21. What Happened After I Picked the “Wrong” Marketing Strategy

Worried about picking the wrong marketing strategy?

Well… I did! For 4 years!!! And my "mistake" turned into something I didn’t expect.

In this episode, I’m sharing the real story of a major choice I made in my business — one that didn’t check all the boxes, didn’t go viral, and definitely wasn’t “perfect”. But it still taught me something that changed the way I approach marketing, growth, and consistency today.

If you’ve been frozen on marketing, afraid to move forward unless your plans are perfect, this might be exactly what you need to hear.

🎯 You’ll Learn:

• How choosing a “wrong” marketing strategy can still lead to real growth
• The mindset shift that helped me stop spiraling and start moving again
• What I wish I had tracked sooner (and how I track marketing ROI now)
• How I used that experience to build my current podcast strategy with more clarity

📝 Resources Mentioned:

📘 Get more key advice like this by claiming your FREE CHAPTER of my bestselling book, Establish Yourself: greateststorycreative.com/read

✨ Discover how to get my help to pick your best next marketing strategy in a Magic Strategy Day: greateststorycreative.com/magic

🎥 Check out past episodes of Branding with Friends: brandingwithfriends.com