Product for Product Management

Happy New Year product people! We are starting the year with some exciting guests that we have recently met through many different networking events (both online and offline) and we thought their unique point of views can give you so much value!Our first one is Tovit Neizer. Tovit is a business storyteller, owner and chief storyteller at Yellow Bricks. But she is so much more than that - she is an author, her career had multiple entrepreneurship with startups she founded, and she actually started in journalism. Her career has led her in an interesting, sometimes winding path to where she is these days - helping startups and other businesses understand and carve their story, so they can convey it better to the world.As product managers, we know how important it is to be storytellers, so that we can connect with our audience - whether it is our clients and users, or our stakeholders - in a deeper, more meaningful, way. But we don’t always have the right tools to convey these stories. That’s where Tovit comes into the picture, and that’s what we talked with her in this episode.Using a very simple tool (and once you listen to the episode you will also see the pan there), our imagination can open up towards describing our products, and place them in a story that can then excite everyone!So come in and listen to our episode, where you can also learn:The power of listening and waitingHow journalism can help product managers! Some of the parallels between how journalists work and the product management workHow to write your product story? A simple actionable process Can Matt and Moshe write their stories using that tool?Which object is ChatGPT?Is there a right way to tell our story? Or many ways?And so much more…You can connect with Tovit at:LinkedIn: https://www.linkedin.com/in/tovitneizer/ Yellow Bricks Website: https://www.yellowbricks.net/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast Matt Green - https://www.linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

What a year! We are wrapping up 2023, an exciting, filled with learning, both professionally and personally for both of us!So we decided, in the spirit of so many others these days, to have a wrap-up episode and talk about so many things we covered on the podcast!We had 30 episodes, 25 guests from 4 continents. We covered 15 products in 3 themed serieses - async communication tools, user testing tools, and new tools built by young startups. We also started this year covering books for Product people, talking with 4 authors on anything from a 10 year best seller to a newly released book. We covered hot topics like the sunsetting of Google Optimize, the rise of Product Ops and design systems, and of course, we couldn’t stay away from AI and GenAI. We also learned some important concepts to help us build our career, from building a Product Culture, pricing SaaS products, assessing our competency as individual product people, and building a product team scorecard to assess the team’s success. We would like to thank each and every guest that came on the show! We couldn’t have done it without you: Henry Latham, Gustavo Razzetti, Gerisha Nadaraju & Anabela Cesário, Magali Pelissier, Justin Meats, Mandar Karlekar, Alex Gueriguian, Ben Yoskovitz, Dan Balcauski, Ravi Mehta, Shiva Manjunath, Kevin Hawkins, Premika PoSaw, Mike Green, Tracy Laranjo, Igor Voloshin, Alex Wilson, Ross Webb, Dan Olsen, George Whitfield, Sumeet Rana, Moodi Mahmoudi, Ohad Biron, and Itamar Gilad.We can’t wait to continue this journey in the next year! We have some great episodes planned, and looking forward to learn and share more in the Product for Product Podcast!Happy New Year everyone!Matt & MosheYou can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcastMatt Green - https://www.linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

We have a special guest for you in this episode!Itamar Gilad is a product coach, keynote speaker and now the author of the bestseller Evidence Guided: Creating High Impact Products in the Face of Uncertainty.For two decades, he held senior product management and engineering roles at Google, Microsoft, and a number of startups. Itamar is the creator of the GIST (Goals, Ideas, Steps and Tasks) model, the Confidence Meter, and other widely-used frameworks and tools. He is a regular speaker at industry events, and he publishes a popular product management newsletter - High Impact Product Management.Like many other thought leaders in our industry, Gilad learned the hard way what works and what not. Working at Google on Gmail, and taking part in integrating Gmail with G+ (remember that one?). While there, he came up with the idea to split the inbox into different lists of incoming emails based on the user’s interest. The idea was great, but implementing it the right way took many many efforts, all while seeing what happens with G+ adoption. Throughout this experience, Gilad deeply understood how not to go by to develop new products, and developed his GIST model. In addition, we learned:The GIST framework and its componentsThe importance of understanding ICE prioritization and how not to misuse itHow to measure confidence?How the scientific method is relevant to building productsWhere does Agile fit in?And so much more…You can connect with Itamar at:LinkedIn: https://www.linkedin.com/in/itamargilad/Website: Itamargilad.comEvidence Guided: Evidenceguided.comResources: Itamargilad.com/recoursesYou can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcastMatt Green - https://www.linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Continuing our second edition of the startup series, in this episode, Matt and Moshe are joined by Ohad Biron, Co-Founder & CEO of Bagel.Ohad has the unique experience being a Product person that moved to Sales and other areas of customer success. Working on both ends, he had seen and experienced the tension that sometimes exists between what the go-to-market teams deal with when their clients' needs are not met or not being taken into consideration by the product team.This is the problem Ohad came to solve with Bagel! We had great time chatting with him to learn how Bagel can help:How Bagel bridges the gap between product and sales, support and success teamsBagel’s focus from within products that people know and use dailyHow AI and data analytics can identify opportunities otherwise hidden in piles of dataWhat to look for when choosing products to useWhat is the future of generative AIAnd so much more!You can connect with Ohad at:LinkedIn: https://www.linkedin.com/in/ohadbiron/Bagel: https://www.getbagel.com/You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: - Product for Product Podcast - https:linkedin.com/company/product-for-product-podcastMatt Green - https://linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - https://linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Continuing our second edition of the startup series, in this episode, Matt and Moshe are joined by Moodi Mahmoudi, Founder & CEO of NEXT.NEXT is an AI-powered product discovery platform that turns customer interactions into product insights. NEXT collects customer interactions, accurately understands these interactions, and delivers evidence-based insights teams use to validate day-to-day product decisions and big-picture ideas.We had great time chatting with Moodi, where we learned about:His journey as an entrepreneur and the different startups he founded over the yearsThe technical revolutions that enabled being able to build NEXTWhat NEXT is all about - Video-first approach for customer interactions to bring the best empathy to users, what they say and how they say itHow NEXT helps with organizing and understanding qualitative dataHow NEXT helps generating answer to questions, and back it up with clips from customers conversations to create the trust that is so needed from AIHow NEXT helps accelerating our workflow - generating a PRD or a bug reportSystems that NEXT is integrated with and where users and their inputs are coming fromThe trusted co-pilot - what type of questions a Product Manager can ask NEXT and get great results?How can CEOs that are usually remote from their users, can develop a deep empathy for their users?And much more!You can connect with Moodi at:LinkedIn: https://www.linkedin.com/in/moodimahmoudi/NEXT: https://www.nextapp.co/You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - https://linkedin.com/company/product-for-product-podcastMatt Green - https://linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - https://linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Continuing our second edition of the startup series, in this episode, Matt and Moshe are joined by Sumeet Rana, Founder & CEO of Prodhub. Prodhub was built to become the Github for Product Managers, with the vision of reducing all the repeatable work product people have when they need to define again and again many common product features that every product has. Think about user registration, login, licensing, and so many more! Experiencing this first hand in the different product management roles Sumeet had at Disney and Expedia, he decided to do something about it and build a solution. Prodhub helps Product Managers by auto-generating PRDs and user stories or using a pre-built library of user stories. We had great time chatting with Sumeet, and learn about: - How Sumeet discovered the problem that Prodhub solves, and how he researched and validate it - How Prodhub solves that problem, and the many ways it can be used to improve product managers work - What he learned from working at Disney and Expedia on how to build products - Where product teams should focus their efforts, to create unique value - Being inspired by Github for developers, and how Prodhub create similar focus for product people - His journey as a founder and where Prodhub is right now in this startup journey - How do we make sure we don’t stop innovation even with the things that were developed many times before? - The risks in GenAI vs the value of saving time - What is coming next for Prodhub, and the future of GenAI - And much more! You can connect with Sumeet at: - Email: sumeet@prodhub.ai - LinkedIn: https://www.linkedin.com/in/su... - Prodhub: https://prodhub.ai/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: - http://linkedin.com/company/pr... linkedin.com/company/product-for-product-podcast * - https://www.linkedin.com/in/ma... - linkedin.com/in/mattgreenanalytics/ - http://www.linkedin.com/in/mik... - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Today we are starting a second edition to our startup series! We enjoyed in the past talking with startup founders about the products they are building, so we have collected for you some new tools that are helping Product Managers in new ways!In this episode, Matt and Moshe are joined by George Whitfield, Co-Founder and CEO of FindOurView, as well as Entrepreneur in Residence at the Martin Trust Center for MIT Entrepreneurship and Lecturer at the MIT Sloan School of Management.FindOurView is a generative AI product that helps product managers in the discovery process, analyzing and providing proof for hypotheses based on user interviews. It solves the problem of many product people who have the raw data of those interviews, but need to sift through them, read and reread them, and spend hours to find what the data says about a specific question in hand. We had a fascinating discussion with George about the future of product research. Amongst other things we talked about:What FindOurView is and how they got to build itHow they pivoted from feedback collection to an AI assistant that helps product researches with their JTBDHow to use FindOurViewHow ChatGPT opened the floodgates to this type of solutions but what’s the risks of users trusting AI blindlyThe importance of recognizing our biases when doing researchHow many research points do we need, and can AI help us nail it down betterA product recommendation from their stackAnd much more!You can connect with George at:Email: George@findourview.comLinkedIn: https://www.linkedin.com/in/george-whitfield-mit/FindOurView: https://www.findourview.com/You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

We have a special guest for you in this episode!Dan Olsen is a product consultant and coach (he helps companies like Box and Facebook build great products and strong teams), speaker and trainer (giving his trainings and talks around the world), but most importantly for our podcast, he is the author of The Lean Product Playbook - How to Innovate With Minimum Viable Products and Rapid Customer Feedback, a must read for every product manager.Dan has a wealth of knowledge and experience, and his passion for building great products the right way comes through with every idea we talked about. In the podcast he shared with us how he started and got to Product Management, how it was to work in digital products before product management was even a thing and the direction he sees the world is moving to in product management.In addition, we learned:What is the "The Lean Product Playbook" book about?How did he get to write it?How it can help Product Managers through a practical process and stepsWhat is the one (or two) most important topic or tool in the book that Product people should learn and apply?Would he change anything in the book since it was published?His thoughts on other frameworks and tools created by other product leadersWhich tools does he recommend product managers to use?What would be one metric to use for product-market fit?And so much more… You can connect with Dan at:LinkedIn: https://www.linkedin.com/in/danolsen98/Website: dan-olsen.comLean Product Meetups: Meetups.com/lean-productYou can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

How do we measure our product team success? That question is in the center of this podcast episode, where Matt and Moshe invited Ross Webb, Principal Product Manager at Amazon and Host of the Product Team Success Podcast to share with us his method to build a Product Team Success Scorecard.In the episode Ross shared what the Success Scorecard is, which problem it is solving, and how he came by with the need to develop one. Since developing and using it successfully and iterating on it several times, Ross has been teaching others on the importance of creating one, and what elements to look for when using it.In the episode we also touched on:Who is the Product Team Success Scorecard for?The components of the scorecard and how to utilize itThe process to come up with your company’s scorecardThe relationship between the organization’s culture, the product culture and the team successHow using it over time helps leadership understand product management, and become a better partner to the product teamWhat the scorecard is notAnd much more!You can connect with Ross at:LinkedIn: https://www.linkedin.com/in/rosswebb/Website: https://theproduct.coachProduct Team Success Podcast: https://theproduct.coach/blogYou can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Have you ever been told that you need a Design System for your product and you had no idea what it is? Here is your chance to learn!In this episode we met with Alex Wilson, AVP, Design System Engineering Lead at T. Rowe Price, who has built a Design System from the ground up. Dealing with some corporate resistance, and starting the Design System as a grassroots project within the organization, Alex with his team and peers were able to successfully build and iterate on such a system, and propagate it throughout the company. This in turn helped different design and development teams in building better cohesive and similarly designed products, creating value to their clients and users with consistency in their usability.In this episode you will learn:What a Design System is?What are the components of a Design System?How does a Design System help in building products?What does it take to build a Design System?The challenges: getting an approval to invest in building a Design System, and adoptionAre there any existing Design Systems out there we can adopt?Which tools are used to build a Design System?What mistakes to avoid when building a Design System?One piece of advice a team that want to start building a Design SystemAnd much more!You can connect with Alex at:LinkedIn: https://www.linkedin.com/in/alex-wilson-mba-b2b46752/X: @CodebyalexYou can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️