In this episode, website developer Archie Alibasa and I discuss the significance of a well-designed website in enhancing business conversions. Archie, with 15 years of web development experience, shares insights on building user-friendly websites. We cover topics like color palette choices, the importance of balance and separation in design, and the impact of website speed on user experience. For more details on optimizing your website and boosting conversions, visit Archie's website at arcawebsolutions.com.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Optimize your website with Archie Reach out to Archie on FacebookMessage Archie on LinkedInKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramArchie Alibasa’s Links:Check out Archie's website Timestamps:0:00 Well-Designed Websites for Business Conversions13:38 Colors, Emojis, and Building a Website

In this episode of Funnel Fix Friday, I share actionable tips to boost sales conversions on your WordPress sales and checkout pages. Learn the importance of minimizing distractions on sales pages, removing unnecessary headers, and steering clear of exit-intent pop-ups that may hinder the buying process. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Visit Kwadwo’s website for Facebook Ads helpKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Say hi to Kwadwo on InstagramTimestamps:0:00 Improve Sales Conversions on Sales Page13:13 Checkout Page Captcha and Feedback Discussion

Are you ready to illuminate your marketing strategy? Today, we're challenging conventional wisdom by unveiling five simple yet potent marketing lightbulbs that have the potential to ignite success for businesses of all sizes.Join us as we explore the game-changing Five Lightbulbs messaging framework crafted by marketing consultant and copywriter Billy Broas. From straightforward concepts to powerful executions, this episode promises to illuminate your approach to selling. Through captivating anecdotes from his early career, Billy delves into how The Five Lightbulbs inject simplicity and leverage into anyone's marketing strategy. Billy demonstrates how these timeless principles have consistently propelled businesses to success across various industries. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Learn the Five Lightbulbs 5-part email series here: https://fivelightbulbs.com/Eugene Schwartz: Breakthrough Copywriter https://amzn.to/3G6ErIJKwadwo’s Links:Subscribe to The Art of Online Business’s YouTube Channel Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramBilly Broas’ Links:Get to know more about Billy BroasLearn more about The Five LightbulbsTimestamps:00:00 - Introduction03:10 - Details on Billy's transition to online business11:51 - Brain wired to focus on high-impact strategies14:02 - Unacceptable status quo, demand, value in past lessons16:53 - Marketers must understand, empathize before offering solutions22:12 - Copywriting projects focus on bridging message clarity25:01 - Differentiating marketing crucial for standing out29:06 - Minimize hurdles, optimize sales page checkout process33:38 - The importance of outcome in marketing36:07 - Where to learn more about The Five Light Bulbs

In this episode, I share my strategies for effectively scaling Facebook ads in lead generation and sales campaigns. I emphasize the need to stabilize lead costs before scaling and provide insights on managing ad sets during launches.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube ChannelBook a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram

Selling your program before launch isn't about a hard sell; it's about crafting an experience. It's about creating a narrative that resonates, offers that entice, and anticipation that drives action.In our latest episode, I have the pleasure of speaking with Brenna McGowan, a renowned launch strategist and copywriter. Brenna brings her wealth of experience to the table, discussing the importance of a pre-launch phase and how it can drastically improve the success of your launch. Brenna's approach to anticipation marketing isn't just about selling a product; it's about creating a journey for your audience that begins well before the launch.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to this episode, How to Create a Pre-Launch Strategy That Sells Out Your OfferGet the Pre-Launch Cheat SheetKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramBrenna McGowan’s Links:Visit Brenna’s websiteDM Brenna on InstagramConnect with Brenna on FacebookTimestamps:00:00 - Introduction00:34 - Minimizing launch burnout through strategy06:23 -  Market saturation impacts decision-making; allow space.09:38 -  Utilize personality to differentiate during pre-launch period.11:14 -  Client understanding, empathy, and pre-launch strategies fundamental.13:48 -  Exploring authority, credibility, empathy, and personal values.17:00 -  Generate anticipation and excitement for upcoming product launches.20:25 -  Balancing anticipation and excitement for adult consumers.24:40 -  Process facilitates impactful and engaging content creation.27:06 -  Novel ideas drive dopamine and market success.31:04 -  Program offers confidence and value for investment.33:49 -  Parenting with presence, aiming to model calm.37:20 -  Thank you for your time and support.

Are you unsure of whether to include one call to action or multiple in your marketing email? Have you ever wondered how it impacts your conversion rates? In this episode, we'll explore the impact of having multiple calls to action in your email with a real client story. Join me in this insightful episode to uncover the best practices for optimizing your email sequences and maximizing your conversion rates.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo’s Links:Subscribe to The Art of Online Business’s YouTube Channel Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramTimestamps:00:00 - Introduction03:07 - Discussion on the client's email sales sequence03:36 - Reasoning behind having only one call to action in an email04:27 - Decision fatigue and its impact on prospects06:15 - The importance of serving through selling07:20 - Mention of a funnel leak finder tool

In this episode, I share about bringing an element that I'm passionate about back into my business that I've been missing. I also talk about a potential new segment for the podcast and would love for you to DM me your thoughts about it!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 752 “How Collabs Can Explode Your Business Growth with Jordan Gill”DM me on instagram https://instagram.com/quayjoKwadwo’s Links:Subscribe to The Art of Online Business’s YouTube ChannelDownload the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram

Ever wondered how to refine your sales funnel for maximum impact? Today, we dive into Leeanne Brennan's free Clarity Workshop funnel to unearth its strengths and opportunities for improvement. Which sales funnel advice can you apply to your online business? Let's find out.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo’s Links:Subscribe to The Art of Online Business’s YouTube Channel Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramTimestamps:00:00 - Introduction03:19 - Create thank you page for leads conversion08:55 - Practical Zoom workshop with potential marketing challenges11:45 - Make it easy to click through online16:21 - Leeanne, speaking directly to individual on Zoom20:24 - Repurpose Zoom call, edit pitch for brevity

The podcast explores the effectiveness of running Facebook ads to a blog, emphasizing the importance of setting clear objectives, tracking effectiveness, and nurturing traffic. They also discuss optimizing traffic through email marketing, developing a clearer funnel, warmer audience, and holistic strategy.

Explore the nuances of Angela Tan's funnel design and the impact on conversion rates. Learn about optimization opportunities, clear navigation, and segmenting email lists. Avoid funnel-building mistakes and don't use headings to sell. Improve price visibility, use impactful images, and stick to your values. Enhance trust on checkout pages and set up valuable deadline funnels.