223: Nø Rules. Caroline Renée Kroll, Nø Cosmetics

Netflix has “No Rules Rules”. Caroline Kroll has “Nø Rules”. 

Caroline is the impressive young founder and CEO of Nø Cosmetics, a disruptor in the clean beauty realm that is taking the retail world by storm. 

In her very first podcast interview in English, Caroline shares why Nø Cosmetics breaks the rules of branding and marketing. 

We go deep on her social media strategy, especially Instagram and TikTok, which Nø Cosmetics use for community building, market research, and even the co-creation of new products.

Caroline tells us why she has a "behind the scenes channel“ on Instagram (that is both genius marketing and next generation CEO communications), why they close shop on Black Friday, and why she doesn’t believe in influencer marketing.

We also talk about how she communicates with her co-founders — her sister and her parents — and what it takes to be successful in a tough retail environment.

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Enjoy the episode!