SPEAK LIKE A CEO

Seth Godin, the world’s most famous marketer and author of 21 best-sellers, discusses revolutionary ideas from his new book, "This is Strategy." He emphasizes that true leadership is rooted in effective communication, not just management. Seth paints leadership as a journey that requires adaptability, using storytelling to forge deeper connections. He also contrasts traditional and innovative leadership methods, all while advocating for proactive climate action to create meaningful change. Tune in for insights that inspire!

Positive feedback is easy. But if you are like most, you have probably struggled with having tough conversations at work.  To find out how to give honest feedback without destroying relationships, Oliver Aust is joined by Jason Rosoff, CEO of Radical Candor, the company he co-founded with Kim Scott, the author of the bestselling book with the same name.  Radical candor allows us to care personally while challenging directly, and for Jason it is the key to creating a thriving workplace. Jason highlights that avoiding feedback can lead to relationships degrading due to neglect rather than tough conversations, reminding leaders to prioritize difficult discussions early on to prevent bigger issues. Discover how radical candor can prevent small issues from becoming big problems, create a feedback culture, and ultimately change your team’s dynamics for the better.  Make sure you’re subscribed to the Speak Like a CEO newsletter to become a top 1% communicator: https://eoipsocommunications.com/newsletter/ Do you want to speak with confidence, inspire your team, and accelerate your career? You can now join the Speak Like a CEO Academy and work with Oliver over the next 90 days to become a top 1% communicator. For listeners of the podcast, we offer a 15% discount in October: PODCAST15  https://speaklikeaceoacademy.com/

Change is inevitable, yet 70% of change processes fail. This has become a major issue for many organizations, whose very survival depends on adapting to changing times.  To find a way forward for both leaders and teams, Oliver Aust is joined by Tamsen Webster, a world-renowned expert in change communication and author of the brand-new book Say What They Can't Unhear.  Tamsen, who also wrote the excellent book Find Your Red Thread, shares key insights into why people resist change—it’s not the change itself, but the fear of loss that holds them back. Tamsen explains the critical mistake most leaders make: failing to connect the change to what employees already care about. She dives deep into how to address loss aversion, build belief in the change, and anchor your message in the identity of your team. By aligning with what people already believe, leaders can turn resistance into buy-in.Tune in to learn how to personalize your communication for different stakeholders, avoid the “dilution effect,” and inspire lasting commitment to change through clear, purposeful narratives. Do you want to speak with confidence, inspire your team, and accelerate your career? You can now enroll in the Speak Like a CEO Academy and work with Oliver Aust over the next 90 days to become a top 1% communicator. https://speaklikeaceoacademy.com/

Most presentations are instantly forgotten. Or worse, people don’t even pay attention in the first place.  What makes a presentation stand out? To find out, Oliver Aust talks with Kris Flegg, founder of Presentation Design Co. and author of The Presentation Playbook about the art of capturing audience attention.  Kris, who transitioned from a “below-average” presenter to working with global giants like McDonald's and Coca-Cola, shares his five key principles for powerful presentations. Listeners will learn about the mindset shift that separates mediocre presentations from those that stick.  Kris emphasizes the need for clarity in purpose and structure, explaining why presentations fail when they lack emotional storytelling or don’t start with a clear goal.  He also discusses the importance of preparation and rehearsal, treating audience engagement as a fair exchange of time and value. Do you want to speak with confidence, inspire your team, and accelerate your career? You can now join the Speak Like a CEO Academy and work with Oliver over the next 90 days to become a top 1% communicator and transform your career. https://speaklikeaceoacademy.com/

Do you realize how much your body language influences the way others perceive you as a leader?  In this week’s episode of Speak Like a CEO, Oliver Aust sits down with Blake Eastman, founder of The Nonverbal Group and School of Cards. As a former professional poker player, Blake mastered reading body language and high-stakes decision-making at the poker table.  He now applies these skills to help top executives and elite teams enhance their nonverbal communication – even though he is the first to admit that different games are played at the poker table and in the boardroom.  Blake reveals how the smallest facial expressions, gestures, and tones of voice can either amplify or detract from the message you’re trying to convey.  Through his research and years of coaching, Blake emphasizes the power of alignment between what you say and how you say it.  Listeners will learn practical strategies for improving their own nonverbal communication, building trust, and communicating more authentically during virtual meetings.  By the end of the episode, you’ll walk away with tools to build your leadership presence and communicate with confidence—without saying a word. Find out more about Blake Eastman at https://www.nonverbalgroup.com/ Do you want to speak with confidence, inspire your team, and accelerate your career? You can now enroll in the Speak Like a CEO Academy and work with Oliver over the next 90 days to become a top 1% communicator. https://speaklikeaceoacademy.com/

Terry Szuplat, a former speechwriter for Barack Obama and author of "Say It Well," shares his journey in the White House and the art of impactful communication. He reveals personal anecdotes, including a memorable moment when Obama lost his train of thought. The conversation dives into overcoming speech anxiety and the importance of understanding both yourself and your audience. Terry also discusses effective speech preparation and the power of a hopeful conclusion, offering actionable tips to enhance your public speaking skills.

Have you ever left a conversation doubting whether the other person liked you?   You’re not alone—it’s called the Liking Gap. This week on Speak Like a CEO, Oliver Aust is joined by David Robson, author of the global bestsellers The Laws of Connection, The Expectation Effect, and The Intelligence Trap, and journalist and science writer for the BBC.  David reveals laws of human connection and the psychology behind the Liking Gap – why we underestimate how much others like us and how it impacts our personal and professional lives. The conversation unpacks the consequences of the Liking Gap at work, including how it affects feedback, collaboration, and productivity.  David also shares actionable strategies to overcome this bias, build stronger connections, have better conversations, and improve communication skills. By the end of this episode, you’ll learn practical steps to overcoming self-doubt so you can build deeper relationships in life and work. This episode is a must-listen for anyone looking to improve the relationships in their lives and make new ones. If you're looking to connect with your audience, Oliver has a live Presentation Secrets Workshop coming up, so make sure you are subscribed to the Speak Like a CEO newsletter: https://www.eoipsocommunications.com/newsletter/

When you manage change within a company, the pressure is on. The future of the business may be at stake.  So what do you do when your company’s change programs fall flat?  This week, Oliver Aust is joined by Frank Wolf to discuss the best approaches to leading organizational change and building a strong narrative. Frank Wolf is the co-founder of Staffbase, a leading employee communication platform used by global brands like Adidas, DHL and Domino’s.  As one of THE experts in the world on future trends in communications, Frank is the author of The Narrative Age: How Leaders can Inspire Change in a Polarized World. The secret ingredient to win over your team? Narratives. But you have to know how to use them, how they are different from stories and which mistakes to avoid.   For instance, when dealing with change, often leaders focus solely on the new narrative, which can leave the team feeling left behind and misunderstood.  Frank also talks us through the importance of understanding the existing narrative map and ensuring that no employee is left behind. He shares the key reasons why most change processes fail and how leaders can successfully guide their teams through transformation.  Tune in to gain valuable knowledge on turning resistance into results. If you're looking to improve your communication skills, Oliver has a live Presentation Secrets Workshop coming up, so make sure you are subscribed to the Speak Like a CEO newsletter: https://www.eoipsocommunications.com/newsletter/

Our world is changing fast. So how do we create something unique that will stand the test of time?  This week, Oliver Aust is joined by Josef Brunner on Speak Like a CEO to discuss what it takes to lead creatively. As the founder and CEO of NutriUnited and a seasoned entrepreneur with two nine-figure exits, Josef shares why authenticity is so important for businesses. We also discussed how building in public sets NutriUnited apart in the competitive food industry. Josef explains how NutriUnited’s focus on controlling production and sales channels, rather than relying on traditional marketing tactics, helps avoid common startup pitfalls.  You will also learn some valuable tips on the importance of vulnerability for leaders when building a supportive team culture.  Additionally, Josef offers insights from his new book, The Creativity Code, co-authored with Christian Sellmann, providing strategies for finding and using creativity in leadership. By the end of this episode, you’ll learn how to find and use creativity to your advantage as a leader. If you're an entrepreneur or a leader seeking to increase your impact, this episode is packed with valuable takeaways.  Tune in and discover how to build and lead with purpose. Check out Josef & Christian Sellmanns new book Der Kreativitätscode: Das Phänomen Kreativität verstehen, hinterfragen und für sich steigern. If you're looking to improve your communication skills, especially in times of change, I have 3 live workshops coming up in the coming weeks, so make sure you are subscribed to the SLACEO newsletter: https://www.eoipsocommunications.com/newsletter/

Michael Margolis, a leading advisor to major tech companies and storytelling expert, dives into the art of narrative and its impact on navigating change. He explains why disruptive technologies face resistance, linking it to our biological responses. Margolis emphasizes shifting from a problem-solution mindset to focusing on possibilities. Learn how compelling narratives can inspire teams and drive collaboration, especially in times of change, while exploring the evolution of storytelling in the age of AI and personal empowerment.