Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants 21. What Happened After I Picked the “Wrong” Marketing Strategy
May 13, 2025
Struggling with your marketing strategy? You're not alone! Discover how a 'wrong' marketing choice can lead to unexpected growth and learning. Explore the importance of consistency in content creation and how audience feedback can reshape your approach. Learn the value of tracking results over time and treating marketing like an experiment. Embrace the idea that movement, even if imperfect, is key to business progression. Tune in for insights that might change the way you tackle your own marketing challenges!
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Four-Year YouTube Experiment
- Annie spent four years producing a YouTube interview series called Branding with Friends to stay visible during maternity leave.
- The show required heavy time and team effort but was built with a repeatable system Annie calls a consistency container.
Interviews Can Shift The Expert Spotlight
- The interview format positioned guests as the expert so the host didn't always become the trusted guide.
- That resulted in guests getting more client attention than Annie despite the show's intent to grow her brand.
Client Feedback That Changed Direction
- A top referring client told Annie she wanted to learn from Annie, not the guests, and so didn't listen to Branding with Friends.
- That feedback crystallized why Annie pivoted away from interview episodes to solo podcast episodes.
