Product for Product Management EP 94 - Evidence Guided with Itamar Gilad
Dec 13, 2023
46:19
We have a special guest for you in this episode!
Itamar Gilad is a product coach, keynote speaker and now the author of the bestseller Evidence Guided: Creating High Impact Products in the Face of Uncertainty.
For two decades, he held senior product management and engineering roles at Google, Microsoft, and a number of startups. Itamar is the creator of the GIST (Goals, Ideas, Steps and Tasks) model, the Confidence Meter, and other widely-used frameworks and tools. He is a regular speaker at industry events, and he publishes a popular product management newsletter - High Impact Product Management.
Like many other thought leaders in our industry, Gilad learned the hard way what works and what not. Working at Google on Gmail, and taking part in integrating Gmail with G+ (remember that one?). While there, he came up with the idea to split the inbox into different lists of incoming emails based on the user’s interest. The idea was great, but implementing it the right way took many many efforts, all while seeing what happens with G+ adoption. Throughout this experience, Gilad deeply understood how not to go by to develop new products, and developed his GIST model.
In addition, we learned:
Itamar Gilad is a product coach, keynote speaker and now the author of the bestseller Evidence Guided: Creating High Impact Products in the Face of Uncertainty.
For two decades, he held senior product management and engineering roles at Google, Microsoft, and a number of startups. Itamar is the creator of the GIST (Goals, Ideas, Steps and Tasks) model, the Confidence Meter, and other widely-used frameworks and tools. He is a regular speaker at industry events, and he publishes a popular product management newsletter - High Impact Product Management.
Like many other thought leaders in our industry, Gilad learned the hard way what works and what not. Working at Google on Gmail, and taking part in integrating Gmail with G+ (remember that one?). While there, he came up with the idea to split the inbox into different lists of incoming emails based on the user’s interest. The idea was great, but implementing it the right way took many many efforts, all while seeing what happens with G+ adoption. Throughout this experience, Gilad deeply understood how not to go by to develop new products, and developed his GIST model.
In addition, we learned:
- The GIST framework and its components
- The importance of understanding ICE prioritization and how not to misuse it
- How to measure confidence?
- How the scientific method is relevant to building products
- Where does Agile fit in?
- And so much more…
- You can connect with Itamar at:
- LinkedIn: https://www.linkedin.com/in/itamargilad/
- Website: Itamargilad.com
- Evidence Guided: Evidenceguided.com
- Resources: Itamargilad.com/recourses
- You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
- Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast
- Matt Green - https://www.linkedin.com/in/mattgreenanalytics/
- Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/
- Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.