Matt Sheppard, Associate and Principal at The Rewired Group, joins Bob and Greg on a thought-provoking discussion. They explore the concept of 'new' and how advancements in technology enable new products to meet existing needs. The speakers discuss the importance of uniqueness in innovation, the perception of something new and unique, and the creation of new jobs in the pandemic. They also emphasize the importance of unpacking conversations and conducting postmortems.
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Quick takeaways
Advancements in technology change the solutions available, not the jobs themselves.
Innovation comes from new perspectives and applications of existing knowledge and technologies.
Deep dives
The Evolution of Technology and Jobs
The podcast discusses how the advancements in technology have not created new jobs, but rather changed the solutions available to satisfy existing job needs. The example of the iPhone is given, highlighting how it combined multiple devices into one, but the jobs it satisfied were already in existence. The pandemic is also mentioned, emphasizing that the desire to work from home existed before, and the change in struggling moments led people to adapt and seek new solutions.
The Concept of New Ideas
The hosts debate the concept of new ideas, taking inspiration from Mark Twain's quote that there is no such thing as a new idea. They discuss how ideas are often built upon existing knowledge and technologies, and that true innovation often comes from a new perspective or application of existing ideas. They emphasize that ideas are not easy or free, but require time, effort, and resources to develop. The importance of serving customer needs and focusing on solving specific struggling moments is highlighted, rather than solely aiming for uniqueness or newness.
Unpacking Words and Definitions
The hosts delve into the importance of unpacking words and definitions during conversations to ensure clear understanding. They illustrate how different interpretations and assumptions can lead to miscommunication and confusion. The podcast emphasizes the need to define and clarify concepts such as new ideas, new jobs, and the evolving nature of solutions. They encourage listeners to actively unpack conversations in real-time and conduct postmortems to identify any misunderstandings or overlooked nuances.