"Another essential ingredient to non-consumption is a desire to be better."In today's episode of the Circuit Breaker Show, we dive into unpacking non-consumption and how it helps people grow their businesses. You'll learn why companies should be concerned about non-consumption.Bob will share why "blue-sky thinking" doesn't work for him. You'll discover whether big companies or startups are better at identifying non-consumption.Bob and Greg will reveal how they got out of non-consumption.Join us for this illuminating discussion.Enjoy!What You'll Learn in this Show:Bob's concept of non-consumption, its underlying premises, and real-life illustrations.The contrast between blue-sky innovation and non-consumption innovation.The barriers that limited them from consumption.And so much more…Resources:The Rewired Group Website (https://therewiredgroup.com/)

Matt Sheppard, Associate and Principal at The Rewired Group, joins Bob and Greg on a thought-provoking discussion. They explore the concept of 'new' and how advancements in technology enable new products to meet existing needs. The speakers discuss the importance of uniqueness in innovation, the perception of something new and unique, and the creation of new jobs in the pandemic. They also emphasize the importance of unpacking conversations and conducting postmortems.

Is your innovation plagued with biases that prevent you from becoming customer-centric?In today's episode of the Circuit Breaker Show, we talk about the biases innovators need to drop and the paradigm shifts they should adopt to help them use Jobs To Be Done (JTBD).You'll discover the common assumptions innovators make and why these often act as constraints to innovation.You'll discover why innovators need to spend most of their time focused on what they don't know instead of dwelling on what they already know.You'll learn how innovators often ask the wrong questions and why this inhibits them from becoming customer-centric.Join Greg, Bob and Matt for this fascinating discussion.Enjoy!What You'll Learn in this Show:Prevalent biases innovators and entrepreneurs need to watch out for and get rid of.Critical paradigm shifts businesses and innovators have to embrace to fully utilize Jobs To Be Done.What it takes to become truly customer-centric.The indispensable set of skillsets you need in order to employ Jobs To Be DoneWhat is the goal of unpacking in the product design process and why this is so important?And so much more…Resources:Jobs To Be Done`

While a lot of people tell us that they want to learn 'Jobs To Be Done,' this often leaves us with a tough question to answer—to what extent do they want to delve into the process?In today's episode of the Circuit Breaker Show, Bob and Greg delve into some of the challenges they see people facing when trying to learn 'Jobs To Be Done' and some of the arguments this has raised between them.You'll discover what they think learning 'Jobs To Be Done' will take vs. what most people believe and why there's often a discrepancy between the two.You'll discover why learning 'Jobs To Be Done' is often a big ask for most entrepreneurs.You'll learn why Greg and Bob often argue about the best approach to help their clients learn Jobs To Be Done.Join us for this timely discussion about figuring out Jobs To Be Done (JTBD).Enjoy!What You'll Learn in this Show:What exactly does it take to learn 'Jobs to be Done, and is it possible to master the framework?Why learning Jobs To be Done can never be one-size-fits-all.The difference between how to do 'Jobs To Be Done' and how to use it and why most people need the latter.Some of the struggles Greg and Bob have to deal with when guiding their clients through the process of learning Jobs To Be Done.Why it's essential to embrace discourse in the workplace.And so much more...Resources:Book: Demand-Side Sales 101Jobs To Be Done

In 1991 one of his mentors, Dr. Genichi Taguchi told him to write a book and 31 years later, he's finally written his first book.In Today's episode of Rewire Show, we discuss Bob's upcoming book Learning To Build: The Five Bedrock Skills of Innovators and Entrepreneurs.You'll discover Bob's primary motivation for writing Learning To Build and how he was able to write the book despite being dyslexic.You'll discover the main lesson Bob learned from each of the four mentors featured in Learning To Build.You'll learn five critical yet often overlooked skills to help you address the unknowns and succeed as an innovator.You'll learn what kind of entrepreneurs will benefit the most from reading this book.Enjoy!What You'll learn in this Show:Why the title "Learn To Build."Learning from your mentors and why it's essential to pass on what you've gained from them.What to do when you realize you don't have a specific skill.Innovation in the corporate environment.And so much more...Resources:Learning To Build: The Five Bedrock Skills of Innovators and EntrepreneursScribe Publishing

In product design and development, the thinking is often on what's next. The challenge is defining what's next for the consumer, since most of us can't really envision how a product can be improved.  In today's episode of the Rewire Show, we dive into the concept of 'Jobs to be Done,' a process for determining what the next steps are in developing new products that will help consumers solve their current problems and help them achieve more in the future.You'll learn about the concept of 'Jobs to be Done,' including what constitutes a job, and how defining them can help create progress. You'll discover why there's a lack of symmetry between the problem consumers are experiencing, and the solution they believe they need. You'll also learn how areas of your business such as Marketing can benefit from JTBD by helping to define and then educate consumers on problems they didn't realize they'd been struggling with.Join us for this fascinating discussion around Jobs to be Done and gain clarity on creating future product offerings for your customers.Enjoy!What You’ll Learn in this Show:A definition of the concept of 'Jobs to be Done,' and how it's related to progress.The lack of symmetry between the problem a consumer has, and the solution they are looking for.How JTBD can help areas such as marketing, in helping consumers to see problems they didn't even know they were struggling with.And so much more...Resources:https://therewiredgroup.com/

In this episode, Katherine Thompson, Principal at The Rewired Group, discusses her career transition from school administrator to the company. She shares advice on embracing change and reaching for new growth opportunities. The importance of 'unpacking words' to gain a deeper understanding is explored, along with the power of progress in education. The chapter also touches on personal experiences, software development, job analysis, and the practice of setting goals every 90 days.

This podcast dives into the differences between supply and demand in product development. It explores supply side innovation vs demand side innovation, understanding the needs of small businesses, the dangers of being too focused on either side, and the significance of prioritizing the understanding of demand in product development.

In this episode, the speakers discuss the differences between art and creativity, the non-random nature of creative pursuits, and how the COVID-19 pandemic has impacted our approach to creativity. They also explore their personal experiences with art and the importance of reflection in understanding progress.

Experienced debater Bob and seasoned moderator Greg share insights on getting unstuck in work, prioritizing tasks effectively, understanding oneself, and the role of debate in the workplace.