Product for Product Management

EP 104 - Forces of Change with Oz Nazilli

Apr 17, 2024

39:21

Frameworks are always alluring, and especially in Product Management, where there is so much to do, and we sometimes need directions from those who have done it before us, or just organizing our work a bit better, but which framework should we choose? In this episode, Matt and Moshe met Oz Nazilli, Founder of PMF (Product Market Fit) Studio - a Toronto based studio that specializes in product strategy, discovery, and growth - to share with us his favorite framework - Forces of Change.

This is a simple framework, yet very powerful and suitable for different organization sizes, in different stages they are at. The idea behind it is for us to make sure we build something people want, and it was first introduced by Bob Moesta and Chris Spiek, who were heavily involved in the Jobs to be Done movement.

The framework can be found also as Forces of Progress, or The Progress Making Forces.Listen to the episode to learn more about:

How Oz got into product management and building his own agency that help organizations of all size find their Product Market Fit
How do we define Product Market Fit?
What Forces of Change framework is all about:
Where is it best fitted?
How does it apply to enterprises vs startups?
How it compares to other frameworks, or work with them
What is usually the balance between these forces, if there is any?
Can we prevent new problems or anxiety from happening? How do we reduce that risk?
Any gotchas in the framework?
And so much more!

You can connect with Oz at:
- LinkedIn: https://www.linkedin.com/in/oznazilli/
- PMF Studio: https://www.pmfstudio.com/

You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
- Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast
- Matt Green - https://www.linkedin.com/in/mattgreenanalytics/
- Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/