The Art of Online Business Want More Clients? Fix Your Words First Featuring Justin Blackman
Jun 30, 2025
In this chat with Justin Blackman, a brand voice expert known for crafting the unique styles of notable entrepreneurs, listeners dive into how effective copywriting can transform ad performance. Justin emphasizes the necessity of writing with authenticity, suggesting that clear communication can actually lower lead generation costs. He introduces the idea of 'broetry' for captivating marketing and discusses how defining your brand voice is crucial to resonate with the right audience. Plus, he reveals why including prices in ads can boost conversions.
AI Snips
Chapters
Transcript
Episode notes
How Justin Splits His Business
- Justin runs Brand Voice Academy to teach copywriters to mimic any client voice.
- He also offers done-for-you services at justinblackman.com to create voice guides for brands.
Define Your Brand Voice Precisely
- Document your brand voice with the same precision as visual brand guidelines.
- Define vocabulary, tone, and cadence so writers can scale your voice without losing authenticity.
Scaled Authenticity Through Voice Rules
- A copywriter can 'throw' your voice so content sounds like you even when you don't write it.
- Scaled authenticity comes from clear voice rules, not from one person writing everything.