Product for Product Management

What a ride this has been! With a humble beginning three years ago, we are now celebrating our 100th episode! And we celebrated it big, in a live streamed 2 hours episode, with many of our past guests joining us to share what’s new with them, and what is the state of products for product people. Not surprisingly, we all ended up talking about AI, and how AI can help - or hinder - product management work.Come join us and listen (or watch the recording on YouTube) the recording of the live show with all our guests: Ohad Biron, Gil Broza, Jackie Flake, Kevin Hawkins, Eva Hongyan Gao, Jason Knight, Tracy Laranjo, Tovit Neizer, Dan Olsen, Magali Pelissier, David Pereira, Faith Peterson, Sumeet Rana, Ross Webb, Alex Wilson and Orly Zeewy.You might learn:Who is hiring and have available jobsHow an open discussion might become a discovery callWho can help you and give you tips on starting a podcastWhat goes into a good product nameSome interesting new tools for wireframingWhat's new in the user testing tools’ worldWhat is the balance between doing our work and using AI toolsAnd so much more!Also, thank you to Nils Janse, Henry Latham and Paul Orchanian who couldn’t join us live but sent us a short video, also included in the episode, with their words of congratulations and prediction for the future.You can connect with all our guests on LinkedInYou can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast Matt Green - https://www.linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In the past year or two, in parallel to the growth throughout the industry of Product Management discipline and skills, we are witnessing the growth of product coaching as a career path. On this episode we met with Jackie Flake, a product professional turned product coach, and twice founder. Working with her co-founder at The Brave Start, they developed the Product Coach Academy, a program that helps product leaders make the move towards their independence as product coaches. The program provides participants with an entire toolkit to support them turning the aspiration into an actual business. These are not limited to just the coaching business aspects, but also things to be aware of specifically for product professionals. Join us as we learn from Jackie about the challenges to become a product coach and how her program can help aspiring product coaches. In the episode you will also learn: - How Jackie transitioned into Product Coaching - Whats the differences are between product coaching, product consulting and product mentoring - What areas one needs to learn in order to start their own product coaching business - The course’s structure and what’s included - The importance for finding a niche in coaching - Areas of product management coaching - How to deal with some of the stresses involved in solopreneurship like coaching - Number one piece of advice for someone looking to become a Product Coach - And much more… - You can connect with Jackie at: - LinkedIn: https://www.linkedin.com/in/ja... - The Brave Start: https://www.thebravestart.com/ - Product Coach Academy: https://www.thebravestart.com/... - You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: - http://linkedin.com/company/pr... https://www.linkedin.com/company/product-for-product-podcast - https://www.linkedin.com/in/ma... - https://www.linkedin.com/in/ma... - http://www.linkedin.com/in/mik... - https://www.linkedin.com/in/mi... - Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In today’s episode we had the privilege to meet with Gil Broza, Founder and Value Delivery & Agile Leadership Expert at 3P Vantage, author, trainer, coach, facilitator and speaker, as he released his latest book (number 4!), Deliver Better Results: How to Unlock Your Organization’s Potential.Bringing his vast experience from decades helping software companies and enterprises with IT departments go through organizational transformation, Gil developed a unique point of view and method to assess a company's fitness, and move incrementally to their best possible fitness as an organization producing real results with their digital product development.Gil’s method’s core strength, and the way it is presented in the book, is for companies that are building complex technical products, so it fits nicely with what we do as Product Managers in the digital world.Utilizing system thinking for everyone involved in creating the product, Gil identifies 6 fitness aspects to measure our team/system. Then, with the team, we score the overall level of fitness (based on a very simple scoring system for each fitness aspect). Once we have our score (and we have to be honest about where we are!), we fit into a level on a scale of 5 levels. The move up the ladder from each level to the next is sequential, applying strategies that Gil explains in detail in the book.Join us as we discuss Gil’s process on the show. In the episode you will also learn: What is “a system”?How do we define the system of delivering a technical product?The importance of assessing the fitnessThe 6 fitness aspectsSome strategies to move between fitness levelsHow each strategy fits in the level the company is atWhat happens if we don’t apply the strategies in the right order?Is assessing our company’s fitness and applying the strategies fitting a specific development process (scrum, kanban, waterfall etc) or is it agnostic?And much more…And as a bonus for our listeners, you can download the first chapter right here: heardonpodcast.deliverbetterresultsbook.comYou can connect with Gil at:LinkedIn: https://www.linkedin.com/in/gilbroza/New book “Deliver Better Results: How to Unlock Your Organization’s Potential”: https://DeliverBetterResultsBook.com3P Vantage: https://3pvantage.com/You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcastMatt Green - https://www.linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Continuing our learning on carving the product’s story (with Tovit Neizer in the previous episode), in this episode we explored how we name our products, and why is it even important to have a good name!Joining Matt and Moshe, our guest is Orly Zeewy, Founder, Author and Speaker. Orly’s main passion in everything she does is to take companies’ messaging from fuzzy to clear, so they can attract more ideal clients and grow their business. And what is more concise in making things clear than the name of the company and products?This focus and love for good names shines in every discussion with Orly. She is a well of knowledge, sharing with us many examples of names that work vs some that don’t. The importance of a great name is usually understated. There is a myth out there that the name doesn’t really matter. But is that correct?Exploring it on the episode, Orly shared her opinion, as well the method she is using with her clients to come up with good names.Join us in learning how to come up with a name for your products, and so much more!In the episode you will learn: How did Orly get to do what she doesReading people and learning also from what they don’t sayThe importance of clarityMethods such as design thinking, listening, brand strategy building, elevator pitch etcHow to come up with a product nameShould we start with a logo first?What criteria to look for in a good nameHow culture impact good or bad namesIs ChatGPT a good name?The one most important aspect of a good nameAnd much more…You can connect with Orly at:LinkedIn: https://www.linkedin.com/in/orlyzeewy/Zeewy Brands: https://zeewybrands.com/10 personal brand tips (free download): https://crafty-thinker-1809.ck.page/0a9243edbcUpcoming “What’s Your Pitch” workshop: https://crafty-thinker-1809.ck.page/products/elevator-pitch-workshop-seriesBook - “Ready, Launch, Brand: The Lean Marketing Guide for Startups” - https://www.amazon.com/Ready-Launch-Brand-Marketing-Startups-dp-0367466627/dp/0367466627You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcastMatt Green - https://www.linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Happy New Year product people! We are starting the year with some exciting guests that we have recently met through many different networking events (both online and offline) and we thought their unique point of views can give you so much value!Our first one is Tovit Neizer. Tovit is a business storyteller, owner and chief storyteller at Yellow Bricks. But she is so much more than that - she is an author, her career had multiple entrepreneurship with startups she founded, and she actually started in journalism. Her career has led her in an interesting, sometimes winding path to where she is these days - helping startups and other businesses understand and carve their story, so they can convey it better to the world.As product managers, we know how important it is to be storytellers, so that we can connect with our audience - whether it is our clients and users, or our stakeholders - in a deeper, more meaningful, way. But we don’t always have the right tools to convey these stories. That’s where Tovit comes into the picture, and that’s what we talked with her in this episode.Using a very simple tool (and once you listen to the episode you will also see the pan there), our imagination can open up towards describing our products, and place them in a story that can then excite everyone!So come in and listen to our episode, where you can also learn:The power of listening and waitingHow journalism can help product managers! Some of the parallels between how journalists work and the product management workHow to write your product story? A simple actionable process Can Matt and Moshe write their stories using that tool?Which object is ChatGPT?Is there a right way to tell our story? Or many ways?And so much more…You can connect with Tovit at:LinkedIn: https://www.linkedin.com/in/tovitneizer/ Yellow Bricks Website: https://www.yellowbricks.net/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast Matt Green - https://www.linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

What a year! We are wrapping up 2023, an exciting, filled with learning, both professionally and personally for both of us!So we decided, in the spirit of so many others these days, to have a wrap-up episode and talk about so many things we covered on the podcast!We had 30 episodes, 25 guests from 4 continents. We covered 15 products in 3 themed serieses - async communication tools, user testing tools, and new tools built by young startups. We also started this year covering books for Product people, talking with 4 authors on anything from a 10 year best seller to a newly released book. We covered hot topics like the sunsetting of Google Optimize, the rise of Product Ops and design systems, and of course, we couldn’t stay away from AI and GenAI. We also learned some important concepts to help us build our career, from building a Product Culture, pricing SaaS products, assessing our competency as individual product people, and building a product team scorecard to assess the team’s success. We would like to thank each and every guest that came on the show! We couldn’t have done it without you: Henry Latham, Gustavo Razzetti, Gerisha Nadaraju & Anabela Cesário, Magali Pelissier, Justin Meats, Mandar Karlekar, Alex Gueriguian, Ben Yoskovitz, Dan Balcauski, Ravi Mehta, Shiva Manjunath, Kevin Hawkins, Premika PoSaw, Mike Green, Tracy Laranjo, Igor Voloshin, Alex Wilson, Ross Webb, Dan Olsen, George Whitfield, Sumeet Rana, Moodi Mahmoudi, Ohad Biron, and Itamar Gilad.We can’t wait to continue this journey in the next year! We have some great episodes planned, and looking forward to learn and share more in the Product for Product Podcast!Happy New Year everyone!Matt & MosheYou can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcastMatt Green - https://www.linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

We have a special guest for you in this episode!Itamar Gilad is a product coach, keynote speaker and now the author of the bestseller Evidence Guided: Creating High Impact Products in the Face of Uncertainty.For two decades, he held senior product management and engineering roles at Google, Microsoft, and a number of startups. Itamar is the creator of the GIST (Goals, Ideas, Steps and Tasks) model, the Confidence Meter, and other widely-used frameworks and tools. He is a regular speaker at industry events, and he publishes a popular product management newsletter - High Impact Product Management.Like many other thought leaders in our industry, Gilad learned the hard way what works and what not. Working at Google on Gmail, and taking part in integrating Gmail with G+ (remember that one?). While there, he came up with the idea to split the inbox into different lists of incoming emails based on the user’s interest. The idea was great, but implementing it the right way took many many efforts, all while seeing what happens with G+ adoption. Throughout this experience, Gilad deeply understood how not to go by to develop new products, and developed his GIST model. In addition, we learned:The GIST framework and its componentsThe importance of understanding ICE prioritization and how not to misuse itHow to measure confidence?How the scientific method is relevant to building productsWhere does Agile fit in?And so much more…You can connect with Itamar at:LinkedIn: https://www.linkedin.com/in/itamargilad/Website: Itamargilad.comEvidence Guided: Evidenceguided.comResources: Itamargilad.com/recoursesYou can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcastMatt Green - https://www.linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Continuing our second edition of the startup series, in this episode, Matt and Moshe are joined by Ohad Biron, Co-Founder & CEO of Bagel.Ohad has the unique experience being a Product person that moved to Sales and other areas of customer success. Working on both ends, he had seen and experienced the tension that sometimes exists between what the go-to-market teams deal with when their clients' needs are not met or not being taken into consideration by the product team.This is the problem Ohad came to solve with Bagel! We had great time chatting with him to learn how Bagel can help:How Bagel bridges the gap between product and sales, support and success teamsBagel’s focus from within products that people know and use dailyHow AI and data analytics can identify opportunities otherwise hidden in piles of dataWhat to look for when choosing products to useWhat is the future of generative AIAnd so much more!You can connect with Ohad at:LinkedIn: https://www.linkedin.com/in/ohadbiron/Bagel: https://www.getbagel.com/You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: - Product for Product Podcast - https:linkedin.com/company/product-for-product-podcastMatt Green - https://linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - https://linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Continuing our second edition of the startup series, in this episode, Matt and Moshe are joined by Moodi Mahmoudi, Founder & CEO of NEXT.NEXT is an AI-powered product discovery platform that turns customer interactions into product insights. NEXT collects customer interactions, accurately understands these interactions, and delivers evidence-based insights teams use to validate day-to-day product decisions and big-picture ideas.We had great time chatting with Moodi, where we learned about:His journey as an entrepreneur and the different startups he founded over the yearsThe technical revolutions that enabled being able to build NEXTWhat NEXT is all about - Video-first approach for customer interactions to bring the best empathy to users, what they say and how they say itHow NEXT helps with organizing and understanding qualitative dataHow NEXT helps generating answer to questions, and back it up with clips from customers conversations to create the trust that is so needed from AIHow NEXT helps accelerating our workflow - generating a PRD or a bug reportSystems that NEXT is integrated with and where users and their inputs are coming fromThe trusted co-pilot - what type of questions a Product Manager can ask NEXT and get great results?How can CEOs that are usually remote from their users, can develop a deep empathy for their users?And much more!You can connect with Moodi at:LinkedIn: https://www.linkedin.com/in/moodimahmoudi/NEXT: https://www.nextapp.co/You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - https://linkedin.com/company/product-for-product-podcastMatt Green - https://linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - https://linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Continuing our second edition of the startup series, in this episode, Matt and Moshe are joined by Sumeet Rana, Founder & CEO of Prodhub. Prodhub was built to become the Github for Product Managers, with the vision of reducing all the repeatable work product people have when they need to define again and again many common product features that every product has. Think about user registration, login, licensing, and so many more! Experiencing this first hand in the different product management roles Sumeet had at Disney and Expedia, he decided to do something about it and build a solution. Prodhub helps Product Managers by auto-generating PRDs and user stories or using a pre-built library of user stories. We had great time chatting with Sumeet, and learn about: - How Sumeet discovered the problem that Prodhub solves, and how he researched and validate it - How Prodhub solves that problem, and the many ways it can be used to improve product managers work - What he learned from working at Disney and Expedia on how to build products - Where product teams should focus their efforts, to create unique value - Being inspired by Github for developers, and how Prodhub create similar focus for product people - His journey as a founder and where Prodhub is right now in this startup journey - How do we make sure we don’t stop innovation even with the things that were developed many times before? - The risks in GenAI vs the value of saving time - What is coming next for Prodhub, and the future of GenAI - And much more! You can connect with Sumeet at: - Email: sumeet@prodhub.ai - LinkedIn: https://www.linkedin.com/in/su... - Prodhub: https://prodhub.ai/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: - http://linkedin.com/company/pr... linkedin.com/company/product-for-product-podcast * - https://www.linkedin.com/in/ma... - linkedin.com/in/mattgreenanalytics/ - http://www.linkedin.com/in/mik... - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️