14. The "One Client" Value Ladder: A Smarter Way to Simplify Marketing

📖 Start building your value ladder with a FREE chapter of my book "Establish Yourself" now: https://www.greateststorycreative.com/read

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Ever feel like value ladders are just another overcomplicated business concept?

You’re not alone. Most marketing gurus teach them in a way that makes sense for big corporations—not for coaches and consultants like us.

Here’s the truth: You don’t need a million offers. You need a One Client Value Ladder—a streamlined way to guide your dream clients at different levels of readiness without overloading yourself with endless marketing.

🎯 Inside this episode, I’m breaking down:

• The HUGE mistake most coaches and consultants make with value ladders
• Why more offers = more headaches (and what to do instead)
• How your best-fit clients actually decide to hire you (hint: it’s not just about money)
• How simplifying my offers helped me grow a six-figure business—without marketing all the time

Resources Mentioned:

📕 Begin creating your Value Ladder + streamlining your business by downloading a FREE chapter of my bestselling book, "Establish Yourself" here: https://www.greateststorycreative.com/read

📞 Get expert help to build an optimized "One Client Value Ladder" by setting a FREE 20-minute consult with me now at https://www.greateststorycreative.com/consult

👋 Connect with me on LinkedIn & share your favorite Muppet! https://www.linkedin.com/in/anniefranceschi/