1,000 Routes with Nick Bennett #54 The Justin Blackman Route
Jul 18, 2025
In this engaging discussion, brand voice expert Justin Blackman reflects on his evolution from working with corporate giants to thriving as a solopreneur. He shares the pivotal moment of writing over 10,000 headlines and the personal sacrifices that accompanied this intense project. Justin emphasizes the importance of mindset, therapy, and balancing ambition with well-being. With insights into personal branding, he explains how vulnerability can enhance authenticity in communication, all while adding a fun twist with a light-hearted pizza debate.
AI Snips
Chapters
Transcript
Episode notes
100 Headlines Project Experience
- Justin wrote 100 headlines daily for 100 days, resulting in 10,211 headlines in total.
- He did not take breaks and it strained his family life, leading to regrets about his work-life balance.
Therapy and Mindset for Balance
- Use therapy and mindset work to understand motivations and set boundaries.
- Acknowledge selfishness in entrepreneurship to better balance personal and business life.
Deep Thinking in Personal Writing
- Writing personal emails takes more time and deep thinking than writing for others.
- The process includes drafting, stepping away, editing, and multiple revisions for clarity and impact.