We all sell, and selling is one of the oldest professions. However, selling has changed significantly in recent years, and businesses that don’t adapt get left behind.  To find out what works in sales today, Oliver speaks to Doug C. Brown. Doug is a leading expert on sales and profit growth, the founder of CEO Sales Strategies, host of the CEO Sales Strategies Podcast, and author of several books on the art and science of selling.  Doug has advised the likes of Tony Robbins as well as multibillion-dollar companies on how to acquire, convert, and lock in clients for life. Doug and Oliver dive deep into the strategies and mindsets of top-performing leaders and salespeople.  Doug reveals why selling is all about understanding and resolving your buyer's challenges through effective communication. He shares actionable tips on finding the right target buyers, building trust, understanding their motivations, and crafting compelling messaging that resonates. You'll learn how to handle rejection without taking it personally, how to activate word-of-mouth marketing, how to hire a sales team, and how to succeed in this brave new world of sales.  Whether you're a CEO, entrepreneur, or anyone looking to uplevel your selling and communication skills, this episode is packed with invaluable insights from Doug's decades of experience.  Find out more about Doug at https://ceosalesstrategies.com/ Free resource mentioned in the podcast: https://resources.ceosalesstrategies.com/op/signup-art-and-science/ *** We will soon open enrollment for The Speak Like a CEO Academy. It includes biweekly live group coaching sessions with Oliver and other world-class experts, Oliver’s brand-new presentation mastery course, an on-demand knowledge base with step-by-step templates and frameworks (aka a ‘second brain’), and peer-to-peer exchange.  The team and I will empower you to transform your communication skills in the most effective and efficient way. If you want to be one of only 50 founding members AND secure the lowest price the Academy will ever be, join the waiting list here: https://eoipsocommunications.com/slaceo-academy/

Scott Walker is one of the world’s foremost experts on negotiation.  When hostage situations, kidnappings, or cyber attacks put lives and livelihoods at stake, Scott is the crisis negotiator called in to resolve the chaos.  Having successfully negotiated over 300 high-stakes incidents, Scott shares the field-proven principles from his best-selling book "Order Out of Chaos" - hailed as "A Masterclass in Communication Excellence" by The New York Times.  Today, Scott trains leaders and teams to negotiate better deals, resolve conflict, navigate crises, and thrive under intense pressure.  In this fascinating conversation, he reveals how to regulate your emotions when the stakes are high, avoid common negotiation pitfalls, keep stalled talks on track, and ultimately reach a favorable resolution. Having spent over a decade negotiating with hostage-takers and criminals, Scott's strategies for navigating uncertainty and conflict prove indispensable for any leader or professional. Find out more about Scott and “Order Out Of Chaos” here: https://winanynegotiation.com Get the free Speak Like a CEO newsletter to become a master communicator. https://www.eoipsocommunications.com/newsletter/

Can you get PR without hiring an expensive agency? Yes you can.  NYC-based PR strategist and podcaster Gloria Chou is here to demystify PR and the media pitching process for entrepreneurs and small business owners.  Her methods have helped over 10,000 entrepreneurs get seen and have resulted in over 1 billion organic views for small businesses – with no ads budget.  Join as she shares actionable tips and insights from pitching hundreds of solopreneurs, founders and small businesses to outlets like Forbes and Entrepreneur.  Her message: You don’t need an expensive PR agency to get featured. But you do need to understand how the media work.  This episode will equip you with the mindsets and proven tactics to become a powerful spokesperson for your brand.  Gloria shares which subject lines get journalists to open your email, how to overcome imposter syndrome, how to build relationships with journalists, and how to leverage earned media to boost your credibility and business growth.   She also shares her step-by-step CPR pitching method that has generated coverage in over 100 news outlets across 4 continents.  Check out Gloria’s Small Business PR podcast:  https://www.gloriachoupr.com/podcast Watch her free PR Masterclass: https://www.gloriachoupr.com/masterclassbygloria Get the free Speak Like a CEO newsletter to  become a master communicator. https://www.eoipsocommunications.com/newsletter/

How do you turn rejection into a revolution? Oliver welcomes the legendary Steve Blank – co-creator of the Lean Startup movement and recognized as one of the "Masters of Innovation" by Harvard Business Review.  Steve's bestselling book "The Four Steps to the Epiphany" distinguished startups that search for business models from existing companies that execute them – launching the modern entrepreneurship movement. The conversation dives deep into why communication is a force multiplier for founders, unpacking the four steps of an effective communications strategy. Steve also shares wisdom on the importance of getting out of the building to truly understand customers. On a personal note, Steve opens up about being snubbed when he first proposed the lean startup ideas that went on to revolutionize entrepreneurship. He also gives a glimpse into what it's like delivering a commencement speech to 10,000 people. Don't miss this insightful discussion with a Silicon Valley legend. And be sure to subscribe to the SLACEO newsletter to join the top 1% of business communicators. It is free, highly actionable and provides a ton of insights that you can immediately apply to your own career or business.  https://www.eoipsocommunications.com/newsletter/ Check out Steve Blank’s article on ‘Everything You Ever Wanted To Know About Marketing Communications’ here

In this special moments episode with Eric Partaker, one of the fastest growing creators on LinkedIn, he shares his approach to ideating and creating engaging content that provides value to his audience of over 500,000 followers.  Eric emphasizes the importance of living a multidimensional and holistic life, moving away from the "hustle" mindset and finding balance across health, wealth, and relationships. He advises being intentional about allocating time and energy to high-value activities that truly drive progress. The episode dives into Eric's content creation process, including maintaining an idea repository, seeking inspiration from conversations and reading materials, and combining personal insights with perspectives from others. He stresses the power of "necessity" in fueling creativity and productivity. Additionally, Eric highlights the benefits of "sharing" versus merely summarizing content, as teaching and sharing ideas can lead to deeper learning and knowledge retention. This shirt clip from episode 88 offers valuable insights for content creators, entrepreneurs, and anyone seeking to achieve peak performance while maintaining a balanced lifestyle. Try the Speak Like a CEO newsletter to join the top 1% of business communicators. It is free, highly actionable and provides a ton of insights that you can immediately apply to your own career or business.  https://www.eoipsocommunications.com/newsletter/

Do you want to learn the secrets of effective communication? Join Oliver for an insightful conversation with Howie Chan, a renowned branding expert, on "The Healthy Brand" podcast.  In this episode titled "The Secrets of a Master Communicator - How to Speak and Persuade like a CEO," Oliver delves into the art of persuasive communication, dispel three common myths about communication and share the five essential skills every leader must possess to communicate effectively. We also discuss practical strategies for building a healthy brand. Oliver also gets personal and shares how he pursued his dream of becoming a "spin doctor" at the tender age of 22, and how he ultimately built a thriving brand in the communications industry. Get this episode’s one-page cheat sheet on “How to Speak Like a Master Communicator” here.  Try the Speak Like a CEO newsletter to join the top 1% of business communicators. It is free, highly actionable and provides a ton of insights that you can immediately apply to your own career or business.  https://www.eoipsocommunications.com/newsletter/

Total content overload or 15 hour workweeks – what will AI bring? In this eye-opening conversation, Oliver speaks with Dr. Léa Steinacker, an award-winning social scientist, AI expert, podcaster and bestselling author.  Co-authored with Miriam Meckel, her new book on AI, ”Alles überall auf einmal" became an instant bestseller in Germany.  Léa explains that AI will likely have as much of an impact on our communication landscape as the internet had on our information landscape. She provides insights into the extraordinary history of AI going back thousands of years, from ancient texts to Ada Lovelace's pioneering work in the 1800s.  Léa is also the co-founder and Executive Chairwoman of ada learning, a training and leadership development community that equips employees for the future.   Léa discusses both the huge potential for AI to increase productivity and creativity, as well as the risks of content overload and struggling to distinguish what's important.  Additionally, Léa shares her secrets to speaking in front of thousands – how she prepares, gauges what the audience needs and how creates her trademark presence on stage.  Whether you're hoping to leverage AI's benefits, are concerned about its implications, or simply want to communicate more effectively, this episode will leave you much wiser about the past, present and future of AI. **Find out more about Léa at ⁠www.leasteinacker.com/ **Try the Speak Like a CEO newsletter to join the top 1% of business communicators. It is free, highly actionable and provides a ton of insights that you can immediately apply to your own career or business.  https://www.eoipsocommunications.com/newsletter/

Reflecting on 2024, Oliver shares his 7 most important ideas and learnings of the year to date.  Understanding these helps you not just navigate the fast-moving world of 2024, but enjoy it more.  Oliver discusses how to develop ‘charisma on tap’, the 7 Deadly Sins of Speaking, how to build million-dollar companies, and much more. Welcome to Speak Like a CEO, hosted by communications expert and bestselling author Oliver Aust. On this podcast, you’ll hear how to communicate like the top 1% of CEOs to scale yourself and your business. Because all great leaders are great communicators.  Try the Speak Like a CEO newsletter to join the top 1% of business communicators. It is highly actionable and provides a ton of insights that you can immediately apply to your own career or business.  https://www.eoipsocommunications.com/newsletter/

What makes a company invincible? How do you know if a company takes innovation seriously? Alexander Osterwalder has the answers.  Alex is an entrepreneur, leading author, and in-demand speaker, and one of the world’s most influential strategy and innovation experts. Ranked no. 4 of the top 50 management thinkers worldwide, his work has changed how established companies do business and how new ventures get started. His books include the international bestsellers «Business Model Generation», «Value Proposition Design», and «The Invincible Company.» Together with Yves Pigneur, he invented the Business Model Canvas and the Value Proposition Canvas – practical tools that are trusted by millions.  He explains what makes a company invincible, what companies get right and wrong about innovation, how you can create a value proposition for your business that customers love.  We also discuss how storytelling helps your businesses suspend disbelief in the unfamiliar.  Enjoy this episode with one of the world’s foremost strategy and innovation thinkers! Would you like to receive weekly tips from me on how you can join the top 1% of business communicators? Try the Speak Like a CEO newsletter. It is highly actionable and provides a ton of insights that you can immediately apply to your own career or business.  https://www.eoipsocommunications.com/newsletter/

A brand is not a logo or a misspelled word. “It's the perception someone has about a company.”  In this actionable episode, Howie Chan breaks down his step-by-step process for building a powerful brand in just 15 minutes.  Howie is a sought-after branding expert, the founder of Healthy Brand Consulting, and the creator of Legend Letters, one of the fastest-growing newsletters out there.  We discuss how you can define your brand's "organizing idea", identify what makes you truly differentiated and relevant, understand what you're really selling beyond your products or services, and craft messaging that unlocks customer problems. Howie also shares what the biggest traps are in branding, how brands get diluted, and how brands serve as a shortcut for customer decisions.  Whether you're launching a startup or revamping an existing business, this is a master class in strategic brand-building. If you want to create a brand that resonates deeply and serves as a shortcut for customer decisions, don't miss this tactics-packed episode.  Because as Howie says, "You are what you are in the mind of your audience" – so make sure to shape those minds. Would you like to receive weekly tips from me on how the top 1% of CEOs communicate? Subscribe to the Speak Like a CEO newsletter and get my tactical guide “Presentation Hacks: 50 Powerful Hacks to Become a World-Class Presenter” https://www.eoipsocommunications.com/newsletter/ Check out Howie Chan’s newsletter “Legend Letters”: https://www.howiechan.com/ And here is the link to Olivers episode on Howie Chan’s podcast “Healthy Brand” https://podcasts.apple.com/de/podcast/the-secrets-of-a-master-communicator-how-to/id1635867263?i=1000648905506