SPEAK LIKE A CEO 250: How to Solve a PR Crisis
Jul 25, 2024
Oliver Aust, an expert in crisis communication and creative PR campaigns, shares invaluable insights on managing PR crises effectively. He emphasizes the importance of having a crisis communication plan and introduces the triple A's—Acknowledge, Apologize, Act—while advising against the three D's. Aust discusses innovative strategies for small businesses to create buzz on a budget, along with the impact of technology and social media on reputation management. His tips help businesses turn crises into opportunities, enhancing brand visibility and trust.
AI Snips
Chapters
Transcript
Episode notes
Customs Crisis Example
- A customs policy change caused a company's product reviews to plummet from 4.8 to 0.9.
- Customers left negative reviews due to shipping delays caused by new "Made In" labeling requirements.
The 3 A's and D's of Crisis PR
- Acknowledge, apologize, and act when facing a crisis.
- Avoid denying, diminishing, or deflecting the problem.
Handling Product Misuse
- Publicly distance your brand from misuse of your product by groups whose values you don't share.
- Communicate your stance clearly on social media to manage customer expectations.