The Circuit Breaker S1 E10 | Paradigm Shifts You Need to Become Truly Customer-Centric
48 snips
May 24, 2022 AI Snips
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Surveys Limit Innovation
- Consumers often struggle to articulate their needs in terms of solutions.
- Surveys and focus groups can stifle innovation by limiting exploration of the unknown.
Embrace Unknowns
- Focus on discovering unknowns instead of validating assumptions.
- Build multiple, diverse prototypes to explore different failure modes and learn faster.
Supply-Side Bias
- Companies often operate with a supply-side bias, focusing on convincing consumers of their solution's value.
- A customer-centric approach requires understanding consumer struggles and letting them convince themselves.