Product for Product Management

In this episode we welcome Marcus Polini to share the story behind his recent job search in product leadership, and the practical tools, frameworks, and mindsets that helped him land his next big role.Marcus’s journey, like almost every product person we talked with, is anything but linear. From his roots in geomatics engineering and a hackathon win that led to founding CityConnect, to the hard lessons of startup failure, Marcus’s path has been shaped by persistence and a passion for building. After applying to 60 front-end engineering jobs, he pivoted into project management and quickly found his calling in product, bridging his entrepreneurial appetite with a growing interest in healthcare and technology.Before entering the job market, Marcus headed Product at Medstack, which was acquired and his position was cut during the merger. This was an opportunity for him to explore what he loves doing and where he sees himself in his future career path. His path to his current position, as Head of Product, Platform at Dispatch Integration, inspired us to talk with him on the show about the process and tools he applied.Join Matt and Moshe as we dive deep into Marcus’s most recent job search, exploring:How he used the Phyl Terry’s  “Never Search Alone” process to set up a Job Search Council who helped him move through the searchThe frameworks he used to narrow down his values, passions, and motivating forcesHow he planned his career path as a product, complete with KPIs for personal outcomesThe tactical tools that made a differenceUsing consulting as a path to a full-time product leadership role at Dispatch IntegrationThe critical role of community and mentorship throughout the processThe impact of AI on the modern job searchHow to use AI thoughtfully to enhance, not replace, your authenticity in the job searchHis favorite AI tools and how he uses them And so much more!You can connect with Marcus at:LinkedIn: https://www.linkedin.com/in/mpolini/ Article and template used for the process: https://open.substack.com/pub/productbymarcus/p/the-compass-i-didnt-know-i-neededYou can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

What does it really take to build products that drive results, and how can experimentation transform your business? In this episode of the Product for Product Podcast, we sit down with Erin Weigel, author of Design for Impact, Advisor at ABsmartly and Principal Designer, to unpack the essential lessons from her new book and her years of experience at Booking.com.Erin shares why Design for Impact was the book that needed to be written, not just for designers, but for anyone looking to grow their business or product through scientific experimentation and system thinking. Drawing on her journey from internal talks to conference keynotes, Erin reveals how she developed the Conversion Design Process and the “flying wheel” visual that demystifies how businesses really work.Erin also discusses why experimentation requires bravery from leadership, how to get buy-in without waiting for permission, and why simple, proven tools often outperform complex processes. Join Matt and Moshe as we dived with Erin into:Her background and how she got to write the bookThe step-by-step process Erin used at Booking.com—and how it can be generalized to any organizationHow to apply experimentation and A/B testing beyond the design teamWhy ownership in experimentation should be shared, not siloed, to strengthen outcomesThe counterintuitive truths behind successful organizations (and why most common assumptions are wrong)How to start building a culture of experimentation, even if your company isn’t there yetThe importance of “testing like you’re wrong” and being honest with what the data showsPractical frameworks like the 60-40 split (60% low-effort experiments, 40% long-term bets) to prioritize learning and impactAnd so much more!You can connect with Erin at:LinkedIn: https://www.linkedin.com/in/erindoesthings/ Website: erindoesthings.com Design for Impact book: https://erindoesthings.com/design-for-impact/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In this episode, we dive into the world of product localization with Alexander Murauski, CEO of Alconost. Alexander shares his journey building localization solutions and growing Alconost into a leader in the field, drawing from years of experience working with diverse clients and developing in-house tools. Whether you’re launching a new app or scaling a global platform, Alexander’s insights reveal why thoughtful localization is essential for reaching new markets and delivering a seamless user experience.We explore the practical roadmap for successful localization projects, from the earliest planning stages to implementation and quality assurance. Alexander explains the technical and cultural challenges teams face, the importance of choosing the right tools, and how AI is changing the translation landscape. He also discusses how localization impacts everything from UX design to analytics, and why building a strong relationship with translators is key to long-term success.Join Matt and Moshe as we chatted with Alexander about:His journey to founding Alconost and building localization solutionsWhy localization matters for global productsPlanning and roadmapping for multilingual launchesTechnical considerations such as resource separation, font and file formats, and internationalizationBest practices for white-labeled software and client-specific terminologyThe role of localization management platforms and recommendations for someIntegrating localization with source control and development workflowsHow AI and LLMs are transforming translation pipelinesThe importance of context, glossaries, and UX copy editorsQuality assurance and the evolving role of translatorsWhere to start: focusing on the main user journeyAlexander’s advice for product teams and common pitfalls to avoidAnd much more!You can connect with Alexander at:LinkedIn: https://www.linkedin.com/in/amurauski/ Alconost: https://alconost.com/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Digital transformations are hard! But they are a necessary need in our era for any organization who wants to keep their competitive edge, adapt to changing environments, build moats against new disruptors, and grow their market share. And more complex the organization structure and ecosystem are, the more challenging said transformation, hence the need for tools and frameworks to help us.On the show today we met with Kiron Jones, Group Product Manager at Springer Nature, the world's largest academic book and journals publisher. The organization was created by a merger and acquisition of multiple publishers. This created a complex technical environment of many systems to support the business, publish the books and journals, and access the market.In addition, the entire academic publishing sector has moved into a new open access model. Where in the past, libraries had to buy subscriptions to give access to readers for the materials, these days the access to the materials is free, and the authors are the ones charged to publish. Servicing this changed model has challenged the industry to come up with new solutions for the new clients, while still supporting high quality publications.Product management in such an environment, as we learn from Kiron, is a challenging and rewarding task. The tools he and his team are using, and in some cases still on the lookout for, are helping them with stakeholder communication, prioritization and roadmapping, and so much more.Join Matt and Moshe as we chatted with Kiron about:How he got into product managementDigital and product challenges from Mergers and Acquisitions (M&A)Dealing with shifting ecosystem that changes the Product-Market Fit, the user and buyers personas, their user journey, and the tools needed to create value for themDealing with challenges when not knowing who your users areSome of the tools and methods he is using to help with these challengesOpportunities for new tools that can solve more problemsCMS as a tool both for users and for product peopleSome success and failure stories with tools adoptionHow AI can help in elevating some of the workAnd much more!You can connect with Kiron at:LinkedIn: https://www.linkedin.com/in/kironjones/If you are in London, at local product meetingsYou can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Have you ever been asked by a non-product person “what is it that you actually do?” We are sure you have! We know we and many of our friends have been through this, and it’s never an easy task to explain. Moreover, don’t you sometimes feel that people you work with - your teammates, stakeholders, and even your boss - don’t always understand what a Product Manager job really is? That was the exact problem our guest in this episode was about to solve. And the solution she built is… a children's book!  Meet Tami Reiss, product leader and founder of Leader Within, where she conducts keynote speaking, training, workshops, exec coaching and more! Tami wrote the book “What do Product Managers Do?A primer for aspiring PMs of all ages and parents who aren't sure it's a real job”, due to be released May 15th.Inspired by her own children, the book is a rhyming introduction to leadership and influence. Packaged with beautiful illustrations by V Lubow, and a dictionary with simple definitions of the terms we take for granted, this book does a great - and entertaining - job in explaining what we do, who we work with, some of our challenges and more. Join Matt and Moshe as we chatted with Tami about: - Her background in product and leadership - How she got to write the book - Building the book as a product - Product Management lessons learned from working on the book - A/B testing and user testing - testing the stanza and words in the book - The complexity of the terms and words we are using  - Her vision for the book and how it can help all of us product people - How would AI impact the job of PMs and the team in the future - When is the best time for inspiration for new ideas? - The importance of humility - even to admit that the data might be wrong - Listen to some fun stanza read by Tami, and how much meaning they pack in a few words - What does “dream” means (in the product context) and why is it important for product people to share it - Where can you get the book once it’s out - And much more! You can connect with Tami at: - LinkedIn: https://www.linkedin.com/in/ta.../  - Website:  http://tamireiss.com/  - Join the book’s waitlist: https://theleaderwith.in/book   - Watch the video: https://www.youtube.com/watch?...=qbLq73dKOCA  You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: - http://linkedin.com/company/pr... linkedin.com/company/product-for-product-podcast  - https://www.linkedin.com/in/ma... - linkedin.com/in/mattgreenproduct/ - http://www.linkedin.com/in/mik... - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

You might have heard about Amazon’s 6-pages document, or PRFAQ. But have you tried it yourself? And why aren’t there many other successful companies who are following Amazon’s direction, and use the same method, one that seems to be winning Amazon some very big bets?Our guest today on the podcast worked for Amazon as a Director of Product & Tech, and experienced the PRFAQ framework first hand. When he left Amazon he asked these same questions. Following some research, he decided to codify and bring to print the principle of the PRFAQ method, therefore making it accessible not only to Amazonians but to everyone else who would like to try it, and reap its benefits.Meet Marcelo Calbucci, Founder of PRFAQ Lab and author of the recently published The PRFAQ Framework: Adapting Amazon’s Innovation Framework to Work for You. With a rich background in engineering and product management, and founding several startups, Marcelo experienced both success and failures in developing and bringing new products to market. That enforced his commitment to help others become more successful with the framework he saw working so well at Amazon.Join Matt and Moshe as we chatted with Marcelo about:His way to product management from software developmentWhat is the PRFAQ and what it is notThe structure of the frameworkWhat should go into the document, and what should definitely stay outWho owns the PRFAQ at the company, and who participates in writing it?How is the framework in the book different from what is practiced at Amazon?Why is writing such an important tool?How can, or can’t, AI help us in writing a PRFAQ?The benefits of treating the PRFAQ as a productFor which projects or initiatives is it good to use the PRFAQ framework, and for which it’s not needed?How can you introduce it in your company if there is no buy-in to use it?And much more!You can connect with Marcelo at:LinkedIn: https://www.linkedin.com/in/marcelocalbucci/ Website:  https://www.theprfaq.com Buy the book: https://www.theprfaq.com/buy ChatGTP PRFAQ assistant based on The PRFAQ Framework book: https://chatgpt.com/g/g-sAGxOcdKc-prfaq-official-prfaq-lab You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Our guest today on the podcast brings with her a wealth of product building experience, all the way from ideation to execution and beyond. Throughout her career, she implemented product validation through testing and experimentation at organizations such as AOL, The Weather Channel, Polar Steps, Mews and others. Meet Chantal Botana, Fractional CPO & Product Coach at Product Evangelist., and facilitator of the Product Experiment Garage. Together with her business partner Maurice McGinley, Chantal facilitates this monthly online community of practice, solving participants’ experiment design challenges, where the audience are product managers, developers, designers, and researchers. And it's free to join!The sessions work very simply - all participants start with pitching their current challenge. Then everyone votes for the one challenge that they will work on for the remainder of the workshop. And then, the challenge is broken down to cover the 4 habits of good experimentation.Join Matt and Moshe as we learn from Chantal about:Her way into product management, leading her to coaching and founding The Product EvangelistWhere most experiments are breaking downThe 4 habits of good experimentation:Break down assumptionsCrafting and running small smart experimentsExtract insightsMake a decisionWho the workshop is for and what value they get from itHow can teams that are not empowered still experiment?The importance of critical thinking in the age of AISome of Chantal’s go to toolsAnd much more!You can connect with Chantal at:LinkedIn: https://www.linkedin.com/in/cbotana/ email: chantal@productevangelist.co Website:  https://www.productevangelist.coFree 60 min Product Experiment Garage: https://product-garage.eventbrite.comAssumptions & Experiments Guide (with some free resources). In the guide, you'll find links to Giff Constable's Truth Curve and David Bland's GPTs, which are discussed on the podcast. https://docs.google.com/document/d/1cIRKpZ6cv6LWYUsRSrOFRTllFSCMSNJVi2PVS1WUACg/edit?usp=sharingYou can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Prioritization is one of the cornerstone activities that we all do as product people. Some are done mindfully, with a process in place, and some are done on an on-going basis, without even thinking of it. In many cases, we struggle to find the right way to prioritize, especially when there are many factors involved, and many team members and stakeholders with conflicting needs.In the episode, we met with Harry Max, a product leader, Managing Partner at Peak Priorities LLC, COO at productOps, and author of “Managing Priorities: How to Create Better Plans and Make Smarter Decisions”. With his extensive experience building products, and following his TEDx and South by Southwest talks, Harry found himself diving into many discussions about prioritization. This later on launched his journey to write the book.In Managing Priorities, Harry gathered many priority related tools, but first started it with the DEGAP framework, which helps put everyone in the mindset of the need for prioritization.Join Matt and Moshe as we chat with Harry and learn:What DEGAP is: slowing down the process and planning how to prioritize properly. The framework includes 5 steps - Decide, Engage, Gather, Arrange and PrioritizeDifferent levels of prioritizations we need to make in lifeThe importance of understanding others’ priorities; better engagement to be part of the process, be heard, and be taken into considerations Prioritization is not the end result, just an input to our decisions and eventually, the actions to takeEisenhower  Matrix - what is it, how different people might use it differently, and how in some cases it can help us in our prioritization processThe important of “cost of delay”, and how to use it in our prioritization discussionsPrecision vs accuracy - the importance of words and understanding what they mean to each of usMax Priorities Pyramid - what is it, who is it useful for and where can people find it (see link to the Miro template below)Which method would he suggest to our listeners todayWhere should people start to set up their prioritization methodAnd much more!You can connect with Harry at:LinkedIn: https://www.linkedin.com/in/harrymax/ email: harry@harrymax.com Website: Harrymax.com  Max Priorities Pyramid Miro board: https://miro.com/miroverse/the-max-priorities-pyramid-template You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcast    Matt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

We are excited to bring to the podcast a startup that is building an exciting Data and AI product that can change how product managers and other executives are finding insights in the vast datasets they have access to. In this episode, we met with Mo Hallaba, founder and CEO of Datawisp. With extensive background in data and analytics, Mo experienced first hand the complexity it takes for employees of all levels in understanding the data they have, and in using the mostly technical tools that usually require data scientists, and long queues and time, to provide any useful insights. With that in mind, Mo created Datawisp, to bring the data - and more importantly, the insights from the data - directly to the people who need it. Using Natural Language Processing (NLP), Datawisp’s users can ask Wispy, its AI agent, for questions on things that are interesting to them, and Wispy then brings the data and the insights it learns from the data. Join Matt and Moshe as we chat with Mo and learn: - Mo’s background in financial analytics and his past entrepreneurship journey - How AI opened up the options for people to think about how to solve the data problem - Datawisp’s vision for how different teams in the organization can use it - The current focus on Product Managers and Marketing  - Some of the feature of Datawisp, such as: - Users talk to it in the same way they would talk to a data scientist - If it doesn’t understand the question it prompts for more info - The freedom it has to manipulate the data like a data scientist would - Automatically picks a type of chart based on the question it was asked - Different people asking the same question at the same time, would get the same answer - How it handles security and privacy for its users - Customizable dashboards for users for questions they want to ask on regular basis - What needs to happen in an organization that adopts Datawisp  - What is the biggest barrier for people that want to be great in their jobs - Will AI replace data scientists?  - And much more! * You can connect with Mo at: - LinkedIn: https://www.linkedin.com/in/mo.../    - X: @ElectronicMo  - email: mailto:mo@datawisp.io  - Datawisp: https://www.datawisp.io/  You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:      - http://linkedin.com/company/pr... linkedin.com/company/product-for-product-podcast    - https://www.linkedin.com/in/ma... - linkedin.com/in/mattgreenanalytics/   - http://www.linkedin.com/in/mik... - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Have you ever wished you had one book to learn from early in your career, and avoid many mistakes? We found one of those for product professionals, and this episode is all about that!“Aligned: Stakeholder Management for Product Leaders” by Bruce McCarthy and Melissa Appel is a must read for every product person. It will help you understand the intricacies of stakeholder management, and put into action a plan to build a healthy relationship with your stakeholders, one that you need to nurture and grow in order to be successful in your job.On our first episode of 2025 we had the pleasure to meet with Bruce, Founder at Product Culture, and Melissa, Executive Product Management Coach at Product Culture, co-authors of the book.In the episode, Bruce and Melissa shared with us how they each got to Product Management and eventually to write Aligned, who the book is for, how they approached writing it, and so much more!Join Matt and Moshe as they learn from Bruce and Melissa:The challenges product people have with stakeholders, such as saying no, cultural and language differences, remote environments, etcTools to establish rapport with stakeholders, such as socializing, 1-on-1s, discovery interviews, mirroring, etcThe biggest thing that will help you grow your career in productHow to get stakeholders involved in ways that will get their buy-insThe book’s structure, weaved into it a story with examples on how to use the listed toolsSome of the tools in the book, such as the Stakeholders CanvasCan stakeholders benefit from reading the book?Tools they love using as product professionalsAnd so much more…Connect with Bruce and Melissa:Bruce’s LinkedIn: https://www.linkedin.com/in/brucemccarthy/ Melissa’s LinkedIn: https://www.linkedin.com/in/melappel/ Aligned book’s resources: Alignedthebook.com Product Culture: Productculture.com Connect with Matt and Moshe on LinkedIn:Matt Green: https://www.linkedin.com/in/mattgreenanalytics Moshe Mikanovsky: https://www.linkedin.com/in/mikanovsky Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️