Product for Product Management

As we traditionally have done in previous years, we’re excited to feature innovative founders who are building exciting tools for product professionals. Continuing our Startups of 2025 series, we welcome Nathan Ngai, CEO and founder of Arkhet.On the show, we explore with Nathan his journey—from over a decade in product design, running countless discovery workshops and design sprints, to becoming a founder aiming to rethink how AI can work for product people. Frustrated by the boom of AI tools that overpromised yet underdelivered, Nathan set out to build Arkhet—an AI-powered wireframing and prototyping platform designed to give product managers and teams more control, speed, and clarity.With Arkhet, instead of relying solely on the back-and-forth of prompt engineering (and getting results you didn’t ask for), users start visually—building wireframes and layering prompts on top of them. It’s a purposeful approach: if you know what you want to build, Arkhet lets you highlight and describe specific sections, apply your style guide, and collaborate more effectively with designers. The short-term goal: empower PMs to create prototypes faster and more collaboratively, with future possibilities that could extend into full product builds.Join Matt and Moshe as they explore with Nathan:The founding story of Arkhet and why visual prompting solves a major gap in today’s AI toolsHow Arkhet integrates the best of traditional wireframing with generative AI to speed up prototypingThe differences between Arkhet and other AI design/prototyping productsHow it streamlines the collaboration between product managers and designersBeta success stories and why Product Managers are choosing Arkhet over other AI toolsPivoting from a designer-first ICP to focusing on Product Managers—and why both roles will remain crucialWhy AI won’t replace Product Managers or designers, but can help them work better and fasterThe roadmap for style guide personalization, Figma integration, and beyondAnd much more!You can connect with Nathan at:LinkedIn: https://www.linkedin.com/in/ngainathan/ArkhetYou can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

As we traditionally have done in previous years, we got to feature some exciting startups this year too. Featuring visionary founders who are building exciting tools for product people, we are starting Startups of 2025 with Sahil Jain, cofounder and CEO of Samepage.ai.On the show we explore with Sahil his journey—from gaming enthusiast and QA tester at Yahoo to serial entrepreneur building products that solve the toughest challenges for product teams. Sahil shares how experiences at AOL, Trigger.io, AdStage (which he ran for 8 years and sold to TapClicks), and weekly conversations with VCs and startups led him to an important insight: most product teams struggle to stay truly aligned. That challenge became the spark for Samepage.ai, where the mission is to solve information asymmetry and help product managers focus more on communicating what matters.Join Matt and Moshe as they explore with Sahil:The founding story of Samepage.ai and why alignment is the central challenge for product managersHow product teams lose context and fall out of sync—with communication making up to 80% of a PM’s roleThe evolution of Samepage.ai from a “blank slate” approach beyond traditional tools like email and SlackLeveraging GenAI to surface relevant, daily insights from scattered sources (Slack, Linear, Github, and more)AI copilots for product managers: creating streams for weekly status updates, release notes, and trend analysis while keeping humans in the loopThe real challenges of transmitting vs. interpreting information, and supporting teams with diverse learning styles and cultural backgroundsEarly success stories from beta usersSahil’s process for validating and iterating Samepage, building in stages, and focusing on solving the right problemsThe future vision for Samepage.ai and how context-aware AI tools will enable better information retrieval, synthesis, and distributionAnd much more!Want to try Samepage.ai? Sahil will expedite your access to the beta program, so do connect with Sahil directly for access!You can connect with Sahil at:LinkedIn: https://www.linkedin.com/in/sahilio/ Email: Sahil@samepage.aiSamepage.ai You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:  Product for Product Podcast - linkedin.com/company/product-for-product-podcast    Matt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Join Randy Silver, a product and leadership coach with a rich background in music journalism and Amazon Music, as he discusses the Product Environment Canvas—a framework he devised to enhance team alignment. He shares insights on the four crucial components: strategy, people, process, and perception. Randy emphasizes how misalignment can derail projects and highlights the importance of fostering open communication within teams. His unique perspectives will inspire product managers to tackle challenges and build successful products through collaboration and structured processes.

Do you have a method to reach Product Market Fit (PMF) with your product?In this episode, we’re joined by Giacomo Poggiali, a Sparring Partner for bold partners at Sparring Startups, to learn about his  “Product Engine” framework for reaching PMF. Giacomo is a product coach and repeat founding product leader who has helped over 150 startups navigate the challenging path to product-market fit (PMF). Giacomo shares how his journey began with the lean startup methodology as his thesis, and how he’s since applied those principles across design, product, and marketing in early-stage companies. After experiencing the transformation that comes with reaching PMF firsthand, Giacomo became passionate about helping other teams replicate that journey—again and again.We dive into Giacomo’s perspective on what PMF really means, moving beyond textbook definitions to describe how it actually feels for a team: the shift from pushing a boulder uphill to racing after it as momentum takes hold. Drawing from years of hands-on experience, Giacomo introduces his “Product Engine” framework—a practical playbook for identifying your most valuable users, uncovering what truly drives value, and systematically removing blockers to adoption.Join Matt and Moshe as they explored with Giacomo:The difference between pre- and post-PMF challenges for product teamsWhat the Product Engine is, and how it helps startups identify their lighthouse users and core valueHow to use behavioral data and qualitative insights to uncover value blockersThe 80/20 approach: why doubling down on core value matters more than fixing every blockerWhen and how to off-board users who aren’t a good fitReal-world examples of the Product Engine in action, including pivots and surprising discoveriesApplying the Product Engine to B2B, B2C, and API productsPractical steps for product managers to start implementing the frameworkWhere AI can support the process of finding PMFAdvice for teams and PMs on building something truly valuable—and knowing when you’ve reached PMFAnd much more!You can connect with Giacomo at:LinkedIn: https://www.linkedin.com/in/giacomopoggiali/ Sparing Startups: https://www.sparringstartups.com/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:     -  Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

APIs are products but they don’t always get the same focus they deserve to be successful.In this episode of the Product for Product Podcast, we sit down with Deepa Goyal, Product Strategy Leader at Postman and author of API Analytics for Product Managers: Understand key API metrics that can help you grow your business, to explore what it takes to manage APIs as products.Deepa shares her journey from PayPal and Twilio to her current role at Postman, and discusses the rise of the API Product Manager and how APIs are shaping modern organizations.We explore why Deepa wrote her book, who it’s for, and what product managers—whether or not they work directly with APIs—can learn from it. Deepa explains how analytics are critical for measuring API success, the unique challenges of building API products, and why developers are often the primary customers. In addition, she shares insights from her research for the book and the writing process, including how she validated her ideas and what she learned about the API lifecycle, onboarding, and product-market fit. Join Matt and Moshe as they explore with Deepa:The rise of the API Product Manager and how APIs are transforming businessesDifferent types of APIs—internal, external, and partner—and their strategic impactWhy analytics are essential for measuring API product successUnique challenges of building API products Insights from writing and validating her book, API Analytics for PMsThe impact of AI on product management and the future of APIsStrategies for API pricing and revenue modelsKey metrics and leading indicators for API adoption and activationAdvice for product managers looking to build technical skills and drive impactAnd much moreYou can connect with Deepa at:LinkedIn: https://www.linkedin.com/in/deepag/ X: @1sprintatatimeAPI Analytics for Product Managers book: https://www.amazon.com/API-Analytics-Product-Managers-Understand/dp/1803247657 You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:     -  Product for Product Podcast - linkedin.com/company/product-for-product-podcast    Matt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In this episode we welcome Marcus Polini to share the story behind his recent job search in product leadership, and the practical tools, frameworks, and mindsets that helped him land his next big role.Marcus’s journey, like almost every product person we talked with, is anything but linear. From his roots in geomatics engineering and a hackathon win that led to founding CityConnect, to the hard lessons of startup failure, Marcus’s path has been shaped by persistence and a passion for building. After applying to 60 front-end engineering jobs, he pivoted into project management and quickly found his calling in product, bridging his entrepreneurial appetite with a growing interest in healthcare and technology.Before entering the job market, Marcus headed Product at Medstack, which was acquired and his position was cut during the merger. This was an opportunity for him to explore what he loves doing and where he sees himself in his future career path. His path to his current position, as Head of Product, Platform at Dispatch Integration, inspired us to talk with him on the show about the process and tools he applied.Join Matt and Moshe as we dive deep into Marcus’s most recent job search, exploring:How he used the Phyl Terry’s  “Never Search Alone” process to set up a Job Search Council who helped him move through the searchThe frameworks he used to narrow down his values, passions, and motivating forcesHow he planned his career path as a product, complete with KPIs for personal outcomesThe tactical tools that made a differenceUsing consulting as a path to a full-time product leadership role at Dispatch IntegrationThe critical role of community and mentorship throughout the processThe impact of AI on the modern job searchHow to use AI thoughtfully to enhance, not replace, your authenticity in the job searchHis favorite AI tools and how he uses them And so much more!You can connect with Marcus at:LinkedIn: https://www.linkedin.com/in/mpolini/ Article and template used for the process: https://open.substack.com/pub/productbymarcus/p/the-compass-i-didnt-know-i-neededYou can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

What does it really take to build products that drive results, and how can experimentation transform your business? In this episode of the Product for Product Podcast, we sit down with Erin Weigel, author of Design for Impact, Advisor at ABsmartly and Principal Designer, to unpack the essential lessons from her new book and her years of experience at Booking.com.Erin shares why Design for Impact was the book that needed to be written, not just for designers, but for anyone looking to grow their business or product through scientific experimentation and system thinking. Drawing on her journey from internal talks to conference keynotes, Erin reveals how she developed the Conversion Design Process and the “flying wheel” visual that demystifies how businesses really work.Erin also discusses why experimentation requires bravery from leadership, how to get buy-in without waiting for permission, and why simple, proven tools often outperform complex processes. Join Matt and Moshe as we dived with Erin into:Her background and how she got to write the bookThe step-by-step process Erin used at Booking.com—and how it can be generalized to any organizationHow to apply experimentation and A/B testing beyond the design teamWhy ownership in experimentation should be shared, not siloed, to strengthen outcomesThe counterintuitive truths behind successful organizations (and why most common assumptions are wrong)How to start building a culture of experimentation, even if your company isn’t there yetThe importance of “testing like you’re wrong” and being honest with what the data showsPractical frameworks like the 60-40 split (60% low-effort experiments, 40% long-term bets) to prioritize learning and impactAnd so much more!You can connect with Erin at:LinkedIn: https://www.linkedin.com/in/erindoesthings/ Website: erindoesthings.com Design for Impact book: https://erindoesthings.com/design-for-impact/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In this episode, we dive into the world of product localization with Alexander Murauski, CEO of Alconost. Alexander shares his journey building localization solutions and growing Alconost into a leader in the field, drawing from years of experience working with diverse clients and developing in-house tools. Whether you’re launching a new app or scaling a global platform, Alexander’s insights reveal why thoughtful localization is essential for reaching new markets and delivering a seamless user experience.We explore the practical roadmap for successful localization projects, from the earliest planning stages to implementation and quality assurance. Alexander explains the technical and cultural challenges teams face, the importance of choosing the right tools, and how AI is changing the translation landscape. He also discusses how localization impacts everything from UX design to analytics, and why building a strong relationship with translators is key to long-term success.Join Matt and Moshe as we chatted with Alexander about:His journey to founding Alconost and building localization solutionsWhy localization matters for global productsPlanning and roadmapping for multilingual launchesTechnical considerations such as resource separation, font and file formats, and internationalizationBest practices for white-labeled software and client-specific terminologyThe role of localization management platforms and recommendations for someIntegrating localization with source control and development workflowsHow AI and LLMs are transforming translation pipelinesThe importance of context, glossaries, and UX copy editorsQuality assurance and the evolving role of translatorsWhere to start: focusing on the main user journeyAlexander’s advice for product teams and common pitfalls to avoidAnd much more!You can connect with Alexander at:LinkedIn: https://www.linkedin.com/in/amurauski/ Alconost: https://alconost.com/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Digital transformations are hard! But they are a necessary need in our era for any organization who wants to keep their competitive edge, adapt to changing environments, build moats against new disruptors, and grow their market share. And more complex the organization structure and ecosystem are, the more challenging said transformation, hence the need for tools and frameworks to help us.On the show today we met with Kiron Jones, Group Product Manager at Springer Nature, the world's largest academic book and journals publisher. The organization was created by a merger and acquisition of multiple publishers. This created a complex technical environment of many systems to support the business, publish the books and journals, and access the market.In addition, the entire academic publishing sector has moved into a new open access model. Where in the past, libraries had to buy subscriptions to give access to readers for the materials, these days the access to the materials is free, and the authors are the ones charged to publish. Servicing this changed model has challenged the industry to come up with new solutions for the new clients, while still supporting high quality publications.Product management in such an environment, as we learn from Kiron, is a challenging and rewarding task. The tools he and his team are using, and in some cases still on the lookout for, are helping them with stakeholder communication, prioritization and roadmapping, and so much more.Join Matt and Moshe as we chatted with Kiron about:How he got into product managementDigital and product challenges from Mergers and Acquisitions (M&A)Dealing with shifting ecosystem that changes the Product-Market Fit, the user and buyers personas, their user journey, and the tools needed to create value for themDealing with challenges when not knowing who your users areSome of the tools and methods he is using to help with these challengesOpportunities for new tools that can solve more problemsCMS as a tool both for users and for product peopleSome success and failure stories with tools adoptionHow AI can help in elevating some of the workAnd much more!You can connect with Kiron at:LinkedIn: https://www.linkedin.com/in/kironjones/If you are in London, at local product meetingsYou can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Have you ever been asked by a non-product person “what is it that you actually do?” We are sure you have! We know we and many of our friends have been through this, and it’s never an easy task to explain. Moreover, don’t you sometimes feel that people you work with - your teammates, stakeholders, and even your boss - don’t always understand what a Product Manager job really is? That was the exact problem our guest in this episode was about to solve. And the solution she built is… a children's book!  Meet Tami Reiss, product leader and founder of Leader Within, where she conducts keynote speaking, training, workshops, exec coaching and more! Tami wrote the book “What do Product Managers Do?A primer for aspiring PMs of all ages and parents who aren't sure it's a real job”, due to be released May 15th.Inspired by her own children, the book is a rhyming introduction to leadership and influence. Packaged with beautiful illustrations by V Lubow, and a dictionary with simple definitions of the terms we take for granted, this book does a great - and entertaining - job in explaining what we do, who we work with, some of our challenges and more. Join Matt and Moshe as we chatted with Tami about: - Her background in product and leadership - How she got to write the book - Building the book as a product - Product Management lessons learned from working on the book - A/B testing and user testing - testing the stanza and words in the book - The complexity of the terms and words we are using  - Her vision for the book and how it can help all of us product people - How would AI impact the job of PMs and the team in the future - When is the best time for inspiration for new ideas? - The importance of humility - even to admit that the data might be wrong - Listen to some fun stanza read by Tami, and how much meaning they pack in a few words - What does “dream” means (in the product context) and why is it important for product people to share it - Where can you get the book once it’s out - And much more! You can connect with Tami at: - LinkedIn: https://www.linkedin.com/in/ta.../  - Website:  http://tamireiss.com/  - Join the book’s waitlist: https://theleaderwith.in/book   - Watch the video: https://www.youtube.com/watch?...=qbLq73dKOCA  You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: - http://linkedin.com/company/pr... linkedin.com/company/product-for-product-podcast  - https://www.linkedin.com/in/ma... - linkedin.com/in/mattgreenproduct/ - http://www.linkedin.com/in/mik... - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️