Justin Blackman
Brand voice expert who helps entrepreneurs define their personal brands. Discusses his journey from corporate brands to solopreneurship.
Best podcasts with Justin Blackman
Ranked by the Snipd community
Jul 18, 2025 • 44min
#54 The Justin Blackman Route
In this engaging discussion, brand voice expert Justin Blackman reflects on his evolution from working with corporate giants to thriving as a solopreneur. He shares the pivotal moment of writing over 10,000 headlines and the personal sacrifices that accompanied this intense project. Justin emphasizes the importance of mindset, therapy, and balancing ambition with well-being. With insights into personal branding, he explains how vulnerability can enhance authenticity in communication, all while adding a fun twist with a light-hearted pizza debate.
Sep 3, 2024 • 1h 6min
TCC Podcast #411: Talking Brand Voice with Justin Blackman
Justin Blackman, an expert on brand voice and its role in copywriting, shares insights on navigating the crowded copywriting landscape. He discusses the importance of crafting authentic brand narratives and adapting to client voices while maintaining creativity. The conversation dives into the challenges of emulating unique tones and the significance of manifestos in shaping brand identity. Blackman also emphasizes the need for copywriters to find their personal values and foster emotional connections through their writing.
