

225: Speak So People Want to Listen. Julian Treasure, 5x TED Speaker
Feb 1, 2024
World-renowned expert Julian Treasure shares secrets of powerful speaking, The Seven Deadly Sins of Speaking, impact of language on society, importance of open-mindedness and effective listening, and role of sound in branding. Learn how holding a viral TED talk changed his life.
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Content First, Then Delivery
- Powerful talks require both strong content and strong delivery.
- Start with content that matters to the audience, then practice delivery thoroughly.
Practice, Prepare, Deliver
- Practice and prepare like an Olympic athlete before you deliver.
- Use rehearsal and event-specific preparation to make delivery easier on stage.
How TED Sparked A Second Career
- Julian launched The Sound Agency after selling a previous business and attending TED.
- His TED talks grew into a second career and made the TED stage familiar to him.