From Graduates to Entrepreneurs: A Resilient Journey

This chapter delves into the origin story of Ampersand Studios, founded during the 2009 recession by a couple of fresh graduates facing career challenges. They share their unique pivot from aspiring designers to successful wedding photographers, navigating personal responsibilities and business dynamics along the way. Reflecting on missed opportunities in online branding and significant influences like the book 'Traction,' they emphasize the importance of adaptability and collaboration in their entrepreneurial journey.