S1 E2 | The Secret Language Of "Bob-isms"

"Your product is not the sandwich; it's probably the mustard."

In today's episode of the Circuit Breaker podcast, we break down this aphorism and others Bob frequently refers to on this show and some of the classes he teaches.

Product marketers are not going to like this, but in this episode, you'll discover why products play a much smaller role in people's lives than what we think they do.

You learn why you need to be aware of the different contexts and their impact on how much value your product adds.

You'll discover the difference between context vs. contrast and how this influences the consumer's decision-making process.

This last one might surprise you.

And you get the learn the secret language of "bob-isms"

Join us for this fascinating and thought-provoking discussion!

What You'll Learn in this Show:

• The different aphorisms Bob uses and their real-life applications.
• Why your product is never the entire solution.
• The importance of questioning why a product fits well in one situation vs. another.
• The definition of "value" to the consumer vs producer.
• The differences between context and contrast.
• And so much more…

Resources:

The Re-Wired Group