SPEAK LIKE A CEO

225: Speak So People Want to Listen. Julian Treasure, 5x TED Speaker

Feb 1, 2024

World-renowned expert Julian Treasure shares secrets of powerful speaking, The Seven Deadly Sins of Speaking, impact of language on society, importance of open-mindedness and effective listening, and role of sound in branding. Learn how holding a viral TED talk changed his life.

51:47

Creator website

Episode guests

Julian Treasure

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Start with compelling content addressing 'why' in public speaking for audience resonance.

Utilize the HAIL acronym: Honesty, Authenticity, Integrity, Love, to create powerful, impactful speeches.

Deep dives

Secrets of a Viral TED Speaker

Julian Treasure, a renowned expert on speaking and listening, reveals the key elements that make a TED Talk successful. He emphasizes the importance of both content and delivery in public speaking, stressing the significance of starting with compelling content that addresses the 'why'. Treasure highlights the essential role of understanding the diverse listening filters of the audience and adapting to their changing listening states throughout a presentation. By knowing the audience's intentions and preferences, speakers can design content that resonates and successfully transports listeners.

Intro

6min

The Power of Speaking: Insights from Five TED Talks

7min

Avoiding the Seven Deadly Sins of Speaking

4min

The Impact of Language Exaggeration, Excuses, and Dogmatism on Society

3min

The Importance of Open-Mindedness and Effective Listening

27min

Exploring the Impact of Sound in Environments and Branding

6min

Julian Treasure is a world-renowned expert on speaking and listening and a bestselling author. His 5 TED talks have amassed over 150 million views worldwide.

His talk "How to speak so that people want to listen" on powerful speaking alone has garnered 100 million views, making it the 6th most popular TED talk of all time.

As the author of “Sound Business” and founder of The Sound Agency, he is also one of the world’s leading thinkers on audio branding.

In this wide-ranging conversation, Julian shares the secrets of a viral TED speaker, the four foundations of powerful speaking, and The Seven Deadly Sins of Speaking.

We also get into how companies should sound, why listening is the sound of democracy, and whether introverts or extroverts are better at speaking and listening.

On a more personal level, Julian also shares how holding one of the most popular TED talks of all time has changed his life.

Get my free tactical guide “Presentation Hacks: 50 Powerful Strategies to Captivate Any Audience” and join thousands of founders and CEOs worldwide who level up their presentation skills with these strategies:

https://www.eoipsocommunications.com/newsletter/.

Enjoy the episode!