Justin Blackman

Justin Blackman, a brand voice expert, shares insights on creating authentic copy that resonates without losing your essence. He explains the pitfalls of using the wrong voice, emphasizing how tone, vocabulary, and cadence shape brand identity. The conversation dives into the delicate balance between personal branding and privacy, advocating for translucency over mere transparency. Blackman also highlights the importance of defining boundaries and crafting a compelling brand narrative, ensuring your voice remains unique in an oversharing culture.

In this engaging discussion, brand voice expert Justin Blackman reflects on his evolution from working with corporate giants to thriving as a solopreneur. He shares the pivotal moment of writing over 10,000 headlines and the personal sacrifices that accompanied this intense project. Justin emphasizes the importance of mindset, therapy, and balancing ambition with well-being. With insights into personal branding, he explains how vulnerability can enhance authenticity in communication, all while adding a fun twist with a light-hearted pizza debate.

In this chat with Justin Blackman, a brand voice expert known for crafting the unique styles of notable entrepreneurs, listeners dive into how effective copywriting can transform ad performance. Justin emphasizes the necessity of writing with authenticity, suggesting that clear communication can actually lower lead generation costs. He introduces the idea of 'broetry' for captivating marketing and discusses how defining your brand voice is crucial to resonate with the right audience. Plus, he reveals why including prices in ads can boost conversions.