Product for Product Management EP 133 - API Analytics for PMs with Deepa Goyal
Jul 9, 2025
01:05:08
APIs are products but they don’t always get the same focus they deserve to be successful.In this episode of the Product for Product Podcast, we sit down with Deepa Goyal, Product Strategy Leader at Postman and author of API Analytics for Product Managers: Understand key API metrics that can help you grow your business, to explore what it takes to manage APIs as products.
Deepa shares her journey from PayPal and Twilio to her current role at Postman, and discusses the rise of the API Product Manager and how APIs are shaping modern organizations.We explore why Deepa wrote her book, who it’s for, and what product managers—whether or not they work directly with APIs—can learn from it. Deepa explains how analytics are critical for measuring API success, the unique challenges of building API products, and why developers are often the primary customers.
In addition, she shares insights from her research for the book and the writing process, including how she validated her ideas and what she learned about the API lifecycle, onboarding, and product-market fit.
Join Matt and Moshe as they explore with Deepa:
Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.
Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
Deepa shares her journey from PayPal and Twilio to her current role at Postman, and discusses the rise of the API Product Manager and how APIs are shaping modern organizations.We explore why Deepa wrote her book, who it’s for, and what product managers—whether or not they work directly with APIs—can learn from it. Deepa explains how analytics are critical for measuring API success, the unique challenges of building API products, and why developers are often the primary customers.
In addition, she shares insights from her research for the book and the writing process, including how she validated her ideas and what she learned about the API lifecycle, onboarding, and product-market fit.
Join Matt and Moshe as they explore with Deepa:
- The rise of the API Product Manager and how APIs are transforming businesses
- Different types of APIs—internal, external, and partner—and their strategic impact
- Why analytics are essential for measuring API product success
- Unique challenges of building API products
- Insights from writing and validating her book, API Analytics for PMs
- The impact of AI on product management and the future of APIs
- Strategies for API pricing and revenue models
- Key metrics and leading indicators for API adoption and activation
- Advice for product managers looking to build technical skills and drive impact
- And much more
- LinkedIn: https://www.linkedin.com/in/deepag/
- X: @1sprintatatime
- API Analytics for Product Managers book: https://www.amazon.com/API-Analytics-Product-Managers-Understand/dp/1803247657
- Product for Product Podcast - linkedin.com/company/product-for-product-podcast
- Matt Green - linkedin.com/in/mattgreenproduct/
- Moshe Mikanovsky - linkedin.com/in/mikanovsky/
Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.
Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️