SPEAK LIKE A CEO

When you manage change within a company, the pressure is on. The future of the business may be at stake.  So what do you do when your company’s change programs fall flat?  This week, Oliver Aust is joined by Frank Wolf to discuss the best approaches to leading organizational change and building a strong narrative. Frank Wolf is the co-founder of Staffbase, a leading employee communication platform used by global brands like Adidas, DHL and Domino’s.  As one of THE experts in the world on future trends in communications, Frank is the author of The Narrative Age: How Leaders can Inspire Change in a Polarized World. The secret ingredient to win over your team? Narratives. But you have to know how to use them, how they are different from stories and which mistakes to avoid.   For instance, when dealing with change, often leaders focus solely on the new narrative, which can leave the team feeling left behind and misunderstood.  Frank also talks us through the importance of understanding the existing narrative map and ensuring that no employee is left behind. He shares the key reasons why most change processes fail and how leaders can successfully guide their teams through transformation.  Tune in to gain valuable knowledge on turning resistance into results. If you're looking to improve your communication skills, Oliver has a live Presentation Secrets Workshop coming up, so make sure you are subscribed to the Speak Like a CEO newsletter: https://www.eoipsocommunications.com/newsletter/

Our world is changing fast. So how do we create something unique that will stand the test of time?  This week, Oliver Aust is joined by Josef Brunner on Speak Like a CEO to discuss what it takes to lead creatively. As the founder and CEO of NutriUnited and a seasoned entrepreneur with two nine-figure exits, Josef shares why authenticity is so important for businesses. We also discussed how building in public sets NutriUnited apart in the competitive food industry. Josef explains how NutriUnited’s focus on controlling production and sales channels, rather than relying on traditional marketing tactics, helps avoid common startup pitfalls.  You will also learn some valuable tips on the importance of vulnerability for leaders when building a supportive team culture.  Additionally, Josef offers insights from his new book, The Creativity Code, co-authored with Christian Sellmann, providing strategies for finding and using creativity in leadership. By the end of this episode, you’ll learn how to find and use creativity to your advantage as a leader. If you're an entrepreneur or a leader seeking to increase your impact, this episode is packed with valuable takeaways.  Tune in and discover how to build and lead with purpose. Check out Josef & Christian Sellmanns new book Der Kreativitätscode: Das Phänomen Kreativität verstehen, hinterfragen und für sich steigern. If you're looking to improve your communication skills, especially in times of change, I have 3 live workshops coming up in the coming weeks, so make sure you are subscribed to the SLACEO newsletter: https://www.eoipsocommunications.com/newsletter/

Michael Margolis, a leading advisor to major tech companies and storytelling expert, dives into the art of narrative and its impact on navigating change. He explains why disruptive technologies face resistance, linking it to our biological responses. Margolis emphasizes shifting from a problem-solution mindset to focusing on possibilities. Learn how compelling narratives can inspire teams and drive collaboration, especially in times of change, while exploring the evolution of storytelling in the age of AI and personal empowerment.

Julian Treasure’s TED Talk “How to speak so that people want to listen” has been viewed over 100 million times and is the 6th most popular TED talk of all time.  He shares the four foundations of powerful speaking – easy to memorize thanks to the acronym HAIL – as well as The 7 Deadly Sins of Speaking.  This short clip gives you the do’s and don’t of speaking on steroids by someone who knows how to captivate an audience.   Join thousands of leaders and get Speak Like a CEO – the world’s #1 newsletter on leadership communications: https://www.eoipsocommunications.com/newsletter/

If you are a scientist, engineer or deal with technical topics, this one's for you.  This week Oliver is a guest on Mark Bayer’s When Science Speaks podcast to give you the strategies to create clarity out of complexity.  Mark is one of the world’s preeminent experts on science communication who has helped hundreds of scientists to communicate with impact and clarity.  During the episode, Oliver highlights common communication challenges and offers strategies for improvement, such as using clear structures, storytelling, and simplifying language. He also emphasizes the importance of understanding one's audience and dealing with linguistic nuances for non-native English speakers. Try Speak Like a CEO – the world’s #1 newsletter on leadership communications: https://www.eoipsocommunications.com/newsletter/

Many leaders spend their time on the wrong tasks and therefore don’t achieve their goals.  Oliver Aust explains on the Besser Gründen podcast which leadership skills are essential for a company's success. In this episode (in German), expect to learn:   The 3 most essential skills for entrepreneurs and leaders How you can develop and improve these skills most effectively, and How entrepreneurs can inspire, motivate and lead a team to achieve common goals. Try Speak Like a CEO – the world’s #1 newsletter on leadership communications: https://www.eoipsocommunications.com/newsletter/

Oliver Aust, an expert in crisis communication and creative PR campaigns, shares invaluable insights on managing PR crises effectively. He emphasizes the importance of having a crisis communication plan and introduces the triple A's—Acknowledge, Apologize, Act—while advising against the three D's. Aust discusses innovative strategies for small businesses to create buzz on a budget, along with the impact of technology and social media on reputation management. His tips help businesses turn crises into opportunities, enhancing brand visibility and trust.

How many times has your technical presentation fallen flat?  Or perhaps you have been in the audience and have not understood the subject matter.  This week, Oliver is joined by Mark Bayer who shares his expertise on the art of making complex subjects understandable and engaging. Mark is one of the leading experts in the world on how to translate scientific or technical topics into clear communication.  We take a deeper look at something missing in many of our presentations - connection.  Many of us start presenting without any attempt to connect with our audience. By understanding and relating to your audience, you can communicate complex ideas without dumbing them down.  He also shares insights from his RISE framework, which stands for Raising the Influence of Scientists and Engineers, aimed at helping technical professionals elevate their communication skills. Mark can help you understand how to shift your mindset from what you want to say to what your audience needs to know.  We discuss how metaphors, similes, and analogies can help you make intricate topics relatable and memorable. If you’re a scientist, engineer, or anyone who deals with technical subjects, this episode provides actionable strategies to help you inform your audience and keep their attention.  Get the free Speak Like a CEO newsletter to  become a master communicator. https://www.eoipsocommunications.com/newsletter/

Public speaking is one of humanity’s worst fears. Yet it is entirely possible that you shift from nervous and uncomfortable to confident and charismatic. In this episode, Oliver shows you how you can become a highly confident speaker and presenter – even if speaking in front of an audience gives you the chills. So how do you stay calm and build confidence? With the BMW method. By focusing on your Body, Mind and Words. Oliver shows you how to work with your body rather than against it, how to effectively reframe the situation in your mind, and how to present your words with impact so that you join the ranks of the top 1% communicators.  Try the free Speak Like a CEO newsletter and get Oliver’s tactical guide “50 Presentation Hacks” to become a master communicator. https://www.eoipsocommunications.com/newsletter/

No one wants to be ignored, especially in a job search.  That’s why Oliver joined Loren Greiff on the fantastic “Career Blast in a Half” podcast to help you become unignorable. In this episode, Oliver shares secrets from his bestselling books "Unignorable" and “Message Machine” on communicating like the top 1% of CEOs. The last few years have seen a shift in how we brand ourselves, giving us a new opportunity to be visible. Social media has given us a great platform and AI has remarkably sped up our processes, but this has led to a huge volume of content. We can not just create any content, it has to provide meaning and value. This episode is about how you can use this as your opportunity to become unignorable.  Most of us have not optimized our communication for success which bites us when we are looking for new opportunities. We can get our point across, deliver presentations and know, in essence, what good leadership looks like. Here, Loren and Oliver discuss how to go from a good communicator to a great one.  Suppose you are dealing with a career transition or negativity at work. In that case, Oliver walks you through how to handle your feelings privately, keeping your search for new opportunities positive and forward-looking. We look at how this can be done while maintaining authenticity.   Join us for an insightful conversation filled with actionable advice on how to become unignorable when you need it most.   Get the free Speak Like a CEO newsletter to  become a master communicator. https://www.eoipsocommunications.com/newsletter/