SPEAK LIKE A CEO
250: How to Solve a PR Crisis
Jul 25, 2024
Oliver Aust, an expert in crisis communication and creative PR campaigns, shares invaluable insights on managing PR crises effectively. He emphasizes the importance of having a crisis communication plan and introduces the triple A's—Acknowledge, Apologize, Act—while advising against the three D's. Aust discusses innovative strategies for small businesses to create buzz on a budget, along with the impact of technology and social media on reputation management. His tips help businesses turn crises into opportunities, enhancing brand visibility and trust.
30:42
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Quick takeaways
- Implementing the triple A's—Acknowledge, Apologize, Act—during a PR crisis can significantly mitigate damage and restore trust.
- Creative PR campaigns, even on a budget, can effectively generate buzz and connect small businesses with their audience.
Deep dives
Understanding Crisis PR for Small Businesses
Crisis PR is essential for small businesses, as any unexpected negative situation can lead to significant repercussions for their survival. A crisis is defined as a circumstance that can negatively affect a business's revenue and reputation, potentially threatening its ongoing operations. For small company owners, effective crisis management is crucial, as they often lack the resources of larger organizations to absorb such setbacks. Preparedness is key; businesses should have proactive strategies tailored to their size and industry to address issues ranging from negative online reviews to sudden supply chain disruptions.
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