Product for Product Management

EP 90 - Startups: FindOurView with George Whitfield

Oct 16, 2023

38:51

Today we are starting a second edition to our startup series! We enjoyed in the past talking with startup founders about the products they are building, so we have collected for you some new tools that are helping Product Managers in new ways!

In this episode, Matt and Moshe are joined by George Whitfield, Co-Founder and CEO of FindOurView, as well as Entrepreneur in Residence at the Martin Trust Center for MIT Entrepreneurship and Lecturer at the MIT Sloan School of Management.
FindOurView is a generative AI product that helps product managers in the discovery process, analyzing and providing proof for hypotheses based on user interviews. It solves the problem of many product people who have the raw data of those interviews, but need to sift through them, read and reread them, and spend hours to find what the data says about a specific question in hand.

We had a fascinating discussion with George about the future of product research. Amongst other things we talked about:

What FindOurView is and how they got to build it
How they pivoted from feedback collection to an AI assistant that helps product researches with their JTBD
How to use FindOurView
How ChatGPT opened the floodgates to this type of solutions but what’s the risks of users trusting AI blindly
The importance of recognizing our biases when doing research
How many research points do we need, and can AI help us nail it down better
A product recommendation from their stack
And much more!

You can connect with George at:

Email: George@findourview.com
LinkedIn: https://www.linkedin.com/in/george-whitfield-mit/
FindOurView: https://www.findourview.com/

You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:

Product for Product Podcast - linkedin.com/company/product-for-product-podcast
Matt Green - linkedin.com/in/mattgreenanalytics/
Moshe Mikanovsky - linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.
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