SPEAK LIKE A CEO 263: Seth Godin: All Leadership Is, Is Communication
Oct 23, 2024
Seth Godin, the world’s most famous marketer and author of 21 best-sellers, discusses revolutionary ideas from his new book, "This is Strategy." He emphasizes that true leadership is rooted in effective communication, not just management. Seth paints leadership as a journey that requires adaptability, using storytelling to forge deeper connections. He also contrasts traditional and innovative leadership methods, all while advocating for proactive climate action to create meaningful change. Tune in for insights that inspire!
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Strategy vs. Marketing
- Many leaders think they have marketing problems when they actually have strategy problems.
- Strategy is about communication and getting buy-in for long-term change, not just short-term tactics.
Defining Strategy
- Strategy is a philosophy of becoming, focused on long-term improvement, not just short-term tactics.
- It involves games, empathy, systems, and time, weaving together to build something bigger than oneself.
Communicating Strategy
- Communicate your strategy by inviting people to join the journey, not by commanding them.
- Leaders must persuade and enroll others, not merely manage and instruct.