Product for Product Management

We’re excited to feature another visionary builder in product management: Tim Herbig, Product Coach and author of the newly released book “Real Progress: How to Connect the Dots of Product Strategy, OKRs and Discovery”.In this episode, Tim joins Matt and Moshe to share how his journey, from being handed a Product Owner role out of the blue, to leading teams and coaching organizations, shaped his mission to help product managers connect strategy, OKRs, and discovery into a framework for real impact.Tim draws on his years of experience across diverse industries and organizations to address a challenge he’s seen again and again: teams invite him to solve one issue but quickly discover there are deeper, often interlinked problems between strategic planning, measuring progress, and enabling effective discovery. That’s the gap he set out to fill with his book, a hands-on resource designed specifically for PMs and teams looking to go beyond process and frameworks, and start making progress that matters.Join Matt and Moshe as they explore with Tim:The story behind writing “Real Progress” and connecting the dots between strategy, OKRs, and discoveryWhy so many teams appear busy but are stuck making “alibi progress” instead of real impactThe Progress Wheel: a visual tool for mapping how strategic, measurable change drives product successHow to think critically about frameworks, challenging readers to adapt tools for their own context, rather than following them blindlyThe book’s practical structure: workbook-like prompts and non-linear sections for self-assessment and targeted improvementKey building blocks of strategy and how they relate to various templates and organizational maturityLinking company strategy to product strategy, and the strategic thinking required for product leadersUsing OKRs to measure if your strategy is working, and spotting when OKRs reveal deeper strategic problemsRole of discovery in reducing strategic risk and building conviction, including how Tim’s Evidence Strength Matrix helps teams evaluate signalsFirst steps for teams looking to connect their frameworks and drive improvementAnd much more!Thinking about making progress in your product work? Check out Tim’s book at realprogressbook.com and connect with him on LinkedIn or herbig.co.You can find the podcast’s page, and connect with Matt and Moshe on LinkedIn:Product for Product Podcast - http://linkedin.com/company/product-for-product-podcast  Matt Green - https://www.linkedin.com/in/mattgreenproduct/ Moshe Mikanovsky - http://www.linkedin.com/in/mikanovsky Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

As part of our ongoing effort to equip product professionals with the best frameworks and resources, this episode takes a different turn. Moshe steps up as the main speaker to introduce the Product Manager Toolkit, a comprehensive framework he created to help product managers select and implement tools more efficiently and strategically.On the show, Moshe walks Matt through the toolkit live using Miro, highlighting how it’s designed around the very principles they’ve discussed with guests throughout the history of the podcast. Now published as a template in Miroverse (with nearly 1,000 views and 44 copies!), the toolkit is freely available for product people everywhere. Moshe shares its origin, core components, and how it’s become a valuable resource for teams mapping out their needs in today’s dynamic product landscape. Join Matt and Moshe as they explore:The end-to-end workflow for product tool selection, from identifying needs and prioritizing requirements to shortlisting, testing, and implementing solutionsA visual ecosystem diagram capturing the full product management cycle, including ideation, strategy, delivery, and ongoing monitoringThe Product Manager Tool Mapping Template, guiding PMs to connect needs with tool options, while considering organization size, culture, maturity, and budgetInsights on the interconnectedness of modern product tools and prioritizing tasks by urgency and importanceThe ever-evolving list of 150+ product management tools on Airtable and the challenge of keeping resource lists up-to-datePractical product selection criteria, including wide vs. deep tools, entry-level vs. advanced features, integration requirements, AI support, vendor reliability, and customer supportThe importance of defining success criteria, creating rigorous test cases, and assessing support and long-term costs before making a commitmentWhy it’s crucial to evaluate not just features and price, but factors like company culture, scalability, and support processesMoshe’s vision for a book focused on tool selection frameworks - if you think it’s a good idea, let him know!And much more!Ready to streamline your approach to tool selection? Access the Miroverse Product Manager Toolkit template, share your feedback, and join the conversation!You can find the toolkit and connect with Moshe at:Product Manager Toolkit Miroverse Template Products for Good: productsforgood.co LinkedIn: Moshe MikanovskyAnd don’t forget to connect with Matt and the podcast:Product for Product PodcastMatt GreenNote: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

As we continue our tradition of highlighting innovative startups building for product professionals, we’re excited to introduce Matan Kleyman, CEO and Co-Founder of Hunch, on this week’s episode.On the show, Matan shares his journey from technical engineering and data science roles to leading product teams and hosting a podcast focused on AI and product management. Now with Hunch, he’s set out to solve a problem many product managers know well: after all the investment in collecting and aggregating data, only a handful of senior data engineers truly know how to use it.With that problem in mind, Hunch is on a mission to democratize data access, giving product people rapid, autonomous, and approachable ways to get insights, act on their hunches, and unlock value from their company’s data.Join Matt and Moshe as they explore with Matan:The founding story of Hunch and why product managers are at the center of their visionHow Hunch enables any team member to query data using a ChatGPT-like interface and ready-made templatesTurning raw insights into dashboards and customizable data apps with no technical background requiredHunch’s two big differentiators: optimizing for speed and for true autonomyReal-world use cases, from engineers and PMs, to data-driven decision-making in actionHow Hunch supports both quantitative (what happened in the product) and qualitative (what should happen next) analysis, including transcript integrationsMatan’s philosophy on building trust: prioritizing transparency over rigid accuracy and giving users control over contextBest practices for onboarding, context management, and building knowledge sets in HunchLessons from building their public roadmap and belief in open, user-driven product developmentThe future of product management as a hybrid of visionary leadership and orchestrationAnd much more!Curious to try Hunch or learn more? Connect with Matan:LinkedIn: https://www.linkedin.com/in/matankleyman/ Hunch: https://www.hunch.dev/ You can find the podcast’s page, and connect with Matt and Moshe on LinkedIn:Product for Product PodcastMatt GreenMoshe MikanovskyNote: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

As we traditionally have done in previous years, we’re excited to feature innovative founders who are building exciting tools for product professionals. Continuing our Startups of 2025 series, we welcome Nathan Ngai, CEO and founder of Arkhet.On the show, we explore with Nathan his journey—from over a decade in product design, running countless discovery workshops and design sprints, to becoming a founder aiming to rethink how AI can work for product people. Frustrated by the boom of AI tools that overpromised yet underdelivered, Nathan set out to build Arkhet—an AI-powered wireframing and prototyping platform designed to give product managers and teams more control, speed, and clarity.With Arkhet, instead of relying solely on the back-and-forth of prompt engineering (and getting results you didn’t ask for), users start visually—building wireframes and layering prompts on top of them. It’s a purposeful approach: if you know what you want to build, Arkhet lets you highlight and describe specific sections, apply your style guide, and collaborate more effectively with designers. The short-term goal: empower PMs to create prototypes faster and more collaboratively, with future possibilities that could extend into full product builds.Join Matt and Moshe as they explore with Nathan:The founding story of Arkhet and why visual prompting solves a major gap in today’s AI toolsHow Arkhet integrates the best of traditional wireframing with generative AI to speed up prototypingThe differences between Arkhet and other AI design/prototyping productsHow it streamlines the collaboration between product managers and designersBeta success stories and why Product Managers are choosing Arkhet over other AI toolsPivoting from a designer-first ICP to focusing on Product Managers—and why both roles will remain crucialWhy AI won’t replace Product Managers or designers, but can help them work better and fasterThe roadmap for style guide personalization, Figma integration, and beyondAnd much more!You can connect with Nathan at:LinkedIn: https://www.linkedin.com/in/ngainathan/ArkhetYou can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

As we traditionally have done in previous years, we got to feature some exciting startups this year too. Featuring visionary founders who are building exciting tools for product people, we are starting Startups of 2025 with Sahil Jain, cofounder and CEO of Samepage.ai.On the show we explore with Sahil his journey—from gaming enthusiast and QA tester at Yahoo to serial entrepreneur building products that solve the toughest challenges for product teams. Sahil shares how experiences at AOL, Trigger.io, AdStage (which he ran for 8 years and sold to TapClicks), and weekly conversations with VCs and startups led him to an important insight: most product teams struggle to stay truly aligned. That challenge became the spark for Samepage.ai, where the mission is to solve information asymmetry and help product managers focus more on communicating what matters.Join Matt and Moshe as they explore with Sahil:The founding story of Samepage.ai and why alignment is the central challenge for product managersHow product teams lose context and fall out of sync—with communication making up to 80% of a PM’s roleThe evolution of Samepage.ai from a “blank slate” approach beyond traditional tools like email and SlackLeveraging GenAI to surface relevant, daily insights from scattered sources (Slack, Linear, Github, and more)AI copilots for product managers: creating streams for weekly status updates, release notes, and trend analysis while keeping humans in the loopThe real challenges of transmitting vs. interpreting information, and supporting teams with diverse learning styles and cultural backgroundsEarly success stories from beta usersSahil’s process for validating and iterating Samepage, building in stages, and focusing on solving the right problemsThe future vision for Samepage.ai and how context-aware AI tools will enable better information retrieval, synthesis, and distributionAnd much more!Want to try Samepage.ai? Sahil will expedite your access to the beta program, so do connect with Sahil directly for access!You can connect with Sahil at:LinkedIn: https://www.linkedin.com/in/sahilio/ Email: Sahil@samepage.aiSamepage.ai You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:  Product for Product Podcast - linkedin.com/company/product-for-product-podcast    Matt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Join Randy Silver, a product and leadership coach with a rich background in music journalism and Amazon Music, as he discusses the Product Environment Canvas—a framework he devised to enhance team alignment. He shares insights on the four crucial components: strategy, people, process, and perception. Randy emphasizes how misalignment can derail projects and highlights the importance of fostering open communication within teams. His unique perspectives will inspire product managers to tackle challenges and build successful products through collaboration and structured processes.

Do you have a method to reach Product Market Fit (PMF) with your product?In this episode, we’re joined by Giacomo Poggiali, a Sparring Partner for bold partners at Sparring Startups, to learn about his  “Product Engine” framework for reaching PMF. Giacomo is a product coach and repeat founding product leader who has helped over 150 startups navigate the challenging path to product-market fit (PMF). Giacomo shares how his journey began with the lean startup methodology as his thesis, and how he’s since applied those principles across design, product, and marketing in early-stage companies. After experiencing the transformation that comes with reaching PMF firsthand, Giacomo became passionate about helping other teams replicate that journey—again and again.We dive into Giacomo’s perspective on what PMF really means, moving beyond textbook definitions to describe how it actually feels for a team: the shift from pushing a boulder uphill to racing after it as momentum takes hold. Drawing from years of hands-on experience, Giacomo introduces his “Product Engine” framework—a practical playbook for identifying your most valuable users, uncovering what truly drives value, and systematically removing blockers to adoption.Join Matt and Moshe as they explored with Giacomo:The difference between pre- and post-PMF challenges for product teamsWhat the Product Engine is, and how it helps startups identify their lighthouse users and core valueHow to use behavioral data and qualitative insights to uncover value blockersThe 80/20 approach: why doubling down on core value matters more than fixing every blockerWhen and how to off-board users who aren’t a good fitReal-world examples of the Product Engine in action, including pivots and surprising discoveriesApplying the Product Engine to B2B, B2C, and API productsPractical steps for product managers to start implementing the frameworkWhere AI can support the process of finding PMFAdvice for teams and PMs on building something truly valuable—and knowing when you’ve reached PMFAnd much more!You can connect with Giacomo at:LinkedIn: https://www.linkedin.com/in/giacomopoggiali/ Sparing Startups: https://www.sparringstartups.com/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:     -  Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

APIs are products but they don’t always get the same focus they deserve to be successful.In this episode of the Product for Product Podcast, we sit down with Deepa Goyal, Product Strategy Leader at Postman and author of API Analytics for Product Managers: Understand key API metrics that can help you grow your business, to explore what it takes to manage APIs as products.Deepa shares her journey from PayPal and Twilio to her current role at Postman, and discusses the rise of the API Product Manager and how APIs are shaping modern organizations.We explore why Deepa wrote her book, who it’s for, and what product managers—whether or not they work directly with APIs—can learn from it. Deepa explains how analytics are critical for measuring API success, the unique challenges of building API products, and why developers are often the primary customers. In addition, she shares insights from her research for the book and the writing process, including how she validated her ideas and what she learned about the API lifecycle, onboarding, and product-market fit. Join Matt and Moshe as they explore with Deepa:The rise of the API Product Manager and how APIs are transforming businessesDifferent types of APIs—internal, external, and partner—and their strategic impactWhy analytics are essential for measuring API product successUnique challenges of building API products Insights from writing and validating her book, API Analytics for PMsThe impact of AI on product management and the future of APIsStrategies for API pricing and revenue modelsKey metrics and leading indicators for API adoption and activationAdvice for product managers looking to build technical skills and drive impactAnd much moreYou can connect with Deepa at:LinkedIn: https://www.linkedin.com/in/deepag/ X: @1sprintatatimeAPI Analytics for Product Managers book: https://www.amazon.com/API-Analytics-Product-Managers-Understand/dp/1803247657 You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:     -  Product for Product Podcast - linkedin.com/company/product-for-product-podcast    Matt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In this episode we welcome Marcus Polini to share the story behind his recent job search in product leadership, and the practical tools, frameworks, and mindsets that helped him land his next big role.Marcus’s journey, like almost every product person we talked with, is anything but linear. From his roots in geomatics engineering and a hackathon win that led to founding CityConnect, to the hard lessons of startup failure, Marcus’s path has been shaped by persistence and a passion for building. After applying to 60 front-end engineering jobs, he pivoted into project management and quickly found his calling in product, bridging his entrepreneurial appetite with a growing interest in healthcare and technology.Before entering the job market, Marcus headed Product at Medstack, which was acquired and his position was cut during the merger. This was an opportunity for him to explore what he loves doing and where he sees himself in his future career path. His path to his current position, as Head of Product, Platform at Dispatch Integration, inspired us to talk with him on the show about the process and tools he applied.Join Matt and Moshe as we dive deep into Marcus’s most recent job search, exploring:How he used the Phyl Terry’s  “Never Search Alone” process to set up a Job Search Council who helped him move through the searchThe frameworks he used to narrow down his values, passions, and motivating forcesHow he planned his career path as a product, complete with KPIs for personal outcomesThe tactical tools that made a differenceUsing consulting as a path to a full-time product leadership role at Dispatch IntegrationThe critical role of community and mentorship throughout the processThe impact of AI on the modern job searchHow to use AI thoughtfully to enhance, not replace, your authenticity in the job searchHis favorite AI tools and how he uses them And so much more!You can connect with Marcus at:LinkedIn: https://www.linkedin.com/in/mpolini/ Article and template used for the process: https://open.substack.com/pub/productbymarcus/p/the-compass-i-didnt-know-i-neededYou can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

What does it really take to build products that drive results, and how can experimentation transform your business? In this episode of the Product for Product Podcast, we sit down with Erin Weigel, author of Design for Impact, Advisor at ABsmartly and Principal Designer, to unpack the essential lessons from her new book and her years of experience at Booking.com.Erin shares why Design for Impact was the book that needed to be written, not just for designers, but for anyone looking to grow their business or product through scientific experimentation and system thinking. Drawing on her journey from internal talks to conference keynotes, Erin reveals how she developed the Conversion Design Process and the “flying wheel” visual that demystifies how businesses really work.Erin also discusses why experimentation requires bravery from leadership, how to get buy-in without waiting for permission, and why simple, proven tools often outperform complex processes. Join Matt and Moshe as we dived with Erin into:Her background and how she got to write the bookThe step-by-step process Erin used at Booking.com—and how it can be generalized to any organizationHow to apply experimentation and A/B testing beyond the design teamWhy ownership in experimentation should be shared, not siloed, to strengthen outcomesThe counterintuitive truths behind successful organizations (and why most common assumptions are wrong)How to start building a culture of experimentation, even if your company isn’t there yetThe importance of “testing like you’re wrong” and being honest with what the data showsPractical frameworks like the 60-40 split (60% low-effort experiments, 40% long-term bets) to prioritize learning and impactAnd so much more!You can connect with Erin at:LinkedIn: https://www.linkedin.com/in/erindoesthings/ Website: erindoesthings.com Design for Impact book: https://erindoesthings.com/design-for-impact/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️