Oliver Aust, an expert in crisis communication and creative PR campaigns, shares invaluable insights on managing PR crises effectively. He emphasizes the importance of having a crisis communication plan and introduces the triple A's—Acknowledge, Apologize, Act—while advising against the three D's. Aust discusses innovative strategies for small businesses to create buzz on a budget, along with the impact of technology and social media on reputation management. His tips help businesses turn crises into opportunities, enhancing brand visibility and trust.

How many times has your technical presentation fallen flat?  Or perhaps you have been in the audience and have not understood the subject matter.  This week, Oliver is joined by Mark Bayer who shares his expertise on the art of making complex subjects understandable and engaging. Mark is one of the leading experts in the world on how to translate scientific or technical topics into clear communication.  We take a deeper look at something missing in many of our presentations - connection.  Many of us start presenting without any attempt to connect with our audience. By understanding and relating to your audience, you can communicate complex ideas without dumbing them down.  He also shares insights from his RISE framework, which stands for Raising the Influence of Scientists and Engineers, aimed at helping technical professionals elevate their communication skills. Mark can help you understand how to shift your mindset from what you want to say to what your audience needs to know.  We discuss how metaphors, similes, and analogies can help you make intricate topics relatable and memorable. If you’re a scientist, engineer, or anyone who deals with technical subjects, this episode provides actionable strategies to help you inform your audience and keep their attention.  Get the free Speak Like a CEO newsletter to  become a master communicator. https://www.eoipsocommunications.com/newsletter/

Public speaking is one of humanity’s worst fears. Yet it is entirely possible that you shift from nervous and uncomfortable to confident and charismatic. In this episode, Oliver shows you how you can become a highly confident speaker and presenter – even if speaking in front of an audience gives you the chills. So how do you stay calm and build confidence? With the BMW method. By focusing on your Body, Mind and Words. Oliver shows you how to work with your body rather than against it, how to effectively reframe the situation in your mind, and how to present your words with impact so that you join the ranks of the top 1% communicators.  Try the free Speak Like a CEO newsletter and get Oliver’s tactical guide “50 Presentation Hacks” to become a master communicator. https://www.eoipsocommunications.com/newsletter/

No one wants to be ignored, especially in a job search.  That’s why Oliver joined Loren Greiff on the fantastic “Career Blast in a Half” podcast to help you become unignorable. In this episode, Oliver shares secrets from his bestselling books "Unignorable" and “Message Machine” on communicating like the top 1% of CEOs. The last few years have seen a shift in how we brand ourselves, giving us a new opportunity to be visible. Social media has given us a great platform and AI has remarkably sped up our processes, but this has led to a huge volume of content. We can not just create any content, it has to provide meaning and value. This episode is about how you can use this as your opportunity to become unignorable.  Most of us have not optimized our communication for success which bites us when we are looking for new opportunities. We can get our point across, deliver presentations and know, in essence, what good leadership looks like. Here, Loren and Oliver discuss how to go from a good communicator to a great one.  Suppose you are dealing with a career transition or negativity at work. In that case, Oliver walks you through how to handle your feelings privately, keeping your search for new opportunities positive and forward-looking. We look at how this can be done while maintaining authenticity.   Join us for an insightful conversation filled with actionable advice on how to become unignorable when you need it most.   Get the free Speak Like a CEO newsletter to  become a master communicator. https://www.eoipsocommunications.com/newsletter/

Dr. Carmen Simon, a cognitive neuroscientist, shares insights on effective communication in business, debunking short attention spans and emphasizing the power of engaging content. She discusses neuroscience tools, ancient Greek persuasion techniques, and the importance of repetition for audience retention. Discover how to make your presentations more memorable and impactful.

J.D. Meier, former Head Innovation Coach at Microsoft with 25 years of experience, shares his communication secrets for driving innovation. He discusses structured storytelling and the importance of data in making messages compelling. Listeners will learn about the double diamond framework and Bill Gates’ techniques for precision questioning. J.D. emphasizes the power of empathy in data storytelling and how sharing mental models can enhance team dynamics. This insightful conversation is packed with actionable strategies to elevate workplace communication and foster creativity.

How do you communicate in a career transition? How do you handle the emotional rollercoaster when your identity is no longer tied to your job title?  In this episode, host Oliver Aust is joined by experts Loren Greiff and Konstanty Sliwowski to tackle the questions that many of us face at some point in our careers. Loren is the founder of Portfolio Rocket, a platform dedicated to helping executives and professionals transition successfully in their careers. With extensive experience in executive coaching and recruitment, Loren provides strategies to help individuals navigate their career paths and leverage their strengths in the job market. Konstanty runs the School of Hiring, a resource for companies and individuals seeking to improve their hiring processes. With a background in executive search and recruitment, Konstanty focuses on practical techniques for effective hiring and job searching.  In this conversation, they share personal experiences and actionable steps to gain clarity before communicating, understanding your reasons for the change, and how to convey them confidently. We discuss the importance of leading with the truth, as Oliver highlights, "What's wrong with the truth?" They talk about the importance of maintaining your professional identity and offer strategies for separating your personal worth from your job title. They also delve into the emotional impact of career transitions, providing practical tips for managing these challenging times. As Loren shares, "Communicating with others about this journey allows you to see yourself through the eyes of others." The discussion encourages us to embrace the unknown and look forward to new possibilities, viewing this as a time of exploration and creativity.  Whether you're preparing for a job exit, dealing with an unexpected layoff, or forging out a new career path, this episode offers valuable advice on how to communicate these changes effectively and handle the emotional aspects with grace. Get the free Speak Like a CEO newsletter to  become a master communicator. https://www.eoipsocommunications.com/newsletter/

Ben Guttmann, a marketing expert, discusses the power of simplicity in messaging. He shares the 5 principles for creating effective messages and highlights the importance of clear and focused communication. The episode delves into crafting impactful messages, audience testing, and the challenges of messaging in a noisy digital environment.

World-class internal communications expert Monique Zytnik discusses the critical role of strategic internal communication, why most transformations fail, how to build trust internally, and the impact of technology and AI on communication. Practical advice for leaders to enhance internal communication and engage their workforce effectively.

Bjoern von Siemens, an expert in AI for health, talks about communicating tech topics effectively, managing public speaking anxiety, and preparing for crises in high-stakes situations. He discusses AI's impact on healthcare, his family heritage's influence on his mission, and the importance of communication skills. The episode covers strategies for public speaking, navigating communication challenges in surgery, and the future of healthcare.