SPEAK LIKE A CEO

Dr. Carmen Simon, a cognitive neuroscientist, shares insights on effective communication in business, debunking short attention spans and emphasizing the power of engaging content. She discusses neuroscience tools, ancient Greek persuasion techniques, and the importance of repetition for audience retention. Discover how to make your presentations more memorable and impactful.

J.D. Meier, former Head Innovation Coach at Microsoft with 25 years of experience, shares his communication secrets for driving innovation. He discusses structured storytelling and the importance of data in making messages compelling. Listeners will learn about the double diamond framework and Bill Gates’ techniques for precision questioning. J.D. emphasizes the power of empathy in data storytelling and how sharing mental models can enhance team dynamics. This insightful conversation is packed with actionable strategies to elevate workplace communication and foster creativity.

How do you communicate in a career transition? How do you handle the emotional rollercoaster when your identity is no longer tied to your job title?  In this episode, host Oliver Aust is joined by experts Loren Greiff and Konstanty Sliwowski to tackle the questions that many of us face at some point in our careers. Loren is the founder of Portfolio Rocket, a platform dedicated to helping executives and professionals transition successfully in their careers. With extensive experience in executive coaching and recruitment, Loren provides strategies to help individuals navigate their career paths and leverage their strengths in the job market. Konstanty runs the School of Hiring, a resource for companies and individuals seeking to improve their hiring processes. With a background in executive search and recruitment, Konstanty focuses on practical techniques for effective hiring and job searching.  In this conversation, they share personal experiences and actionable steps to gain clarity before communicating, understanding your reasons for the change, and how to convey them confidently. We discuss the importance of leading with the truth, as Oliver highlights, "What's wrong with the truth?" They talk about the importance of maintaining your professional identity and offer strategies for separating your personal worth from your job title. They also delve into the emotional impact of career transitions, providing practical tips for managing these challenging times. As Loren shares, "Communicating with others about this journey allows you to see yourself through the eyes of others." The discussion encourages us to embrace the unknown and look forward to new possibilities, viewing this as a time of exploration and creativity.  Whether you're preparing for a job exit, dealing with an unexpected layoff, or forging out a new career path, this episode offers valuable advice on how to communicate these changes effectively and handle the emotional aspects with grace. Get the free Speak Like a CEO newsletter to  become a master communicator. https://www.eoipsocommunications.com/newsletter/

Ben Guttmann, a marketing expert, discusses the power of simplicity in messaging. He shares the 5 principles for creating effective messages and highlights the importance of clear and focused communication. The episode delves into crafting impactful messages, audience testing, and the challenges of messaging in a noisy digital environment.

World-class internal communications expert Monique Zytnik discusses the critical role of strategic internal communication, why most transformations fail, how to build trust internally, and the impact of technology and AI on communication. Practical advice for leaders to enhance internal communication and engage their workforce effectively.

Bjoern von Siemens, an expert in AI for health, talks about communicating tech topics effectively, managing public speaking anxiety, and preparing for crises in high-stakes situations. He discusses AI's impact on healthcare, his family heritage's influence on his mission, and the importance of communication skills. The episode covers strategies for public speaking, navigating communication challenges in surgery, and the future of healthcare.

We all sell, and selling is one of the oldest professions. However, selling has changed significantly in recent years, and businesses that don’t adapt get left behind.  To find out what works in sales today, Oliver speaks to Doug C. Brown. Doug is a leading expert on sales and profit growth, the founder of CEO Sales Strategies, host of the CEO Sales Strategies Podcast, and author of several books on the art and science of selling.  Doug has advised the likes of Tony Robbins as well as multibillion-dollar companies on how to acquire, convert, and lock in clients for life. Doug and Oliver dive deep into the strategies and mindsets of top-performing leaders and salespeople.  Doug reveals why selling is all about understanding and resolving your buyer's challenges through effective communication. He shares actionable tips on finding the right target buyers, building trust, understanding their motivations, and crafting compelling messaging that resonates. You'll learn how to handle rejection without taking it personally, how to activate word-of-mouth marketing, how to hire a sales team, and how to succeed in this brave new world of sales.  Whether you're a CEO, entrepreneur, or anyone looking to uplevel your selling and communication skills, this episode is packed with invaluable insights from Doug's decades of experience.  Find out more about Doug at https://ceosalesstrategies.com/ Free resource mentioned in the podcast: https://resources.ceosalesstrategies.com/op/signup-art-and-science/ *** We will soon open enrollment for The Speak Like a CEO Academy. It includes biweekly live group coaching sessions with Oliver and other world-class experts, Oliver’s brand-new presentation mastery course, an on-demand knowledge base with step-by-step templates and frameworks (aka a ‘second brain’), and peer-to-peer exchange.  The team and I will empower you to transform your communication skills in the most effective and efficient way. If you want to be one of only 50 founding members AND secure the lowest price the Academy will ever be, join the waiting list here: https://eoipsocommunications.com/slaceo-academy/

Scott Walker is one of the world’s foremost experts on negotiation.  When hostage situations, kidnappings, or cyber attacks put lives and livelihoods at stake, Scott is the crisis negotiator called in to resolve the chaos.  Having successfully negotiated over 300 high-stakes incidents, Scott shares the field-proven principles from his best-selling book "Order Out of Chaos" - hailed as "A Masterclass in Communication Excellence" by The New York Times.  Today, Scott trains leaders and teams to negotiate better deals, resolve conflict, navigate crises, and thrive under intense pressure.  In this fascinating conversation, he reveals how to regulate your emotions when the stakes are high, avoid common negotiation pitfalls, keep stalled talks on track, and ultimately reach a favorable resolution. Having spent over a decade negotiating with hostage-takers and criminals, Scott's strategies for navigating uncertainty and conflict prove indispensable for any leader or professional. Find out more about Scott and “Order Out Of Chaos” here: https://winanynegotiation.com Get the free Speak Like a CEO newsletter to become a master communicator. https://www.eoipsocommunications.com/newsletter/

Can you get PR without hiring an expensive agency? Yes you can.  NYC-based PR strategist and podcaster Gloria Chou is here to demystify PR and the media pitching process for entrepreneurs and small business owners.  Her methods have helped over 10,000 entrepreneurs get seen and have resulted in over 1 billion organic views for small businesses – with no ads budget.  Join as she shares actionable tips and insights from pitching hundreds of solopreneurs, founders and small businesses to outlets like Forbes and Entrepreneur.  Her message: You don’t need an expensive PR agency to get featured. But you do need to understand how the media work.  This episode will equip you with the mindsets and proven tactics to become a powerful spokesperson for your brand.  Gloria shares which subject lines get journalists to open your email, how to overcome imposter syndrome, how to build relationships with journalists, and how to leverage earned media to boost your credibility and business growth.   She also shares her step-by-step CPR pitching method that has generated coverage in over 100 news outlets across 4 continents.  Check out Gloria’s Small Business PR podcast:  https://www.gloriachoupr.com/podcast Watch her free PR Masterclass: https://www.gloriachoupr.com/masterclassbygloria Get the free Speak Like a CEO newsletter to  become a master communicator. https://www.eoipsocommunications.com/newsletter/

How do you turn rejection into a revolution? Oliver welcomes the legendary Steve Blank – co-creator of the Lean Startup movement and recognized as one of the "Masters of Innovation" by Harvard Business Review.  Steve's bestselling book "The Four Steps to the Epiphany" distinguished startups that search for business models from existing companies that execute them – launching the modern entrepreneurship movement. The conversation dives deep into why communication is a force multiplier for founders, unpacking the four steps of an effective communications strategy. Steve also shares wisdom on the importance of getting out of the building to truly understand customers. On a personal note, Steve opens up about being snubbed when he first proposed the lean startup ideas that went on to revolutionize entrepreneurship. He also gives a glimpse into what it's like delivering a commencement speech to 10,000 people. Don't miss this insightful discussion with a Silicon Valley legend. And be sure to subscribe to the SLACEO newsletter to join the top 1% of business communicators. It is free, highly actionable and provides a ton of insights that you can immediately apply to your own career or business.  https://www.eoipsocommunications.com/newsletter/ Check out Steve Blank’s article on ‘Everything You Ever Wanted To Know About Marketing Communications’ here