How do you turn rejection into a revolution? Oliver welcomes the legendary Steve Blank – co-creator of the Lean Startup movement and recognized as one of the "Masters of Innovation" by Harvard Business Review.  Steve's bestselling book "The Four Steps to the Epiphany" distinguished startups that search for business models from existing companies that execute them – launching the modern entrepreneurship movement. The conversation dives deep into why communication is a force multiplier for founders, unpacking the four steps of an effective communications strategy. Steve also shares wisdom on the importance of getting out of the building to truly understand customers. On a personal note, Steve opens up about being snubbed when he first proposed the lean startup ideas that went on to revolutionize entrepreneurship. He also gives a glimpse into what it's like delivering a commencement speech to 10,000 people. Don't miss this insightful discussion with a Silicon Valley legend. And be sure to subscribe to the SLACEO newsletter to join the top 1% of business communicators. It is free, highly actionable and provides a ton of insights that you can immediately apply to your own career or business.  https://www.eoipsocommunications.com/newsletter/ Check out Steve Blank’s article on ‘Everything You Ever Wanted To Know About Marketing Communications’ here

In this special moments episode with Eric Partaker, one of the fastest growing creators on LinkedIn, he shares his approach to ideating and creating engaging content that provides value to his audience of over 500,000 followers.  Eric emphasizes the importance of living a multidimensional and holistic life, moving away from the "hustle" mindset and finding balance across health, wealth, and relationships. He advises being intentional about allocating time and energy to high-value activities that truly drive progress. The episode dives into Eric's content creation process, including maintaining an idea repository, seeking inspiration from conversations and reading materials, and combining personal insights with perspectives from others. He stresses the power of "necessity" in fueling creativity and productivity. Additionally, Eric highlights the benefits of "sharing" versus merely summarizing content, as teaching and sharing ideas can lead to deeper learning and knowledge retention. This shirt clip from episode 88 offers valuable insights for content creators, entrepreneurs, and anyone seeking to achieve peak performance while maintaining a balanced lifestyle. Try the Speak Like a CEO newsletter to join the top 1% of business communicators. It is free, highly actionable and provides a ton of insights that you can immediately apply to your own career or business.  https://www.eoipsocommunications.com/newsletter/

Do you want to learn the secrets of effective communication? Join Oliver for an insightful conversation with Howie Chan, a renowned branding expert, on "The Healthy Brand" podcast.  In this episode titled "The Secrets of a Master Communicator - How to Speak and Persuade like a CEO," Oliver delves into the art of persuasive communication, dispel three common myths about communication and share the five essential skills every leader must possess to communicate effectively. We also discuss practical strategies for building a healthy brand. Oliver also gets personal and shares how he pursued his dream of becoming a "spin doctor" at the tender age of 22, and how he ultimately built a thriving brand in the communications industry. Get this episode’s one-page cheat sheet on “How to Speak Like a Master Communicator” here.  Try the Speak Like a CEO newsletter to join the top 1% of business communicators. It is free, highly actionable and provides a ton of insights that you can immediately apply to your own career or business.  https://www.eoipsocommunications.com/newsletter/

Total content overload or 15 hour workweeks – what will AI bring? In this eye-opening conversation, Oliver speaks with Dr. Léa Steinacker, an award-winning social scientist, AI expert, podcaster and bestselling author.  Co-authored with Miriam Meckel, her new book on AI, ”Alles überall auf einmal" became an instant bestseller in Germany.  Léa explains that AI will likely have as much of an impact on our communication landscape as the internet had on our information landscape. She provides insights into the extraordinary history of AI going back thousands of years, from ancient texts to Ada Lovelace's pioneering work in the 1800s.  Léa is also the co-founder and Executive Chairwoman of ada learning, a training and leadership development community that equips employees for the future.   Léa discusses both the huge potential for AI to increase productivity and creativity, as well as the risks of content overload and struggling to distinguish what's important.  Additionally, Léa shares her secrets to speaking in front of thousands – how she prepares, gauges what the audience needs and how creates her trademark presence on stage.  Whether you're hoping to leverage AI's benefits, are concerned about its implications, or simply want to communicate more effectively, this episode will leave you much wiser about the past, present and future of AI. **Find out more about Léa at ⁠www.leasteinacker.com/ **Try the Speak Like a CEO newsletter to join the top 1% of business communicators. It is free, highly actionable and provides a ton of insights that you can immediately apply to your own career or business.  https://www.eoipsocommunications.com/newsletter/

Reflecting on 2024, Oliver shares his 7 most important ideas and learnings of the year to date.  Understanding these helps you not just navigate the fast-moving world of 2024, but enjoy it more.  Oliver discusses how to develop ‘charisma on tap’, the 7 Deadly Sins of Speaking, how to build million-dollar companies, and much more. Welcome to Speak Like a CEO, hosted by communications expert and bestselling author Oliver Aust. On this podcast, you’ll hear how to communicate like the top 1% of CEOs to scale yourself and your business. Because all great leaders are great communicators.  Try the Speak Like a CEO newsletter to join the top 1% of business communicators. It is highly actionable and provides a ton of insights that you can immediately apply to your own career or business.  https://www.eoipsocommunications.com/newsletter/

What makes a company invincible? How do you know if a company takes innovation seriously? Alexander Osterwalder has the answers.  Alex is an entrepreneur, leading author, and in-demand speaker, and one of the world’s most influential strategy and innovation experts. Ranked no. 4 of the top 50 management thinkers worldwide, his work has changed how established companies do business and how new ventures get started. His books include the international bestsellers «Business Model Generation», «Value Proposition Design», and «The Invincible Company.» Together with Yves Pigneur, he invented the Business Model Canvas and the Value Proposition Canvas – practical tools that are trusted by millions.  He explains what makes a company invincible, what companies get right and wrong about innovation, how you can create a value proposition for your business that customers love.  We also discuss how storytelling helps your businesses suspend disbelief in the unfamiliar.  Enjoy this episode with one of the world’s foremost strategy and innovation thinkers! Would you like to receive weekly tips from me on how you can join the top 1% of business communicators? Try the Speak Like a CEO newsletter. It is highly actionable and provides a ton of insights that you can immediately apply to your own career or business.  https://www.eoipsocommunications.com/newsletter/

A brand is not a logo or a misspelled word. “It's the perception someone has about a company.”  In this actionable episode, Howie Chan breaks down his step-by-step process for building a powerful brand in just 15 minutes.  Howie is a sought-after branding expert, the founder of Healthy Brand Consulting, and the creator of Legend Letters, one of the fastest-growing newsletters out there.  We discuss how you can define your brand's "organizing idea", identify what makes you truly differentiated and relevant, understand what you're really selling beyond your products or services, and craft messaging that unlocks customer problems. Howie also shares what the biggest traps are in branding, how brands get diluted, and how brands serve as a shortcut for customer decisions.  Whether you're launching a startup or revamping an existing business, this is a master class in strategic brand-building. If you want to create a brand that resonates deeply and serves as a shortcut for customer decisions, don't miss this tactics-packed episode.  Because as Howie says, "You are what you are in the mind of your audience" – so make sure to shape those minds. Would you like to receive weekly tips from me on how the top 1% of CEOs communicate? Subscribe to the Speak Like a CEO newsletter and get my tactical guide “Presentation Hacks: 50 Powerful Hacks to Become a World-Class Presenter” https://www.eoipsocommunications.com/newsletter/ Check out Howie Chan’s newsletter “Legend Letters”: https://www.howiechan.com/ And here is the link to Olivers episode on Howie Chan’s podcast “Healthy Brand” https://podcasts.apple.com/de/podcast/the-secrets-of-a-master-communicator-how-to/id1635867263?i=1000648905506

Our guest today is the inventor of FOMO. Patrick McGinnis is an international venture capitalist, the host of the hit podcast FOMO Sapiens, startup coach and the author of two books: "Fear of Missing Out" and "The 10% Entrepreneur." Patrick coined the terms FOMO (Fear of Missing Out) and FOBO (Fear of a Better Option) in a 2004 article he wrote for the Harvard Business School student newspaper. In this wide-ranging conversation, Patrick shares the origin story of FOMO, why it has become a global phenomenon, and how it impacts our decision-making. We also discuss how we can make better decisions in the age of AI, whether it is wise for startup founders to use FOMO with investors, why some investors suffer from FOLS (Fear of Looking Stupid), and why we should all be 10% entrepreneurs.   Would you like to receive weekly tips from me on how the top 1% of CEOs communicate? If so, subscribe to the Speak Like a CEO newsletter. It is highly actionable and provides a ton of insights that you can immediately apply to your own career or business.  https://www.eoipsocommunications.com/newsletter/

In this two-part series, I interview 9 thought leaders about the impact of AI on all aspects of communications. These thought leaders are world-renowned CEOs, business school professors, company builders and crisis communications experts. With their combined expertise, my aim is to give you the most complete and actionable overview on the topic.  In this episode we will discuss how AI can be rocket fuel for your internal communication, how you can use it to boost recruiting and employer branding, how it can help you build a business and craft your own story, and what the risks are if you are not clear with your team about how you plan to use AI.  My first guest is Nicole Büttner, an entrepreneur, economist and a tech optimist as well as a WEF Digital Leader for Europe. As the founder & CEO Merantix Momentum, she enables companies to unlock the value of artificial intelligence.  Next up: Dries Faems is professor for entrepreneurship at leading business school WHU and self-proclaimed GenAI nerd. He is also the co-host of the Most Awesome Founder podcast.  Our third expert is Benedikt Ilg. He is CEO & Co-Founder of Flip, a fast growing startup that empowers hundreds of companies including the likes of McDonalds and Porsche to communicate better, cheaper and faster with their frontline workers - with the help of AI.   Our last guests are Jasmin Meilner and Maximilian Neukirchner. They are the founders and co-CEOs of MyRecruity. They are experts on social recruiting and the use of AI in recruitment. Would you like to receive weekly tips from me on how the top 1% of CEOs communicate? If so, subscribe to the Speak Like a CEO newsletter. It is highly actionable and provides a ton of insights that you can immediately apply to your own career or business.  https://www.eoipsocommunications.com/newsletter/

Who has all the answers when it comes to AI and communications? In my view: no single person.  Which is why I asked not one, but nine thought leaders about the impact of AI on all aspects of communications. They are world-renowned CEOs, business school professors, company builders and crisis communications experts. With their combined expertise, my aim is to give you the most complete and actionable overview on the topic in this two-part special.  Our four guests this week:  Matt Abrahams is one of the world’s leading communications experts. As a lecturer at Stanford University’s Graduate School of Business, he instructs future leaders in strategic communication. Matt is also the host of the popular podcast Think Fast, Talk Smart and the author of Think Faster, Talk Smarter. Simon Lancaster is one of the best speechwriters in the world, author of several books, and multiple TedX speaker, Simon knows all the secrets to captivate an audience with words. He is an expert on the language of leadership who explains how we can all use ChatGPT to help draft our speeches and presentations – a huge time saver.  Our third expert is my close friend Bettina Hausmann. As a truly international executive coach, she has worked with CEOs, board members, and policymakers from over 100 countries to help them develop their signature presence, master the media, and manage crises.  Our last guest is Arne Schepker, the visionary CEO behind language-learning powerhouse Babbel. The company has become synonymous with language mastery. With millions of subscribers and over 16 million users so far, Babbel has revolutionized the way we learn languages. Arne explains how AI can help us learn and master a foreign language faster than ever.  PS: You may have noticed that Speak Like a CEO looks different. We launched the podcast in 2018. After five and half years, we wanted to create a new visual identity that reflects where we are in 2024 as well as our ambition for the coming years. We are curious to hear what you think, so please DM Oliver.