Justin Blackman

Justin Blackman, an expert on brand voice and its role in copywriting, shares insights on navigating the crowded copywriting landscape. He discusses the importance of crafting authentic brand narratives and adapting to client voices while maintaining creativity. The conversation dives into the challenges of emulating unique tones and the significance of manifestos in shaping brand identity. Blackman also emphasizes the need for copywriters to find their personal values and foster emotional connections through their writing.