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SPEAK LIKE A CEO
225: Speak So People Want to Listen. Julian Treasure, 5x TED Speaker
Feb 1, 2024
World-renowned expert Julian Treasure shares secrets of powerful speaking, The Seven Deadly Sins of Speaking, impact of language on society, importance of open-mindedness and effective listening, and role of sound in branding. Learn how holding a viral TED talk changed his life.
51:47
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Quick takeaways
- Start with compelling content addressing 'why' in public speaking for audience resonance.
- Utilize the HAIL acronym: Honesty, Authenticity, Integrity, Love, to create powerful, impactful speeches.
Deep dives
Secrets of a Viral TED Speaker
Julian Treasure, a renowned expert on speaking and listening, reveals the key elements that make a TED Talk successful. He emphasizes the importance of both content and delivery in public speaking, stressing the significance of starting with compelling content that addresses the 'why'. Treasure highlights the essential role of understanding the diverse listening filters of the audience and adapting to their changing listening states throughout a presentation. By knowing the audience's intentions and preferences, speakers can design content that resonates and successfully transports listeners.
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