Learning 'Jobs To Be Done' requires aligning product development with customer demands, not predefined standards.
Mastering 'Jobs To Be Done' involves ongoing practice and guidance to effectively utilize acquired skills.
Deep dives
The Importance of Understanding Customer Value
The episode emphasizes the significance of understanding customer needs and developing products that meet those needs. It delves into the challenges of grasping the true value that customers seek and highlights the necessity of aligning product development with consumer demands, rather than imposing predefined standards. The conversation revolves around the complexities of innovation, focusing on the process of identifying customer values and delivering products that cater to those specific needs.
Debating the Notion of Learning
The episode tackles the ongoing debate surrounding the concept of learning, particularly in the context of product development. It centers on differing perspectives on what constitutes effective learning and the responsibility of businesses towards their customers in facilitating learning processes. The host discusses the common struggles faced in defining and meeting expectations regarding learning, emphasizing the importance of aligning customer expectations with practical learning outcomes.
Navigating the Complexity of Skill Acquisition
The episode explores the challenges of skill acquisition and mastery, particularly in the context of utilizing a methodology like 'Jobs to Be Done.' It touches upon the misconceptions surrounding the ease of learning and mastering complex methodologies and highlights the vital role of apprenticeship and continuous practice in achieving true mastery. The discussion emphasizes the necessity of guiding individuals in using acquired skills effectively, rather than just teaching the mechanics of a methodology.
While a lot of people tell us that they want to learn 'Jobs To Be Done,' this often leaves us with a tough question to answer—to what extent do they want to delve into the process?
In today's episode of the Circuit Breaker Show, Bob and Greg delve into some of the challenges they see people facing when trying to learn 'Jobs To Be Done' and some of the arguments this has raised between them.
You'll discover what they think learning 'Jobs To Be Done' will take vs. what most people believe and why there's often a discrepancy between the two.
You'll discover why learning 'Jobs To Be Done' is often a big ask for most entrepreneurs.
You'll learn why Greg and Bob often argue about the best approach to help their clients learn Jobs To Be Done.
Join us for this timely discussion about figuring out Jobs To Be Done (JTBD).
Enjoy!
What You'll Learn in this Show:
What exactly does it take to learn 'Jobs to be Done, and is it possible to master the framework?
Why learning Jobs To be Done can never be one-size-fits-all.
The difference between how to do 'Jobs To Be Done' and how to use it and why most people need the latter.
Some of the struggles Greg and Bob have to deal with when guiding their clients through the process of learning Jobs To Be Done.
Why it's essential to embrace discourse in the workplace.