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Using Prototypes to Create Contrast
You have to be comfortable with that fact that you're going to make people uncomfortable but make it okay for people to be uncomfortable right. I think that gets to one of the other things is when we're doing the interviews we're trying to actually push people to the limits of their language so we then know how to prototype. Experientially about things and that's where I use prototypes to create contrast. People can't say it's with salty or it's sweet or it's like if you're talking about pickles or something. And so you start to realize like at some point I'm better off giving them different experiences around the pickles to know what the best pickle is. Right