The Art of Online Business

When your cost per lead suddenly jumps, it can feel like panic mode but most of the time, your ads are fixable.  ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between! ‍‍ ‍‍I walk you through the exact step-by-step system I use to troubleshoot rising CPL so you know what to check first, what numbers matter most, and which levers to pull. I also show you how to extend the life of ads that were once working instead of shutting them off too soon. These strategies will help you get control back so you stop wasting money and start getting leads at a healthy cost again.‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

I hear it all the time, “we spent money on ads and got nothing back.”  The real issue usually isn’t the ads themselves, it’s not watching the right numbers and failing to act when those numbers are off.  ‍‍ ‍‍Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between! ‍‍ ‍‍I walk you through three key metrics and the simple fixes that can turn your ads around fast, from improving ad copy and creative to fixing targeting and opt-in pages. If you’ve been burning cash on ads, this will help you know exactly what to look for and what to change so you stop wasting money.‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

If you’re planning to sell your course with a webinar or challenge, you’ll need more than just ads... you’ll need the right setup.  ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍I break down exactly when to turn your Facebook and Instagram ads on, how to test ad copy and creative the right way, and the emails you need so people actually show up. I also walk you through how to structure your funnel, keep costs low, and avoid the biggest mistakes I see course creators make before launch.‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Your self-liquidating offer isn’t broken—it’s just missing a key step. I walk you through why most $27 low-ticket funnels fail to pay for themselves and how a tripwire can bridge the gap. Learn to create Tripwire offers that Turn Leads Into Paying Customers Right AwaySign up for Thrivecart today!‍‍ ‍‍I share what makes a tripwire work, how it reduces your ad costs, and why alignment between your main offer, order bump, and upsell matters more than you think. Learn the smarter path to making your ads profitable without gambling your whole budget on an SLO that isn’t ready yet.‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Meta keeps popping “helpful” tips in Ads Manager, but should you trust them?‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍I show a real example, explain my rule for the first three full days (let the algorithm learn), and share when I start turning things off on days four and five. I share how I decide whether to keep or kill an ad set, plus a quick way to spot bad recommendations so you don’t waste budget. If you want to see the screenshots I’m talking about, watch the episode on YouTube.‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Thinking about running ads to fill your next webinar or challenge? I break down exactly how to set up Facebook and Instagram ads so you can bring in the right leads without wasting money. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍I walk you through the ad copy framework I use, how to test the right visuals, and why targeting warm audiences first will save you frustration. I also show you what to click (and what not to) inside Ads Manager, so you can launch with confidence and actually sell more of your course.‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Thinking of offering revenue share to an ads manager so you don’t have to pay upfront? I get why it feels like a win-win, but the reality is that good ads managers rarely say yes to that kind of deal. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍I explain why revenue share offers are risky, the kind of ad managers you actually attract with them, and why that can hurt your results. I also walk you through the practical steps you can take to improve your funnel, like boosting opt-in page conversions, tightening up your emails, and testing your audiences... so that when you’re ready to hire an ads manager, you’ll already have profit to pay them with.‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

If you’ve been wondering whether it’s the right time to run Facebook and Instagram ads, this episode will save you a lot of money and frustration. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍I break down two common situations where ads are almost guaranteed to be expensive and ineffective... and what to do instead to grow your list, test your messaging, and set yourself up for profitable campaigns later. Learn simple, organic strategies I recommend to my own clients, plus a reminder that ads are a skill that take time (and sometimes money) to master.‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Tracy Beavers, a Visibility & List Growth Strategist with over 20 years of experience, dives into the essence of organic marketing. She shares how a few simple tweaks turned her from a struggling entrepreneur to a sales powerhouse with an evergreen funnel. Tracy discusses the common pitfalls that course creators face and the mindset shifts needed for success. Plus, she reveals impactful strategies for growing your email list using Facebook, emphasizing the importance of genuine connections over paid ads. Get ready to transform your online business!

Discover a game-changing shortcut to success in Facebook and Instagram ads! Learn how investing in one-on-one consulting can slash your lead generation costs and boost your profits. Hear a remarkable client story where a $1,100 investment turned into $2,400 through savvy ad spending. Unravel the importance of creating a compelling offer before launching campaigns. If ads feel like a frustrating puzzle, this conversation lays out a clear roadmap to navigate the challenges with confidence.