250: How to Solve a PR Crisis
SPEAK LIKE A CEO
Navigating PR Crises with Creativity
This chapter provides essential guidelines for managing public relations crises, highlighting the need for acknowledgment, apology, and proactive measures. It explores innovative PR campaigns that enhance brand visibility and offers practical advice for small businesses on capturing journalists' attention through authentic and memorable storytelling. Additionally, it discusses the challenges and opportunities small businesses face in today's media landscape, advocating for genuine narratives that resonate with audiences.
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