book, Establish Yourself, for more visibility tips + access to the "Do They Know What I Know?" checklist: https://greateststorycreative.com/book#StayTopOfMind #StayVisible #SmartMarketingStrategies #VisibilityForCoaches #SmartMarketing
May 13, 2025 • 18min
21. What Happened After I Picked the “Wrong” Marketing Strategy
Struggling with your marketing strategy? You're not alone! Discover how a 'wrong' marketing choice can lead to unexpected growth and learning. Explore the importance of consistency in content creation and how audience feedback can reshape your approach. Learn the value of tracking results over time and treating marketing like an experiment. Embrace the idea that movement, even if imperfect, is key to business progression. Tune in for insights that might change the way you tackle your own marketing challenges!
May 6, 2025 • 16min
20. Always Rewriting Your Message? This Fix Helps You Scale Faster
I hear this all the time: “It's taking forever to update my website,” or “I’m reworking my social captions again.” But here’s the truth—if you have to keep rewriting how you talk about your business, the real issue isn’t the you. It’s that you don't have your clear brand story nailed down.In this episode, I’m pulling back the curtain on what doing that looks like (including the behind-the-scenes of my client Melissa’s website nightmare) and sharing the powerful tool that’s helped 100+ service-based businesses finally stop second-guessing what to say and start showing up with clarity, consistency, and confidence.🎯 You’ll Learn:Why writing your website or social media feels so hard (and how to fix it)The strategy I use to create a “brand voice guide” that tells your story for youHow this one resource can align your team, attract better clients, and scale your business with easeWhat happens when your message finally matches your magic📝 Resources Mentioned: Ready to stop spinning your wheels with your message? Let’s talk. Book your free 20-minute consult: 👉 https://www.greateststorycreative.com/consult💡 If you’ve been rewriting your bio or homepage again (and again), this episode will show you why—and how to finally move forward
Apr 29, 2025 • 22min
19. How I Built a Referral Program That Feels Good (And Converts)
Delight your referral partners with a clear "Referral Intro!" ⚡️ Get this free networking tool in just 2 minutes or less here: https://www.greateststorycreative.com/referral-intro-generator________I used to think a referral program would feel too pushy or transactional — maybe you’ve felt that way too. But after a decade of relying on informal thank-you gifts, I finally created a formal program that’s brought in over $25K in just a few months… and it feels really good on all sides.In this episode, I share how I built a simple, AUTHENTIC referral system based on real feedback from my favorite referrers — and how you can do the same to grow your business with ease, integrity, and favorite clients on repeat!🎯 You’ll Learn:Why your best referral partners may not want a reward at allHow I use a “Treasure Box” approach to keep things flexible and values-alignedThe exact system I use to stay top of mind (without bugging anyone)What you can ask your network to uncover what motivates them to refer📝 Resources Mentioned:Put my best practice into action + get your custom referral paragraph with my FREE Referral Intro Generator now: https://www.greateststorycreative.com/referral-intro-generator💡 If you’re looking for a referral strategy that doesn’t feel salesy, this one’s for you!
Apr 22, 2025 • 14min
18. Want Better Referrals? Here’s How to Get Great Intros, Fast
Discover why well-intentioned referrals often fall through and how to fix it! Learn a simple two-sentence strategy for crafting effective introductions that open doors to dream clients. Hear success stories of how this method has quickly connected people with ideal opportunities. Plus, explore a new free tool that creates personalized referral blurbs in under two minutes. Find out how implementing systematic approaches to referrals can transform your business and confidence!
Apr 15, 2025 • 18min
17. I Save 5+ Hours a Week With a $4 Tool You've Never Heard of
If you’ve ever copied and pasted the same email twice—or 20 times—you need to know about this. I’m sharing the $4 shortcut I use daily to reclaim my time, look like a pro, and keep my business moving (even when my brain is fried)!This tiny productivity tool has been a total game-changer in my business—and I want you to have that kind of ease too.🎯 You’ll hear:The behind-the-scenes tool that’s helped me stop rewriting the same things over and overHow I personalize client communication without losing speed or sounding roboticThe one mindset shift that makes your systems actually work (instead of gathering dust)🛠️ The tool I swear by is TextExpander, and I’ve been using it daily since 2018! Try TextExpander FREE for 30 Days! 👉 https://textexpander.com/?red=greate&utm_source=greate&utm_medium=cpa&utm_affiliate_network=reditus (This is an affiliate link, which means I may earn a small commission if you purchase—at no extra cost to you. I only share what I truly use- and I love TextExpander so much, I made this entire episode about it!)✨ Want to clarity on your client journey, email templates, and more before you systematize it? I can help! Set a free consult with me at https://www.greateststorycreative.com/consult#streamlinesystems #textexpander #coachingbusiness #productivitytools #worksmarter #businesssystems
Apr 8, 2025 • 19min
16. Stop Marketing Until You Can Answer These 3 Key Questions
Want to make more of your marketing matter? Find out how by setting a free time to talk with me at https://www.greateststorycreative.com/consult -----Are you posting on LinkedIn, sending newsletters, or speaking… but still not getting the right clients or results?In this gut-check episode, I share the 3 foundational questions your marketing must answer to actually work! Most coaches, consultants, and speakers are showing up online — but their visibility efforts aren’t converting because these essentials are missing. Not anymore - tune in now to learn and leverage my simple 3-step visibility plan for marketing that nets you six figures and beyond.🎯 Listen in to discover:How 'marketing mania' often backfires without clarity behind itHow to not waste time on marketing going forwardWhat you need to be prepared to say at a networking eventThe 3 questions I credit for effective marketing & consistent 6-figure growth📝 Resources Mentioned:Need to get clear on your 3 questions so your marketing matters? Find out how by setting a free time to talk with me at https://www.greateststorycreative.com/consult🎧 Hit play now stop wasting time and start attracting your favorite clients!----Let’s Connect!💬 Find me on LinkedIn and take action from today's episode: https://www.linkedin.com/in/anniefranceschi/
Apr 1, 2025 • 18min
15. Try These 5 Website Tweaks to Turn Visitors into Clients Faster
What if your website had hidden potential to connect you with ideal clients—faster?If you’re a coach or consultant, you probably already have a solid website. But the majority of sites often have small sticking points that quietly slow things down: too many steps to book a call, unclear navigation, or a missed opportunity to say, “Yes, I’m the right fit for you.”I’m sharing 5 simple website tweaks you can make TODAY to unlock that next level of ease and effectiveness—so your site works harder for you and helps the right clients take action sooner.-----🎯 You'll discover:5 no-cost website tweaks to turn traffic into real conversationsThe “three click” rule I use with every VIP Day clientA client story that shows how small changes can lead to big consult winsOne overlooked part of your site that can quietly attract more of the right peopleResources Mentioned:📞 Curious how I could help you level up your website and clarify your brand? Set a free consult now to find out! https://www.greateststorycreative.com/consult 👋 Connect with me on LinkedIn & share your favorite Muppet! https://www.linkedin.com/in/anniefranceschi/
Mar 25, 2025 • 18min
14. The "One Client" Value Ladder: A Smarter Way to Simplify Marketing
📖 Start building your value ladder with a FREE chapter of my book "Establish Yourself" now: https://www.greateststorycreative.com/read-----Ever feel like value ladders are just another overcomplicated business concept? You’re not alone. Most marketing gurus teach them in a way that makes sense for big corporations—not for coaches and consultants like us.Here’s the truth: You don’t need a million offers. You need a One Client Value Ladder—a streamlined way to guide your dream clients at different levels of readiness without overloading yourself with endless marketing.🎯 Inside this episode, I’m breaking down:The HUGE mistake most coaches and consultants make with value laddersWhy more offers = more headaches (and what to do instead)How your best-fit clients actually decide to hire you (hint: it’s not just about money)How simplifying my offers helped me grow a six-figure business—without marketing all the timeResources Mentioned:📕 Begin creating your Value Ladder + streamlining your business by downloading a FREE chapter of my bestselling book, "Establish Yourself" here: https://www.greateststorycreative.com/read 📞 Get expert help to build an optimized "One Client Value Ladder" by setting a FREE 20-minute consult with me now at https://www.greateststorycreative.com/consult 👋 Connect with me on LinkedIn & share your favorite Muppet! https://www.linkedin.com/in/anniefranceschi/
