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The Art of Online Business

Latest episodes

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Jan 3, 2025 • 9min

Wide Open Facebook Ad Audience Targeting: The Good, the Bad, and the Results

Let's talk about broad audience targeting for Facebook and Instagram ads. You'll learn the ins and outs of broad targeting—what it is, when it works, and the strategic way to employ it without diluting your ad effectiveness.I'll share with you when to let the Facebook algorithm take the wheel and how to do it smartly to boost your ad performance.  ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍ ‍‍Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram
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Jan 1, 2025 • 34min

7 Keys to Getting All the Course Sales You Want with Mindi Huebner

We're back with Mindy Huebner, an expert in intuitive mindset mastery and neuro-linguistic programming. She specializes in helping high-achieving women overcome self-sabotage by rewiring their brains. We talk about Mindy's proven strategies to release limiting beliefs and embody your best self. She's got some golden insights that can transform the way you approach both life and business, so tune in for some actionable tips that could really change the game for you. ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel ‍‍ ‍‍Mindi's Links:Connect with Mindi on Instagram and TikTokGet her Free Meditation now!
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Dec 30, 2024 • 29min

6-Figures Rewiring the Mindsets of High Achieving Women For More Success Featuring Mindi Huebner

Mindi Huebner is an Intuitive Mindset Mastery Coach, certified NLP practitioner and Clinical Hypnotherapist. She knows rewiring your brain is the key to creating a soul aligned business and extraordinary life.She shares her journey of building a soul-aligned business by rewiring the brain to break free from self-sabotage and limiting beliefs. Mindy also gives us a peek into her current offerings and how she's helping high-achieving women step into their power. Plus, we talk about the seven keys to success in our next episode. Join us for an episode of transformative power of mindset mastery! ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel ‍‍ ‍‍Mindi's Links:Connect with Mindi on Instagram and TikTokGet her Free Meditation now!
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Dec 27, 2024 • 16min

The Best 2024 Ad Strategies That I'll Use in 2025

Let's talk about my top ads management strategies from 2024 that I'll definitely be using again in 2025. We've had a year full of testing, discovering some great tactics, and weeding out a few that just didn't cut it. Jamie joins me as we wrap up the year, literally wrapping presents for Christmas while sharing insights. We'll discuss the Olympic gold medal testing framework, advantage plus audiences, and creative strategies to boost your ad performance. Join us as we share the strategies that have significantly reduced ad costs and improved outcomes for our clients. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍ ‍‍Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram
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Dec 25, 2024 • 29min

Get Found On Google With Laura Jawad

 If you've ever struggled to get your website ranked by Google, Laura an SEO expert, breaks down common pitfalls that keep your site from ranking. We talked about the practical steps you can take to make your site more visible without relying solely on social media. As someone who's used her strategies on my own site, I can vouch for their effectiveness. Laura brings a mix of technical prowess and real-world experience, making this advice invaluable for anyone looking to boost their online presence. Join us as we explore how to get found on Google and make your website work harder for you. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Laura's Links:Connect with Laura on LinkedIn and InstagramGrab her Free Simplified SEO GuideDownload her Free SEO Kickstart KitCheck out her SEO Audit Services
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Dec 23, 2024 • 19min

Why You Shouldn't Sleep on SEO Featuring Laura Jawad

I’m excited to share the spotlight with Laura Jawad, an SEO strategist who dramatically transformed my invisible website into a Google-friendly platform. If you’ve ever felt skeptical about SEO or unsure about its impact, you’re going to want to tune in. Laura not only revolutionized my online presence but also built her businesses around the robust strategy of SEO. She’s here to share the process and show how actionable SEO can fill your client roster without depending on the whims of social media. Join us as Laura talks about her journey and shares invaluable insights that could change the way you attract clients online. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Laura's Links:Connect with Laura on LinkedIn and InstagramGrab her Free Simplified SEO GuideDownload her Free SEO Kickstart KitCheck out her SEO Audit Services
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Dec 20, 2024 • 12min

Before You Boost Your Instagram Post - DO THIS FIRST

Boosting posts on Instagram might feel like a quick win, but it’s actually one of the easiest ways to waste your money—especially if you’re using an iPhone.We break down why the boost button isn’t your friend, what Instagram’s algorithm is really doing, and better strategies for reaching your audience through Meta Ads Manager. Learn how to run smarter campaigns that actually grow your list, attract quality leads, and convert them into paying customers.GET The Ad Testing Cheat Code for just $1Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍ ‍‍Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram
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Dec 18, 2024 • 19min

Strategies for Sustainable Growth Despite Crazy Tough Times, featuring Kasey D'Amato

Kasey D'Amato, a seasoned Business Advisor and Executive Coach, is back to dive deeper into how to effectively navigate challenges in your online course business. She expands on the 'VIBE' strategy—Vision, Intentionality, Balance, and Evolution—which aims not just to survive tough times but to thrive beyond them. Kasey's insights are particularly crucial for anyone looking to lead confidently, whether you’re steering a team or managing solo projects.  ‍‍Watch the previous episode ‘V.I.B.E. Your Way to Success: Kasey D’Amato’s Guide to Vision, Balance, and Resilience for High Achievers’  ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍ ‍‍Kasey’s Links:Connect with Kasey on LinkedIn or Instagram Get her Time Blocking Tool!Get her Business Growth Cheat Sheet!
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Dec 16, 2024 • 31min

V.I.B.E. Your Way to Success: Kasey D’Amato’s Guide to Vision, Balance, and Resilience for High Achievers

Let's explore some game-changing strategies for business growth with Kasey D’Amato, who's sharing her journey from pharmaceutical sales to launching a global skincare brand and juggling multiple successful enterprises. She's sharing how she navigates business ups and downs, keeping both profit and passion in play.  ‍‍Kasey also offers insights on managing a happy life outside of her business demands, ensuring you leave with both strategies and inspiration to apply to your own ventures. ‍‍ ‍‍Watch the episode ‘Strategies for Sustainable Growth Despite Crazy Tough Times, featuring Kasey D'Amato’ (releases December 18th). ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍ ‍‍Kasey’s Links:DM Kasey via LinkedIn or Instagram to schedule a call!Get her Time Blocking Tool!
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Dec 13, 2024 • 11min

Direct vs. Indirect Visuals: Which Ads Drive More Sales?

Let's explore two main strategies for setting up ad visuals: direct and indirect selling. Using a client case study, we discuss the specifics of each method. You'll learn examples of using a straightforward "buy now" method versus incorporating value propositions subtly before presenting a sales pitch. Plus, we talk about how to keep your audience engaged without overwhelming them, making sure your ads stay fresh and relevant. ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel  ‍‍ ‍‍Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram

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