218: Forget Storytelling, Focus on Metaphors Instead

“The human species thinks in metaphors, and learns through stories.” 

Mary Catherine Bateson

The best leaders and companies in the world use metaphors deliberately. Think Apple and Amazon – a nourishing fruit and the world’s longest river respectively. 

Metaphors are a crucial part of the language of leadership, yet few of us use them deliberately. 

Stories appeal to the emotional brain, which is why they are so effective. 

But metaphors appeal to the instinctive brain – the oldest and most powerful part. They plant ideas deep in the instinctive mind. They affect attitudes, values, and behaviors. 

That’s why metaphors give you superpowers of persuasion. In this podcast, I want to give you the blueprint to the language of leadership and how to build metaphors with intention. 

Find the 8 Types of Metaphors here: