The Art of Online Business

Simple Funnel Fixes That Lead to More Sales Featuring Tracy Beavers

Aug 11, 2025
Tracy Beavers, a Visibility & List Growth Strategist with over 20 years of experience, dives into the essence of organic marketing. She shares how a few simple tweaks turned her from a struggling entrepreneur to a sales powerhouse with an evergreen funnel. Tracy discusses the common pitfalls that course creators face and the mindset shifts needed for success. Plus, she reveals impactful strategies for growing your email list using Facebook, emphasizing the importance of genuine connections over paid ads. Get ready to transform your online business!
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ADVICE

Prove Offer Before Paying For Ads

  • Do focus on organic strategies before spending on paid ads if you lack proof of concept.
  • Grow an email list and validate offers before investing thousands in ads.
ANECDOTE

Paid Ads Mistakes Sparked Organic Focus

  • Tracy shared that she hired ad experts twice before she had a viable offer and wasted thousands.
  • Those failures pushed her to develop organic list-growth strategies.
ADVICE

Use Your Facebook Cover As A Funnel

  • Do turn your Facebook personal profile into a list-growth funnel using the cover photo and description.
  • Make the cover photo hook clear and include a clickable invitation in the cover description.
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