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Context Creates Value
The minute you turn to say okay what are the things compliment or what are theThings do i have to fire now you're thinking the right way. That's how you catch yourself right it's that's when you start thinking that you are the whole and everyone else is the same. And so this is where you need to make sure that you can see the bigger the bigger picture to see how you fit into it. The one product in this one situation can add five times more value but we end up pricing it at the lower level because we can have actually more volume.