

The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.Hit "Subscribe" and let's gooooo!
Episodes
Mentioned books

Jul 26, 2024 • 18min
Avoid The Biggest Meta Ads Mistakes Course Creators Are Making This Summer
The podcast covers mistakes in outsourcing Facebook ad management and tactical errors in managing your own ads. Emphasizes the importance of consistent lead generation and provides crucial tips for course creators to improve their meta ads.

Jul 24, 2024 • 21min
Use YouTube to Funnel High-Quality Leads to Your Business with Melissa Mitchell
Melissa Mitchell shares why a YouTube channel is essential for driving organic, high-quality leads and shares her expert strategies to make your channel a success. We unpack how to get started, optimize your content, and leverage YouTube's unique benefits to fuel your sales funnel. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpFind out How Melissa Mitchell Built Her YouTube Marketing EmpireListen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to the previous episode with Melissa MitchellTubeBuddyVidIQYouTube Fast Track Formula ToolkitLearn more about the Lead Flow Formula inside Melissa’s Sold Out YouTube SystemPlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelMelissa’s Links:DM Melissa: https://www.instagram.com/wandermintcreative/Sold Out YouTube System - make YouTube the biggest money making asset in your business

Jul 22, 2024 • 32min
How She Built Her YouTube Marketing Empire with YouTube Strategist & Coach Melissa Mitchell
Melissa Mitchell, the brain behind Wandermint Creative, shares how she built her YouTube marketing empire and how it fuels sales funnels with top-notch leads. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to the next episode with Melissa MitchellTubeBuddyVidIQYouTube Fast Track Formula Toolkit Watch the episode Use YouTube to Funnel Great Leads to Your Business with Melissa MitchellPlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelMelissa’s Links:DM Melissa: https://www.instagram.com/wandermintcreative/Sold Out YouTube System - make YouTube the biggest money making asset in your business

Jul 19, 2024 • 10min
Don't Wait Until the Last Minute to Run Meta Ads
Learn why starting your Facebook ads right before a launch is a big no-no, just like rushing off in a cold Michigan winter without warming up your car. I discuss the three major pitfalls of last-minute ad campaigns and how they can lead to high stress and low profits. I share a better strategy for using Facebook ads effectively to ensure your launches are smooth and successful. Plus, I touch on why nurturing leads well before your launch can save you a lot of headaches and boost your profits. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpClick here to watch this episode on YouTube Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Jul 17, 2024 • 21min
Become the Go-To Industry Authority In Your Niche by Going on a Podcast Tour with Natalie Koussa
Natalie Koussa, a podcast tour strategist who helps her clients shine in their industry by mastering podcast tours, breaks down how to become the only choice for your audience and shares her secrets on creating a successful podcast tour. We also get into the nuts and bolts of handling rejections and making your message resonate with potential clients. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Get to know Natalie in the episode 'Before We Hit Record With Natalie Koussa, Podcast Tour Strategist & Message Mixologist’Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelNatalie’s Links:Connect with Natalie on InstagramListen to Pod Damn - a free private podcast to help you turn your message into a movement, with a "so good it shakes up your industry" Podcast Tour

Jul 15, 2024 • 33min
Get to Know Natalie Koussa, Podcast Tour Strategist & Message Mixologist
I chat with Natalie Koussa, a podcast tour strategist who helps clients stand out by guesting on podcasts, lots of podcasts. We're getting personal, sharing our journeys, and uncovering the ins and outs of podcast tours—why they're game-changers for sales and influence. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Watch the episode "Become the Go To Industry Authority In Your Niche by Going on a Podcast Tour with Natalie Koussa"Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelNatalie’s Links:Connect with Natalie on InstagramListen to Pod Damn - a free private podcast to help you turn your message into a movement, with a "so good it shakes up your industry" Podcast Tour

Jul 12, 2024 • 7min
Don’t forget to include this important section on your sales page!
A sales page can be divided into three main parts and I frequently see my coaching clients missing the first part that appeals to someone's emotions. I share why this part is more important than the logical and urgency portions of a sales page. I'll show you my sales page and explain the mistakes to avoid and how to connect better with your customers. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpClick here to watch this episode on YouTube Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Jul 10, 2024 • 21min
The Strategy to get to 30k+ Months with Laura Higgins
Laura Higgins is an expert at coaching creatives to hit those impressive 30K+ months while keeping life fun and free. We dive into the unexpected strategies that boost revenue, and trust me, her tips on making effective offers are gold. Want to boost your business? Laura spills the secrets right here. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo.Get to know Laura in the episode 'Get to Know 7-Figure Business Coach, Laura Higgins.’Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelLaura’s Links:DM Laura: https://www.instagram.com/laurahiggins/Listen to Laura’s podcast: My Business Playbook

Jul 8, 2024 • 43min
Get to Know 7-Figure Business Coach, Laura Higgins
Join me and 7-Figure Business Coach, Laura Higgins as we chat about her journey from playing in a family band to running her own seven-figure business helping creatives. We also talk about how growing up in church shaped us. It's a cool mix of personal stories and solid tips. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Listen to episode 746 where Rick talks about passing the baton to me and his new directionListen to episode 720 to get to know Kwadwo Watch the next episode "The Strategy to get to 30k+ Months with Laura Higgins"Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelLaura’s Links:DM Laura: https://www.instagram.com/laurahiggins/Listen to Laura’s podcast: My Business Playbook

Jul 5, 2024 • 22min
5 Daily Non-Negotiables We Do (Personal & Business)
My wife Jamie is back and we discuss the five non-negotiables that we're working towards in both our business and personal lives. We talk about everything from daily movement to maintaining consistent social media presence. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpClick here to watch this episode on YouTube Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Get Adam Grant’s book, Think Again: The Power of Knowing What You Don't KnowExactly What To Say by Phil M JonesExtraordinary: The Life You're Meant to Live by John BevereWe Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power by Rachel RodgersSix figures in School Hours: How to run a successful business and still be a good parent by Kate ToonThe Gap and the Gain: The High Achievers' Guide to Happiness, Confidence, and Success by Dan SullivanBoss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro Paperback by Dana MalstaffKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel