226: The Rise of The Creator CEO. Laura Lewandowski & Julius Bachmann
Feb 8, 2024
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Laura Lewandowski, founder of SmartChiefs, and top CEO advisor Julius Bachmann discuss the rise of creator CEOs and the importance of integrating creation and creativity into busy lives. They explore the concept of working smart, the importance of authenticity and originality for CEOs, and the significance of clarity, sense-making, and storytelling in communication.
The rise of social CEOs and creator CEOs highlights the increasing value of personal storytelling and content creation in establishing thought leadership.
Integrating creativity and entrepreneurship is essential for writing the break-out success stories of tomorrow in the complex business landscape.
Deep dives
The Value of Personal Storytelling and Authenticity
The podcast episode discusses the increasing value of personal storytelling and authenticity in the age of AI. It highlights the rise of social CEOs and creator CEOs who leverage content creation, social media, and podcasts to establish thought leadership. The guests, Laura Lewandowski and Julius Bachmann, emphasize the importance of integrating creativity and creation practices into busy CEO lives. They emphasize the need to redefine success beyond conventional notions of hard work and explore the concept of 'smart work' as a means to find peace of mind, creativity, and financial success in the creator economy.
Combining Creativity and Entrepreneurship
Laura and Julius share their personal experiences as creators and entrepreneurs. They discuss the challenge of balancing art, business, and family responsibilities. Laura delves into her journey of finding ways to scale her creativity and knowledge in the creator economy, highlighting the potential of leveraging creativity and content creation for financial success.
Building an Authentic Personal Brand
The podcast explores the importance of authenticity and originality in personal branding. Laura emphasizes the significance of showing personality, sharing original ideas, and avoiding reliance on ghostwriting agencies. She urges CEOs to prioritize creative time and thinking, treating creation as a priority rather than an afterthought. Laura also encourages CEOs to be clear in articulating their unique brilliance, as no agency can fully grasp and reflect their own thoughts and ideas.
Navigating Career Sovereignty and Cutting Through Complexity
The concept of career sovereignty is introduced as the ability to navigate and adapt to multiple career paths and changes in the rapidly evolving job market. The importance of cutting through complexity is discussed as a major leadership challenge for founders and CEOs. The guests highlight the skills of systemic thinking and systems thinking as crucial for gaining clarity, sense-making, and effective communication in today's complex business landscape.
One of Oliver’s predictions has been that your own story and unique voice become even more valuable this year because of AI.
We already see more “social CEOs” and “creator CEOs” – business leaders who become thought leaders thanks to content creation, social media and podcasts.
That’s why we invited Laura Lewandowski, founder of SmartChiefs, and top CEO advisor Julius Bachmann to talk about career sovereignty, creator practices and how CEOs can integrate creation and creativity into their busy lives.
As writers, podcasters, musicians and entrepreneurs, the two friends and co-creators live at the intersection of creativity and entrepreneurship.
Our main take-away: In a world of unbelievable complexity, those who combine creativity and entrepreneurship will write the break-out success stories of tomorrow.
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