Product for Product Management

In this podcast episode, Matt and Moshe met to wrap up the User Testing Tools series, and share what they learned after discussing several products, from both the perspective of product designers who test their designs, and the POV of a tester, who tests other designs.In the series we learned about Maze, Userzoom, UsabilityHub and UserTesting from Kevin Hawkins, Dovetail from Premika PoSaw, Lookback from Mike Green, User Interviews from Igor Voloshin, and the tester perspective using UserTesting and Conversion Crimes from Tracy Laranjo.As we usually do in the summary episode, we looked back at our learning throughout the series, and there sure were a lot of learnings!But we also raised some additional interesting questions:- What is the priority of companies in using such platforms?- How much time and effort companies spend in general on user testing?- What is the future of AI providing insights from the user tests feedback?- And much more!Thank you to our guests in this series for sharing with us their experiences! Product for Product siteProduct for Product PodcastConnect with Matt and Moshe on LinkedIn:MattMoshe*Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In this episode, Igor Voloshin, Head of Discovery Team at CoinsPaid, shares his experience with User Interviews. Topics discussed include the use of User Interviews, recruiting and scheduling, platform limitations, organizing interviews, incentives, managing user pools, favorite features, growth opportunities, and more.

Welcome back to our ongoing series on User Testing tools. Today, we have a returning guest, Tracy Laranjo, who will share her valuable insights on being both a tester and a participant in the user testing experience.Tracy is a Fractional CRO Specialist and Co-Founder of the “From A to B” Podcast. She has extensive experience running user tests in her previous roles and has also participated in them. Her unique perspective on both sides of the testing experience makes her an ideal guest to discuss the challenges and opportunities of user testing.During our conversation, Tracy will share her thoughts on the importance of user testing, how to prepare for a test, and what to expect as a participant. She will also provide tips on how to analyze the results of a test and use them to improve the product.We are thrilled to have Tracy back on the show and look forward to learning from her wealth of experience. Tune in to hear her insights and advice on user testing.In this episode, we discussed:What’s it like on both sides of testingWhat to expect as a testing participantThe Pros and Cons of being a participantAdvice to those giving the testHer use of Usertesting and Conversion CrimesAnd much more…Connect with Tracy and her Podcast:TracyFrom A to BConnect with Matt and Moshe on LinkedInMatt GreenMoshe Mikanovsky* Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐

As we continue our series on User Testing tools, we invited Mike Green, freelance User Research Lead and Podcaster of the Understanding Users podcast, to discuss the product Lookback. Mike explains how Lookback enables remote user testing and provides a platform for researchers to analyze user behavior and feedback. He highlights the benefits of using Lookback, including its ease of use, its ability to capture both audio and video, and its integration with other research tools. Mike also shares his experiences using Lookback in his own research, and provides tips for researchers looking to conduct effective remote user testing. Overall, the podcast provides valuable insights for anyone looking to improve their user research practices and incorporate remote testing into their research process. In this episode, we discussed:The importance of UX design in government products, and some of the restrictions they haveWhat he looks for in a user testing toolsThe ecosystem of other tools he utilizes and Lookback integrationsThe ability to bring his own users for testing his designsEasy use of the tool, and how it helps in saving time and money on travel expensesRecommendations how to conduct effective user testing with LookbackThe power in show-and-tell to stakeholdersThings he likes and dislikes about the toolHis take on AI in UX researchAnd so much more…To learn more about Lookback:Lookback Connect with Mike:LinkedIn: Mike Green Website: Researchable.uk Connect with Matt and Moshe on LinkedIn:Matt GreenMoshe Mikanovsky*Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

The podcast episode features a discussion with Premika PoSaw, a Principal UX Designer at GovTech Singapore, about the user testing tool Dovetail. The conversation covers the benefits of user testing, the different types of user testing methods, and the challenges that designers may face when conducting user testing. Premika also shares her experiences with using Dovetail and provides insights on how to effectively incorporate user feedback into the design process. Overall, the podcast provides valuable information for designers looking to improve their user testing practices and create more user-centered designs.In this episode, we discussed:The main ways she uses Dovetail to store, analyze, and collaborate on user research data.Features that help users organize their data, such as note-taking, tagging, highlighting quotes, video snippets and clustering.Integrations with popular user research tools such as UserTesting and Optimal Workshop.Various ways to visualize and analyze research data, such as charts, graphs, and heat maps.Collaboration features, such as the ability to share research data and insights with team members and stakeholders.Discipline required to structure the information in the repositoryThe power of the tool to help a large UX team collect and manage all the data, and find it quickly when needed to answer hypotheses questionsAnd so much more…To learn more about Dovetail:DovetailConnect with Premika:Premika PoSawConnect with Matt and Moshe on LinkedIn:Matt GreenMoshe Mikanovsky*Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In the first episode of our User Testing Tools series, Matt and Moshe introduced Kevin Hawkins, Global UX Director at Glovo, who shared his insights on what features a user testing platform should have, and spoke about the tools Maze and UserZoom.Now, in the second episode, Kevin joins us again to discuss two additional user testing products, UsabilityHub and UserTesting.But the episode is not just about these products! With his broad experience in design across various professional, educational, and global organizations, Kevin teaches us so much more about what we can do with user testing platforms!In this episode, we discussed: How did UserTesting become the largest platform on the market?How to choose the right platform based on our products personas and target audienceWhich one of he tools is focused more on moderated and which on unmoderated testThe mechanics of using our design options for the unmoderated testsHow many steps should the test be?Which product is better at capacity planning and knowing how long to do the test?Which product has the best analysis functionality?Are current AI trends already included in these products?Which of the 4 products we talked with Kevin about fit better in which company size, from startup to enterpriseThings he like and doesn’t like about each of the productsWhat is in the future for these products?And so much more…To learn more..UserTesting: https://www.usertesting.com/UseabilityHub: https://usabilityhub.com/Connect with Kevin:Linkedin: Kevin​​Website: http://www.kevinthecreator.com/Connect with Matt and Moshe on LinkedIn:MattMoshe*Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Starting the User Testing Tools series, Matt and Moshe have a special treat for you, as they met with Kevin Hawkins, Global UX Director at Glovo, to talk about not one product, but four products! With Kevin's broad experience in design, both across time, professional and educational organizations, as well as across continents and many countries, Kevin has deep knowledge and understanding of what features a user testing platform should have, and how these four tools compare. To make it easier to consume, we have split our learning with Kevin to two episodes. The first episode is focused on two products, Maze and UserZoom, and the second episode is focused on UsabilityHub & UserTesting.In this episode, we discussed:What are the types of products in this ecosystem, and which problems they are trying to solve?Making order in the space - what are the right terms to use, and which features to look forWhat is the magic number of users to test with?Maze & User Zoom: What is the their focus and what are they are good at? Which one is deep and which one is wide? What are some of the unique features of each platform?Should we compensate people for their time testing our tests?What one needs to know when conducting the tests, and how the tools help?Some of the things he like and dislike about each of the productsAnd much more…To learn more about Maze: https://maze.co/ To learn more about UserZoom: https://www.userzoom.com/ Connect with Kevin:Linkedin: Kevin​​Website: http://www.kevinthecreator.com/Connect with Matt and Moshe on LinkedIn:MattMoshe*Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

We have a new series for our product management audience, exploring the world of User Testing Tools. In the kickoff episode, Matt and Moshe met to discuss what testing tools are, and what they are expecting to learn in this series, such as:What are the features of user testing tools?Who usually uses them?Where are the testers coming from?What scenarios can be tested?How are results analyzed?And more!The products we will discuss include UserTesting (yes, that’s the name of one of the platforms), Maze, Userzoom, UsabilityHub, Dovetail, Lookback and more.Connect with Matt and Moshe on LinkedIn:MattMosheNote: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Google is sunsetting Google Optimize on September 30th 2023, and the experimentation world is abuzz. Some are upset about losing this free experimentation tool, while others feel it’s a good thing for the future of experiments. Many competing vendors are jumping on the bandwagon to get the business, but some companies will stop experimenting all together. Matt and Moshe dove into this boiling pot with Shiva Manjunath, Experimentation Manager at Solo Brands, and Founder and Co-host at From A to B, to get some insights from an expert in the experimentation field about the situation.Shiva shared with us his take on why people used Google Optimize and some of the varied sentiments with the unfolding situation.In this episode you will learn:Why is Google sunsetting Optimize?Who is using Google Optimize and how is it really going to affect themWas Google Optimize ever the right product for serious experimentation?How did other vendors react to the announcement?The silver lining of the situationSome general thoughts about experimentation; which experimentations tools he likes and might recommend, build vs buy approaches; the future of AI in experimentationAnd much more!You can connect with Shiva at:LinkedIn: https://www.linkedin.com/in/shiva-manjunath/From A to B Podcast: https://www.linkedin.com/company/from-a-to-b-podcast/From A to B Podcast on Spotify: https://podcasters.spotify.com/pod/show/from-a-to-bYou can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Guest Ravi Mehta, former CEO at Outpace and former CPO at Tinder, discusses the Product Competency Toolkit, hiring product managers, and strategies for career growth. Topics include the importance of being a bridge between customers and engineering, the development of the toolkit at TripAdvisor, and the creation of Outpace to democratize access to professional coaching.