250: How to Solve a PR Crisis
SPEAK LIKE A CEO
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Mastering Crisis Public Relations
This chapter highlights the critical role of crisis public relations for businesses of all sizes, advocating for the necessity of having a crisis communication plan. It discusses the impact of technology and social media on reputation management, particularly how small businesses can respond to public relations crises. The chapter offers practical communication strategies, including the three A's and D's formula, to address customer grievances and emphasizes the importance of aligning business values with customer expectations during crises.
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