The Art of Online Business How Karin Carr Replaced Her High Ticket Launches by Running Facebook & Instagram Ads $24 Offer
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Jul 21, 2025 Karin Carr, founder of Karin Carr Coaching and creator of the Video Boss Agent Academy, shares her journey of pivoting from high-ticket courses to low-ticket offers through Facebook and Instagram ads. She reveals how her humorous video ads outperformed others, leading to increased average order values. Karin also discusses the impact of legal changes in real estate on agent strategies and the importance of testing and optimizing sales funnels for better profitability. Her innovative approach reflects resilience and adaptability in a shifting market.
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Real Estate Market Disruption Impact
- Karin Carr experienced great real estate market success in 2020-2022 using YouTube SEO to find clients without cold calling.
- The 2022 real estate industry disruption from a class action lawsuit caused her high-ticket course sales to decline significantly.
High-Ticket Launch Success Then Decline
- Karin launched her high-ticket course using live challenges multiple times a year, achieving up to $350,000 in sales.
- Over time, successive launches declined in size and profitability until she questioned the effectiveness of live launches.
Build Self-Liquidating Offer Funnel
- Repurpose existing valuable content into a low-ticket bundle to meet struggling clients' needs.
- Use an order bump and upsells logically linked to the core offer to increase average order value.