Product for Product Management

EP 96 - Crafting the Product Story with Tovit Neizer

Jan 17, 2024

50:01

Happy New Year product people! We are starting the year with some exciting guests that we have recently met through many different networking events (both online and offline) and we thought their unique point of views can give you so much value!

Our first one is Tovit Neizer. Tovit is a business storyteller, owner and chief storyteller at Yellow Bricks. But she is so much more than that - she is an author, her career had multiple entrepreneurship with startups she founded, and she actually started in journalism. Her career has led her in an interesting, sometimes winding path to where she is these days - helping startups and other businesses understand and carve their story, so they can convey it better to the world.

As product managers, we know how important it is to be storytellers, so that we can connect with our audience - whether it is our clients and users, or our stakeholders - in a deeper, more meaningful, way. But we don’t always have the right tools to convey these stories. That’s where Tovit comes into the picture, and that’s what we talked with her in this episode.
Using a very simple tool (and once you listen to the episode you will also see the pan there), our imagination can open up towards describing our products, and place them in a story that can then excite everyone!

So come in and listen to our episode, where you can also learn:

The power of listening and waiting
How journalism can help product managers! Some of the parallels between how journalists work and the product management work
How to write your product story? A simple actionable process
Can Matt and Moshe write their stories using that tool?
Which object is ChatGPT?
Is there a right way to tell our story? Or many ways?
And so much more…

You can connect with Tovit at:
- LinkedIn: https://www.linkedin.com/in/tovitneizer/
- Yellow Bricks Website: https://www.yellowbricks.net/

You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
- Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast
- Matt Green - https://www.linkedin.com/in/mattgreenanalytics/
- Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/