The Art of Online Business
How She Built An Online Branding Business With Frannie Wilson
Aug 19, 2024
Frannie Wilson, co-founder and chief visionary officer of Ampersand Studios, shares her journey of transforming a local studio into a successful online brand. She discusses the challenges of expanding into digital products and the pivotal role of community and networking. Frannie reflects on their unique origin story, starting as wedding photographers during the recession, and the shifts in their business focus over the years. She also touches on current ventures in e-commerce and the importance of adaptability in the ever-evolving online landscape.
57:54
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Quick takeaways
- Frannie Wilson's journey illustrates how a pivot from internships to entrepreneurship can arise from unexpected economic challenges.
- The evolution of Ampersand Studios from wedding photography to branding services emphasizes the significance of adaptability in business strategy.
Deep dives
Building a Business from Scratch
The journey of starting a business can often take unexpected turns, as shown by the experience of Ampersand Studios' co-founders who launched their branding agency amidst a recession. Initially aiming to secure internships at design agencies, they faced layoffs instead, prompting them to start their own business for their senior project. This choice was influenced by the difficulties posed by the economy, but it allowed them to merge their creative talents and establish a unique business identity. The decision to embrace a service-based model during challenging times led to innovative solutions like wedding photography, which ultimately became a core offering.
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