2min chapter

The Circuit Breaker cover image

S1 E2 | The Secret Language Of "Bob-isms"

The Circuit Breaker

CHAPTER

What Is the Sandwich?

People often think of their product as the whole and i can i totally get that part of the story but what is the sandwich then? Is it just what's going to the decision or is the sandwich actually the customer's whole life. And so when you look at it through the customers eyes you all of a sudden you look at your product and realize it's not the sandwich anymore it's it is the mustard.

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