"Your product is not the sandwich; it's probably the mustard."In today's episode of the Circuit Breaker podcast, we break down this aphorism and others Bob frequently refers to on this show and some of the classes he teaches.Product marketers are not going to like this, but in this episode, you'll discover why products play a much smaller role in people's lives than what we think they do. You learn why you need to be aware of the different contexts and their impact on how much value your product adds.You'll discover the difference between context vs. contrast and how this influences the consumer's decision-making process. This last one might surprise you. And you get the learn the secret language of "bob-isms" Join us for this fascinating and thought-provoking discussion!What You'll Learn in this Show:The different aphorisms Bob uses and their real-life applications.Why your product is never the entire solution.The importance of questioning why a product fits well in one situation vs. another.The definition of "value" to the consumer vs producer.The differences between context and contrast.And so much more…Resources:The Re-Wired Group

There's no denying that words and terms are powerful tools for communication and understanding. However, words can be overused, diluting their meaning and causing more confusion.In today's episode of the Circuit Breaker podcast, we're discussing the meaning, use, overuse and context of words and terms. You'll learn why the context in which people use words and phrases is as important as meaning in communication.You'll discover the meaning of 'innovation", as well as the reasons why it's become such a popular word in business and on Wall Street.You'll learn why overuse of the phrase 'customer loyalty' has diluted its meaning and created confusion among those who use it.Join us for this fascinating conversation as we unpack popular words and phrases and try to gain a better understanding of what they mean to people in the context they're in.Take your notebook out, and let's dive in. What You’ll Learn in this Show:The importance of understanding not only the meaning of words people use a lot, but their context as well.What innovation is, and what it isn't, as well as the reasons the term is so popular with Wall Street.Why the term customer loyalty has been overused to the point where it no longer has meaning.And so much more...Resources:The Re-wired Group

We tend to stare at problems with the same lens over and over again and expect different results. And how can you get different results? You can't.Or at least with that frame in mind. In the very first episode of the Circuit Breaker podcast, Bob Moesta and Greg Engle share their motivation for starting this podcast and the value it will offer listeners.Bob and Greg are co-founders of The Rewired Group, a product and business development consulting firm based in Michigan.You'll discover the vision behind the Circut Breaker podcast.You'll learn if you are in the target audience of people who will benefit from listening to this podcast.You'll discover why and when you need to listen to multiple episodes or focus on one or two.Join us on this fascinating journey and get ready to dive in!! What You'll Learn in this Show:Why the name "Circuit Breaker"?What to expect and what not to expect from the Circuit Breaker podcast.The 3 promises Bob Moesta is making to the audience.And so much more...Resources:The Rewired Group Website (https://therewiredgroup.com/)