Product for Product Management

Starting the User Testing Tools series, Matt and Moshe have a special treat for you, as they met with Kevin Hawkins, Global UX Director at Glovo, to talk about not one product, but four products! With Kevin's broad experience in design, both across time, professional and educational organizations, as well as across continents and many countries, Kevin has deep knowledge and understanding of what features a user testing platform should have, and how these four tools compare. To make it easier to consume, we have split our learning with Kevin to two episodes. The first episode is focused on two products, Maze and UserZoom, and the second episode is focused on UsabilityHub & UserTesting.In this episode, we discussed:What are the types of products in this ecosystem, and which problems they are trying to solve?Making order in the space - what are the right terms to use, and which features to look forWhat is the magic number of users to test with?Maze & User Zoom: What is the their focus and what are they are good at? Which one is deep and which one is wide? What are some of the unique features of each platform?Should we compensate people for their time testing our tests?What one needs to know when conducting the tests, and how the tools help?Some of the things he like and dislike about each of the productsAnd much more…To learn more about Maze: https://maze.co/ To learn more about UserZoom: https://www.userzoom.com/ Connect with Kevin:Linkedin: Kevin​​Website: http://www.kevinthecreator.com/Connect with Matt and Moshe on LinkedIn:MattMoshe*Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

We have a new series for our product management audience, exploring the world of User Testing Tools. In the kickoff episode, Matt and Moshe met to discuss what testing tools are, and what they are expecting to learn in this series, such as:What are the features of user testing tools?Who usually uses them?Where are the testers coming from?What scenarios can be tested?How are results analyzed?And more!The products we will discuss include UserTesting (yes, that’s the name of one of the platforms), Maze, Userzoom, UsabilityHub, Dovetail, Lookback and more.Connect with Matt and Moshe on LinkedIn:MattMosheNote: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Google is sunsetting Google Optimize on September 30th 2023, and the experimentation world is abuzz. Some are upset about losing this free experimentation tool, while others feel it’s a good thing for the future of experiments. Many competing vendors are jumping on the bandwagon to get the business, but some companies will stop experimenting all together. Matt and Moshe dove into this boiling pot with Shiva Manjunath, Experimentation Manager at Solo Brands, and Founder and Co-host at From A to B, to get some insights from an expert in the experimentation field about the situation.Shiva shared with us his take on why people used Google Optimize and some of the varied sentiments with the unfolding situation.In this episode you will learn:Why is Google sunsetting Optimize?Who is using Google Optimize and how is it really going to affect themWas Google Optimize ever the right product for serious experimentation?How did other vendors react to the announcement?The silver lining of the situationSome general thoughts about experimentation; which experimentations tools he likes and might recommend, build vs buy approaches; the future of AI in experimentationAnd much more!You can connect with Shiva at:LinkedIn: https://www.linkedin.com/in/shiva-manjunath/From A to B Podcast: https://www.linkedin.com/company/from-a-to-b-podcast/From A to B Podcast on Spotify: https://podcasters.spotify.com/pod/show/from-a-to-bYou can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Guest Ravi Mehta, former CEO at Outpace and former CPO at Tinder, discusses the Product Competency Toolkit, hiring product managers, and strategies for career growth. Topics include the importance of being a bridge between customers and engineering, the development of the toolkit at TripAdvisor, and the creation of Outpace to democratize access to professional coaching.

Product pricing is one of the challenges we have in Product Management, but we either shy away from it, or alternatively, only use our gut feeling to set up a price, or even worth, price our products compared to our competition.That’s why we invited SaaS pricing expert, Dan Balcauski, Founder and Chief Pricing Officer at Product Tranquility. Dan helps high-volume B2B SaaS CEOs define pricing and packaging for new products. In this episode, Matt and Moshe learned from Dan about the right price for beer, but more importantly, what it takes to come up with software product pricing, as well as some of the tools used in the process.In this episode you will learn:The differences in pricing between different types of productsDifferent type of pricing modelsIs pricing a one time process or ongoing?Who owns pricing in the team?How do we come up with the “right” price?What type of research can one do to determine pricing?Framing your product and changing people perception to how much they are willing to pay for itTools used for the pricing decision supportDifferent way to package our products and how it drives pricingAnd much more!You can connect with Dan at:LinkedIn: https://www.linkedin.com/in/balcauski/Product Tranquility: https://www.producttranquility.com/You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

We have talked in the past about tools for Product Analytics, but we have not yet talked about why analytics are so important for the product manager. It might seem obvious, but it is still a concept that needs more clarification.For exactly that reason, 10 years ago Ben Yoskovitz and Alistair Croll wrote the book “Lean Analytics: Use Data to Build a Better Startup Faster” (O'Reilly), and it is still relevant today, not only to startups entrepreneurs, but to product people.In this episode, Moshe and Matt met with Ben Yoskovitz to hear about the different ways Product Managers use analytics, and what we can learn from Lean Analytics.In the episode we talked about:Taking the theory of Lean Startup to a more actionable place, based on analytics and dataIdentifying the metrics that matter to you - what to track and what to focus on based on the business you are in and the stage you are atWhat makes a good metric? How do I know a number is a good one to look at? What has changed since writing the book?What product managers should learn and focus on?Balancing qualitative and quantitative data and analyticsAnd much more!You can connect with Ben at:LinkedIn: https://www.linkedin.com/in/byosko/ Twitter: @byoskoFocused Chaos: https://www.focusedchaos.co/ Buy the book on Amazon: “Lean Analytics”You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In this podcast episode, Matt and Moshe met to wrap up the Asynchronous Communication Tools series, and share what they learned after discussing three popular products: Microsoft Teams, Loom, and Slack. Microsoft Teams offers comprehensive collaboration features and seamless integration with Microsoft Office suite. Loom simplifies communication through easy video messaging and annotation capabilities, all managed and shared in one SaaS platform. Slack excels in real-time messaging and creating focused discussion channels with many tools and features to find the information later, for all kinds of async scenarios. These tools enhance remote team collaboration and productivity in different ways, making them essential for modern work environments. Choose the right tool based on your team's needs and preferences to improve remote collaboration efforts.Thank you to our guest!Check out other episodes on the Product for Product site!Product for Product PodcastConnect with Matt and Moshe on LinkedIn:Matt GreenMoshe MikanovskyNote: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In our new episode of the Async Communication Tools series Matt and Moshe met with Alex Gueriguian, Chief Product Officer at GoLoot, to talk about Slack as his team’s async communication hub.Slack is probably one of the more known products out there for everyone, but we still learned in this episode about some of the reasons and creative ways to use it.Amongst other things we discussed:Using Slack to replacing emails which are unstructured and hard to search inSlack is like a conveyor belt, bringing the source of truth to youThe importance of transparencyExamples for usage in product managementUsing Slack to communicate externally with clientsBuilding user relationship with a Slack communityPotential of AI to help us get up to speed and summarize discussionsAnd much more…To learn more about Slack:https://slack.com/Connect with Alex on LinkedIn:https://www.linkedin.com/in/alexgueriguian/Connect with Matt and Moshe on LinkedIn:MattMoshe*Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In our next episode of the Async Communication Tools series Matt and Moshe met with Mandar Karlekar, Co-Founder and Product Consultant at Product Rocket, to talk about Loom and how he and his team uses it. With Loom, teams can radically reduce in-person meetings by creating videos of their desktop with their embedded camera video, explaining whatever needs to be explained, and share them on the Loom SaaS platform for whoever needs to see. In the episode, we discussed: - Use cases to use Loom - Why use Loom vs other video recording - Collaboration with other people on the Loom platform - Integrations such as Miro, Slack, Productboard and other tool - Editing features like timing, copy and cloning - What he loves about Loom and some additional features he would like to see - And much more… To learn more about Loom: - https://www.loom.com/ Connect with Mandar on LinkedIn: - https://www.linkedin.com/in/ma... Connect with Matt and Moshe on LinkedIn: - http://www.linkedin.com/in/mat... - http://www.linkedin.com/in/mik... *Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In the first product of the Async Communication Tools series Matt and Moshe met with Justin Meats, VP of Product at RevLocal, to talk about MS Teams as an async (but also synched!) communication tool he is using with his team. MS Teams gained a lot of traction in the past few years, especially with the effects of the Covid pandemic and remote work, but like any other tool, it is about how we use it.In the episode, we discussed:The importance of product culture, trust, transparency and communicationsUsages of MS Teams in different ways in their workflowsThe Microsoft ecosystem and how everything ties in togetherSome unique features that other similar products don’t haveWhy choose MS TeamsAnd much more…To learn more about MS Teams:Microsoft TeamsConnect with Justin on LinkedIn:JustinConnect with Matt and Moshe on LinkedIn:MattMosheNote: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️