As we continue our series on User Testing tools, we invited Mike Green, freelance User Research Lead and Podcaster of the Understanding Users podcast, to discuss the product Lookback. Mike explains how Lookback enables remote user testing and provides a platform for researchers to analyze user behavior and feedback. He highlights the benefits of using Lookback, including its ease of use, its ability to capture both audio and video, and its integration with other research tools. Mike also shares his experiences using Lookback in his own research, and provides tips for researchers looking to conduct effective remote user testing. Overall, the podcast provides valuable insights for anyone looking to improve their user research practices and incorporate remote testing into their research process. In this episode, we discussed:The importance of UX design in government products, and some of the restrictions they haveWhat he looks for in a user testing toolsThe ecosystem of other tools he utilizes and Lookback integrationsThe ability to bring his own users for testing his designsEasy use of the tool, and how it helps in saving time and money on travel expensesRecommendations how to conduct effective user testing with LookbackThe power in show-and-tell to stakeholdersThings he likes and dislikes about the toolHis take on AI in UX researchAnd so much more…To learn more about Lookback:Lookback Connect with Mike:LinkedIn: Mike Green Website: Researchable.uk Connect with Matt and Moshe on LinkedIn:Matt GreenMoshe Mikanovsky*Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

The podcast episode features a discussion with Premika PoSaw, a Principal UX Designer at GovTech Singapore, about the user testing tool Dovetail. The conversation covers the benefits of user testing, the different types of user testing methods, and the challenges that designers may face when conducting user testing. Premika also shares her experiences with using Dovetail and provides insights on how to effectively incorporate user feedback into the design process. Overall, the podcast provides valuable information for designers looking to improve their user testing practices and create more user-centered designs.In this episode, we discussed:The main ways she uses Dovetail to store, analyze, and collaborate on user research data.Features that help users organize their data, such as note-taking, tagging, highlighting quotes, video snippets and clustering.Integrations with popular user research tools such as UserTesting and Optimal Workshop.Various ways to visualize and analyze research data, such as charts, graphs, and heat maps.Collaboration features, such as the ability to share research data and insights with team members and stakeholders.Discipline required to structure the information in the repositoryThe power of the tool to help a large UX team collect and manage all the data, and find it quickly when needed to answer hypotheses questionsAnd so much more…To learn more about Dovetail:DovetailConnect with Premika:Premika PoSawConnect with Matt and Moshe on LinkedIn:Matt GreenMoshe Mikanovsky*Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In the first episode of our User Testing Tools series, Matt and Moshe introduced Kevin Hawkins, Global UX Director at Glovo, who shared his insights on what features a user testing platform should have, and spoke about the tools Maze and UserZoom.Now, in the second episode, Kevin joins us again to discuss two additional user testing products, UsabilityHub and UserTesting.But the episode is not just about these products! With his broad experience in design across various professional, educational, and global organizations, Kevin teaches us so much more about what we can do with user testing platforms!In this episode, we discussed: How did UserTesting become the largest platform on the market?How to choose the right platform based on our products personas and target audienceWhich one of he tools is focused more on moderated and which on unmoderated testThe mechanics of using our design options for the unmoderated testsHow many steps should the test be?Which product is better at capacity planning and knowing how long to do the test?Which product has the best analysis functionality?Are current AI trends already included in these products?Which of the 4 products we talked with Kevin about fit better in which company size, from startup to enterpriseThings he like and doesn’t like about each of the productsWhat is in the future for these products?And so much more…To learn more..UserTesting: https://www.usertesting.com/UseabilityHub: https://usabilityhub.com/Connect with Kevin:Linkedin: Kevin​​Website: http://www.kevinthecreator.com/Connect with Matt and Moshe on LinkedIn:MattMoshe*Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Starting the User Testing Tools series, Matt and Moshe have a special treat for you, as they met with Kevin Hawkins, Global UX Director at Glovo, to talk about not one product, but four products! With Kevin's broad experience in design, both across time, professional and educational organizations, as well as across continents and many countries, Kevin has deep knowledge and understanding of what features a user testing platform should have, and how these four tools compare. To make it easier to consume, we have split our learning with Kevin to two episodes. The first episode is focused on two products, Maze and UserZoom, and the second episode is focused on UsabilityHub & UserTesting.In this episode, we discussed:What are the types of products in this ecosystem, and which problems they are trying to solve?Making order in the space - what are the right terms to use, and which features to look forWhat is the magic number of users to test with?Maze & User Zoom: What is the their focus and what are they are good at? Which one is deep and which one is wide? What are some of the unique features of each platform?Should we compensate people for their time testing our tests?What one needs to know when conducting the tests, and how the tools help?Some of the things he like and dislike about each of the productsAnd much more…To learn more about Maze: https://maze.co/ To learn more about UserZoom: https://www.userzoom.com/ Connect with Kevin:Linkedin: Kevin​​Website: http://www.kevinthecreator.com/Connect with Matt and Moshe on LinkedIn:MattMoshe*Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

We have a new series for our product management audience, exploring the world of User Testing Tools. In the kickoff episode, Matt and Moshe met to discuss what testing tools are, and what they are expecting to learn in this series, such as:What are the features of user testing tools?Who usually uses them?Where are the testers coming from?What scenarios can be tested?How are results analyzed?And more!The products we will discuss include UserTesting (yes, that’s the name of one of the platforms), Maze, Userzoom, UsabilityHub, Dovetail, Lookback and more.Connect with Matt and Moshe on LinkedIn:MattMosheNote: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Google is sunsetting Google Optimize on September 30th 2023, and the experimentation world is abuzz. Some are upset about losing this free experimentation tool, while others feel it’s a good thing for the future of experiments. Many competing vendors are jumping on the bandwagon to get the business, but some companies will stop experimenting all together. Matt and Moshe dove into this boiling pot with Shiva Manjunath, Experimentation Manager at Solo Brands, and Founder and Co-host at From A to B, to get some insights from an expert in the experimentation field about the situation.Shiva shared with us his take on why people used Google Optimize and some of the varied sentiments with the unfolding situation.In this episode you will learn:Why is Google sunsetting Optimize?Who is using Google Optimize and how is it really going to affect themWas Google Optimize ever the right product for serious experimentation?How did other vendors react to the announcement?The silver lining of the situationSome general thoughts about experimentation; which experimentations tools he likes and might recommend, build vs buy approaches; the future of AI in experimentationAnd much more!You can connect with Shiva at:LinkedIn: https://www.linkedin.com/in/shiva-manjunath/From A to B Podcast: https://www.linkedin.com/company/from-a-to-b-podcast/From A to B Podcast on Spotify: https://podcasters.spotify.com/pod/show/from-a-to-bYou can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Guest Ravi Mehta, former CEO at Outpace and former CPO at Tinder, discusses the Product Competency Toolkit, hiring product managers, and strategies for career growth. Topics include the importance of being a bridge between customers and engineering, the development of the toolkit at TripAdvisor, and the creation of Outpace to democratize access to professional coaching.

Product pricing is one of the challenges we have in Product Management, but we either shy away from it, or alternatively, only use our gut feeling to set up a price, or even worth, price our products compared to our competition.That’s why we invited SaaS pricing expert, Dan Balcauski, Founder and Chief Pricing Officer at Product Tranquility. Dan helps high-volume B2B SaaS CEOs define pricing and packaging for new products. In this episode, Matt and Moshe learned from Dan about the right price for beer, but more importantly, what it takes to come up with software product pricing, as well as some of the tools used in the process.In this episode you will learn:The differences in pricing between different types of productsDifferent type of pricing modelsIs pricing a one time process or ongoing?Who owns pricing in the team?How do we come up with the “right” price?What type of research can one do to determine pricing?Framing your product and changing people perception to how much they are willing to pay for itTools used for the pricing decision supportDifferent way to package our products and how it drives pricingAnd much more!You can connect with Dan at:LinkedIn: https://www.linkedin.com/in/balcauski/Product Tranquility: https://www.producttranquility.com/You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

We have talked in the past about tools for Product Analytics, but we have not yet talked about why analytics are so important for the product manager. It might seem obvious, but it is still a concept that needs more clarification.For exactly that reason, 10 years ago Ben Yoskovitz and Alistair Croll wrote the book “Lean Analytics: Use Data to Build a Better Startup Faster” (O'Reilly), and it is still relevant today, not only to startups entrepreneurs, but to product people.In this episode, Moshe and Matt met with Ben Yoskovitz to hear about the different ways Product Managers use analytics, and what we can learn from Lean Analytics.In the episode we talked about:Taking the theory of Lean Startup to a more actionable place, based on analytics and dataIdentifying the metrics that matter to you - what to track and what to focus on based on the business you are in and the stage you are atWhat makes a good metric? How do I know a number is a good one to look at? What has changed since writing the book?What product managers should learn and focus on?Balancing qualitative and quantitative data and analyticsAnd much more!You can connect with Ben at:LinkedIn: https://www.linkedin.com/in/byosko/ Twitter: @byoskoFocused Chaos: https://www.focusedchaos.co/ Buy the book on Amazon: “Lean Analytics”You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In this podcast episode, Matt and Moshe met to wrap up the Asynchronous Communication Tools series, and share what they learned after discussing three popular products: Microsoft Teams, Loom, and Slack. Microsoft Teams offers comprehensive collaboration features and seamless integration with Microsoft Office suite. Loom simplifies communication through easy video messaging and annotation capabilities, all managed and shared in one SaaS platform. Slack excels in real-time messaging and creating focused discussion channels with many tools and features to find the information later, for all kinds of async scenarios. These tools enhance remote team collaboration and productivity in different ways, making them essential for modern work environments. Choose the right tool based on your team's needs and preferences to improve remote collaboration efforts.Thank you to our guest!Check out other episodes on the Product for Product site!Product for Product PodcastConnect with Matt and Moshe on LinkedIn:Matt GreenMoshe MikanovskyNote: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️