SPEAK LIKE A CEO

225: Speak So People Want to Listen. Julian Treasure, 5x TED Speaker

Feb 1, 2024
World-renowned expert Julian Treasure shares secrets of powerful speaking, The Seven Deadly Sins of Speaking, impact of language on society, importance of open-mindedness and effective listening, and role of sound in branding. Learn how holding a viral TED talk changed his life.
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INSIGHT

Content First, Then Delivery

  • Powerful talks require both strong content and strong delivery.
  • Start with content that matters to the audience, then practice delivery thoroughly.
ADVICE

Practice, Prepare, Deliver

  • Practice and prepare like an Olympic athlete before you deliver.
  • Use rehearsal and event-specific preparation to make delivery easier on stage.
ANECDOTE

How TED Sparked A Second Career

  • Julian launched The Sound Agency after selling a previous business and attending TED.
  • His TED talks grew into a second career and made the TED stage familiar to him.
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