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S1 E10 | Paradigm Shifts You Need to Become Truly Customer-Centric

The Circuit Breaker

CHAPTER

The Supply Side Bias

The supply side bias is the idea that we what we have is a good idea. We just need to figure out how to tell the consumer about it, he says. So instead of looking at the world through the lens of what we do or what we have, we should be looking from the consumer's perspective and helping them convince themselves they can use our product in their life.

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